--- title: "Crest vs Sensodyne: Which is searched more in the United States?" description: "Is Crest or Sensodyne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/crest-toothpaste-vs-sensodyne" publisher: "Brandwave" --- # Crest vs Sensodyne: Which is searched more in the United States? Is Crest or Sensodyne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crest and Sensodyne - **Competitive set**: Oral care brands - **Market**: United States - **Month measured**: Sep 2026 - **Crest Share of Search**: 8.5% - **Sensodyne Share of Search**: 10.4% ## Is Crest or Sensodyne more popular in search? - In September 2026, Sensodyne had more branded searches than Crest among oral care brands in the United States. Sensodyne had about 49,500 branded searches, while Crest had 40,500. Sensodyne made up 10.4% of all oral care brand searches we track, and Crest accounted for 8.5%. - The lead changed hands once in the 12 months ending September 2026: Sensodyne took it in June 2026. - Across the 12 months ending September 2026, Crest’s share of searches among oral care brands in the United States moved from 9.4% to 8.5%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, Sensodyne’s share of searches among oral care brands in the United States moved from 9.4% to 10.4%, and its estimated monthly branded searches moved from 40.5K to 49.5K. ## Top oral care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Crest and Sensodyne were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Crest was listed before Sensodyne in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Colgate | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Crest | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Sensodyne | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Philips Sonicare | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Oral-B | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Boka | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Davids | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tom’s of Maine | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Marvis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cocofloss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hello | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arm & Hammer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Burst | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oral care brands - Asked ChatGPT "Which toothpaste should I use?": 1. Colgate, 2. Sensodyne, 3. Crest - Asked ChatGPT "What are the best toothpaste brands?": 1. Colgate, 2. Sensodyne, 3. Crest, 4. Tom’s of Maine - Asked ChatGPT "What is the best electric toothbrush?": 1. Philips Sonicare, 2. Oral-B - Searched Google, AI Overview "toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Davids, 5. Boka - Searched Google, AI Overview "best toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Boka Not named in any answer: Marvis, Cocofloss, Hello, Quip, Arm & Hammer, Burst and Bite. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States oral care brands in September 2026? - In September 2026, Sensodyne overtook Colgate and Crest to rank 3rd among oral care brands in the United States, with 10.4% of the searches. ## Month by month | Month | Crest estimated searches | Crest Share of Search | Crest rank | Sensodyne estimated searches | Sensodyne Share of Search | Sensodyne rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 9.4% | 4 | 40.5K | 9.4% | 5 | | Nov 2025 | 40.5K | 9.1% | 4 | 40.5K | 9.1% | 7 | | Dec 2025 | 40.5K | 8.5% | 4 | 40.5K | 8.5% | 7 | | Jan 2026 | 49.5K | 9.9% | 3 | 40.5K | 8.1% | 5 | | Feb 2026 | 40.5K | 8.9% | 4 | 40.5K | 8.9% | 5 | | Mar 2026 | 40.5K | 8.4% | 5 | 40.5K | 8.4% | 6 | | Apr 2026 | 40.5K | 9.1% | 4 | 40.5K | 9.1% | 5 | | May 2026 | 40.5K | 9.3% | 4 | 40.5K | 9.3% | 5 | | Jun 2026 | 33.1K | 7.7% | 5 | 40.5K | 9.5% | 4 | | Jul 2026 | 33.1K | 7% | 6 | 40.5K | 8.5% | 4 | | Aug 2026 | 40.5K | 8.7% | 4 | 40.5K | 8.7% | 5 | | Sep 2026 | 40.5K | 8.5% | 4 | 49.5K | 10.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Crest’s and Sensodyne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crest**: Measured on the search term “crest toothpaste”. - **Sensodyne**: Measured on the search term “sensodyne”. - [Crest profile](/demand/us/brands/crest-toothpaste) - [Sensodyne profile](/demand/us/brands/sensodyne) - [All oral care brands in the United States](/demand/us/categories/us-oral-care-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crest or Sensodyne more popular in search? In September 2026, Sensodyne had more branded searches than Crest among oral care brands in the United States. Sensodyne had about 49,500 branded searches, while Crest had 40,500. Sensodyne made up 10.4% of all oral care brand searches we track, and Crest accounted for 8.5%. ## Cite this page Brandwave. "Crest vs Sensodyne: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/crest-toothpaste-vs-sensodyne This page is also available as HTML at https://gobrandwave.com/demand/us/compare/crest-toothpaste-vs-sensodyne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.