---
title: "Culver's vs McDonald's: Which is searched more in the United States?"
description: "Is Culver's or McDonald's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Burger chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/culvers-vs-mcdonalds"
publisher: "Brandwave"
---

# Culver's vs McDonald's: Which is searched more in the United States?

Is Culver's or McDonald's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Burger chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Culver's and McDonald's
- **Competitive set**: Burger chains
- **Market**: United States
- **Month measured**: Sep 2026
- **Culver's Share of Search**: 7.5%
- **McDonald's Share of Search**: 45.6%

## Is Culver's or McDonald's more popular in search?

- In September 2026, McDonald's had more branded searches than Culver's among burger chains in the United States. McDonald's had about 30.4 million branded searches, while Culver's had 5 million. McDonald's made up 45.6% of all burger chain searches we track, and Culver's accounted for 7.5%.
- McDonald's was ahead of Culver's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Culver's’ share of searches among burger chains in the United States moved from 7% to 7.5%, and its estimated monthly branded searches held steady at 5M.
- Across the 12 months ending September 2026, McDonald's’ share of searches among burger chains in the United States moved from 51.7% to 45.6%, and its estimated monthly branded searches moved from 37.2M to 30.4M.

## How did search popularity change for United States burger chains in September 2026?

- In September 2026, McDonald's lost share of searches among burger chains in the United States, from 50.8% to 45.6%.
- In September 2026, Culver's lost share of searches among burger chains in the United States, from 8.4% to 7.5%.

## Month by month

| Month | Culver's estimated searches | Culver's Share of Search | Culver's rank | McDonald's estimated searches | McDonald's Share of Search | McDonald's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5M | 7% | 4 | 37.2M | 51.7% | 1 |
| Nov 2025 | 4.1M | 6.3% | 4 | 30.4M | 47.2% | 1 |
| Dec 2025 | 5M | 6.7% | 4 | 37.2M | 50% | 1 |
| Jan 2026 | 4.1M | 6.7% | 4 | 30.4M | 49.7% | 1 |
| Feb 2026 | 4.1M | 6.8% | 4 | 30.4M | 50.6% | 1 |
| Mar 2026 | 5M | 7.3% | 4 | 30.4M | 44.5% | 1 |
| Apr 2026 | 5M | 7.7% | 4 | 30.4M | 46.9% | 1 |
| May 2026 | 6.1M | 9.2% | 4 | 30.4M | 45.9% | 1 |
| Jun 2026 | 5M | 7.7% | 4 | 30.4M | 47% | 1 |
| Jul 2026 | 6.1M | 8.4% | 4 | 37.2M | 51.2% | 1 |
| Aug 2026 | 6.1M | 8.4% | 4 | 37.2M | 50.8% | 1 |
| Sep 2026 | 5M | 7.5% | 4 | 30.4M | 45.6% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Culver's’ and McDonald's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Culver's**: Measured on the search terms “culver's” and “culvers”, summed into one figure.
- **McDonald's**: Measured on the search term “mcdonald's”.

- [Culver's profile](/demand/us/brands/culvers)
- [McDonald's profile](/demand/us/brands/mcdonalds)
- [All burger chains in the United States](/demand/us/categories/us-burger-chains): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Culver's or McDonald's more popular in search?

In September 2026, McDonald's had more branded searches than Culver's among burger chains in the United States. McDonald's had about 30.4 million branded searches, while Culver's had 5 million. McDonald's made up 45.6% of all burger chain searches we track, and Culver's accounted for 7.5%.

## Cite this page

Brandwave. "Culver's vs McDonald's: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/culvers-vs-mcdonalds

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/culvers-vs-mcdonalds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.