--- title: "Culligan vs Sparkletts: Which is searched more in the United States?" description: "Is Culligan or Sparkletts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water delivery services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/culligan-vs-sparkletts" publisher: "Brandwave" --- # Culligan vs Sparkletts: Which is searched more in the United States? Is Culligan or Sparkletts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water delivery services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Culligan and Sparkletts - **Competitive set**: Water delivery services - **Market**: United States - **Month measured**: Sep 2026 - **Culligan Share of Search**: 4.7% - **Sparkletts Share of Search**: 11.8% ## Is Culligan or Sparkletts more popular in search? - In September 2026, Sparkletts had more branded searches than Culligan among water delivery services in the United States. Sparkletts had about 11,000 branded searches, while Culligan had 4,400. Sparkletts made up 11.8% of all water delivery service searches we track, and Culligan accounted for 4.7%. - Sparkletts was ahead of Culligan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Culligan’s share of searches among water delivery services in the United States moved from 5.3% to 4.7%, and its estimated monthly branded searches moved from 8.1K to 4.4K. - Across the 12 months ending September 2026, Sparkletts’ share of searches among water delivery services in the United States moved from 8.2% to 11.8%, and its estimated monthly branded searches moved from 12.5K to 11K. ## Top water delivery services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Culligan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sparkletts did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | ReadyRefresh | 1 of 3 | 0 of 2 | 1 of 5 | | Sparkletts | 0 of 3 | 0 of 2 | 0 of 5 | | Primo Water | 1 of 3 | 0 of 2 | 1 of 5 | | Culligan | 3 of 3 | 1 of 2 | 4 of 5 | | Alhambra | 0 of 3 | 0 of 2 | 0 of 5 | | Mountain Valley Spring Water | 1 of 3 | 0 of 2 | 1 of 5 | | Crystal Springs | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about water delivery services - Asked ChatGPT "Which water delivery service should I use?": 1. Culligan - Asked ChatGPT "What are the best home water delivery services in the US?": 1. Primo Water, 2. Culligan, 3. Mountain Valley Spring Water, 4. ReadyRefresh - Asked ChatGPT "What's the best office water delivery service?": 1. Culligan - Searched Google, AI Overview "water delivery service": 1. Culligan - Searched Google, AI Overview "water delivery": named none of the brands we track Not named in any answer: Sparkletts, Alhambra and Crystal Springs. Brands are listed in the order each answer named them. The answers were collected in United States on October 25, 2026. ## How did search popularity change for United States water delivery services in September 2026? - In September 2026, Culligan overtook Alhambra and Mountain Valley Spring Water to rank 4th among water delivery services in the United States, with 4.7% of the searches. - In September 2026, Sparkletts lost share of searches among water delivery services in the United States, from 12.5% to 11.8%. ## Month by month | Month | Culligan estimated searches | Culligan Share of Search | Culligan rank | Sparkletts estimated searches | Sparkletts Share of Search | Sparkletts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 5.3% | 3 | 12.5K | 8.2% | 2 | | Nov 2025 | 5.4K | 4.3% | 4 | 10.2K | 8.2% | 2 | | Dec 2025 | 5.4K | 4.3% | 4 | 11K | 8.7% | 2 | | Jan 2026 | 6.6K | 5% | 4 | 11.7K | 8.8% | 2 | | Feb 2026 | 4.4K | 4% | 4 | 10.2K | 9.3% | 2 | | Mar 2026 | 8.1K | 6% | 4 | 14.3K | 10.6% | 2 | | Apr 2026 | 3.6K | 2.8% | 6 | 12.5K | 9.8% | 2 | | May 2026 | 4.4K | 3.3% | 6 | 14.7K | 11.1% | 2 | | Jun 2026 | 3.6K | 3.2% | 6 | 16.2K | 14.3% | 2 | | Jul 2026 | 3.6K | 3.8% | 5 | 9.5K | 10.1% | 3 | | Aug 2026 | 2.9K | 3.1% | 6 | 11.7K | 12.5% | 2 | | Sep 2026 | 4.4K | 4.7% | 4 | 11K | 11.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Culligan’s and Sparkletts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Culligan**: Measured on the search term “culligan water delivery”. - **Sparkletts**: Measured on the search terms “sparkletts water” and “sparkletts water delivery”, summed into one figure. - [Culligan profile](/demand/us/brands/culligan) - [Sparkletts profile](/demand/us/brands/sparkletts) - [All water delivery services in the United States](/demand/us/categories/us-water-delivery-services): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Culligan or Sparkletts more popular in search? In September 2026, Sparkletts had more branded searches than Culligan among water delivery services in the United States. Sparkletts had about 11,000 branded searches, while Culligan had 4,400. Sparkletts made up 11.8% of all water delivery service searches we track, and Culligan accounted for 4.7%. ## Cite this page Brandwave. "Culligan vs Sparkletts: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/culligan-vs-sparkletts This page is also available as HTML at https://gobrandwave.com/demand/us/compare/culligan-vs-sparkletts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.