---
title: "Culver's vs Handel's: Which is searched more in the United States?"
description: "Is Culver's or Handel's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/culvers-vs-handels"
publisher: "Brandwave"
---

# Culver's vs Handel's: Which is searched more in the United States?

Is Culver's or Handel's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Culver's and Handel's
- **Competitive set**: Ice cream chains
- **Market**: United States
- **Month measured**: Sep 2026
- **Culver's Share of Search**: 2.4%
- **Handel's Share of Search**: 2.4%

## Is Culver's or Handel's more popular in search?

- In September 2026, Culver's and Handel's were level in searches among ice cream chains in the United States, with an estimated 170K versus 169K branded searches, at 2.4% of the total each.
- The lead changed hands 4 times in the 12 months ending September 2026: Handel's took it in November 2025, Culver's took it in January 2026, Handel's took it in March 2026, Culver's took it in September 2026.
- Across the 12 months ending September 2026, Culver's’ share of searches among ice cream chains in the United States moved from 2.5% to 2.4%, and its estimated monthly branded searches held steady at 170K.
- Across the 12 months ending September 2026, Handel's’ share of searches among ice cream chains in the United States moved from 2% to 2.4%, and its estimated monthly branded searches moved from 142K to 169K.

## How did search popularity change for United States ice cream chains in September 2026?

- In September 2026, Culver's rose from 6th to 5th among ice cream chains in the United States.
- In September 2026, Handel's fell from 5th to 6th among ice cream chains in the United States.

## Month by month

| Month | Culver's estimated searches | Culver's Share of Search | Culver's rank | Handel's estimated searches | Handel's Share of Search | Handel's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 170K | 2.5% | 5 | 142K | 2% | 6 |
| Nov 2025 | 139K | 2.2% | 6 | 140K | 2.3% | 5 |
| Dec 2025 | 114K | 1.9% | 6 | 140K | 2.4% | 5 |
| Jan 2026 | 169K | 2.5% | 5 | 142K | 2.1% | 6 |
| Feb 2026 | 169K | 2.5% | 5 | 142K | 2.1% | 6 |
| Mar 2026 | 172K | 1.8% | 6 | 211K | 2.2% | 5 |
| Apr 2026 | 172K | 2% | 6 | 211K | 2.4% | 5 |
| May 2026 | 208K | 2.1% | 6 | 213K | 2.1% | 5 |
| Jun 2026 | 172K | 1.9% | 6 | 211K | 2.3% | 5 |
| Jul 2026 | 172K | 1.9% | 6 | 258K | 2.8% | 4 |
| Aug 2026 | 172K | 1.9% | 6 | 211K | 2.4% | 5 |
| Sep 2026 | 170K | 2.4% | 5 | 169K | 2.4% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Culver's’ and Handel's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Culver's**: Measured on the search terms “culvers custard” and “culvers flavor of the day”, summed into one figure.
- **Handel's**: Measured on the search terms “handels” and “handels ice cream”, summed into one figure.

- [Culver's profile](/demand/us/brands/culvers)
- [Handel's profile](/demand/us/brands/handels)
- [All ice cream chains in the United States](/demand/us/categories/us-ice-cream-chains): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Culver's or Handel's more popular in search?

In September 2026, Culver's and Handel's were level in searches among ice cream chains in the United States, with an estimated 170K versus 169K branded searches, at 2.4% of the total each.

## Cite this page

Brandwave. "Culver's vs Handel's: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/culvers-vs-handels

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/culvers-vs-handels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.