---
title: "Dairy Queen vs Handel's: Which is searched more in the United States?"
description: "Is Dairy Queen or Handel's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/dairy-queen-vs-handels"
publisher: "Brandwave"
---

# Dairy Queen vs Handel's: Which is searched more in the United States?

Is Dairy Queen or Handel's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dairy Queen and Handel's
- **Competitive set**: Ice cream chains
- **Market**: United States
- **Month measured**: Sep 2026
- **Dairy Queen Share of Search**: 46.9%
- **Handel's Share of Search**: 2.4%

## Is Dairy Queen or Handel's more popular in search?

- In September 2026, Dairy Queen had more branded searches than Handel's among ice cream chains in the United States. Dairy Queen had about 3.4 million branded searches, while Handel's had 169,000. Dairy Queen made up 46.9% of all ice cream chain searches we track, and Handel's accounted for 2.4%.
- Dairy Queen was ahead of Handel's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dairy Queen’s share of searches among ice cream chains in the United States moved from 48.3% to 46.9%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, Handel's’ share of searches among ice cream chains in the United States moved from 2% to 2.4%, and its estimated monthly branded searches moved from 142K to 169K.

## How did search popularity change for United States ice cream chains in September 2026?

- In September 2026, Dairy Queen gained share of searches among ice cream chains in the United States, from 45.6% to 46.9%.
- In September 2026, Handel's fell from 5th to 6th among ice cream chains in the United States.

## Month by month

| Month | Dairy Queen estimated searches | Dairy Queen Share of Search | Dairy Queen rank | Handel's estimated searches | Handel's Share of Search | Handel's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 48.3% | 1 | 142K | 2% | 6 |
| Nov 2025 | 2.7M | 44.1% | 1 | 140K | 2.3% | 5 |
| Dec 2025 | 2.7M | 46.4% | 1 | 140K | 2.4% | 5 |
| Jan 2026 | 3.4M | 50% | 1 | 142K | 2.1% | 6 |
| Feb 2026 | 3.4M | 50.4% | 1 | 142K | 2.1% | 6 |
| Mar 2026 | 5M | 51.8% | 1 | 211K | 2.2% | 5 |
| Apr 2026 | 4.1M | 47% | 1 | 211K | 2.4% | 5 |
| May 2026 | 5M | 49.5% | 1 | 213K | 2.1% | 5 |
| Jun 2026 | 4.1M | 45.3% | 1 | 211K | 2.3% | 5 |
| Jul 2026 | 4.1M | 44.5% | 1 | 258K | 2.8% | 4 |
| Aug 2026 | 4.1M | 45.6% | 1 | 211K | 2.4% | 5 |
| Sep 2026 | 3.4M | 46.9% | 1 | 169K | 2.4% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dairy Queen’s and Handel's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dairy Queen**: Measured on the search term “dairy queen”.
- **Handel's**: Measured on the search terms “handels” and “handels ice cream”, summed into one figure.

- [Dairy Queen profile](/demand/us/brands/dairy-queen)
- [Handel's profile](/demand/us/brands/handels)
- [All ice cream chains in the United States](/demand/us/categories/us-ice-cream-chains): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Dairy Queen or Handel's more popular in search?

In September 2026, Dairy Queen had more branded searches than Handel's among ice cream chains in the United States. Dairy Queen had about 3.4 million branded searches, while Handel's had 169,000. Dairy Queen made up 46.9% of all ice cream chain searches we track, and Handel's accounted for 2.4%.

## Cite this page

Brandwave. "Dairy Queen vs Handel's: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/dairy-queen-vs-handels

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/dairy-queen-vs-handels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.