--- title: "Crate & Barrel vs Wayfair: Which is searched more in the United States?" description: "Is Crate & Barrel or Wayfair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/crate-and-barrel-vs-wayfair" publisher: "Brandwave" --- # Crate & Barrel vs Wayfair: Which is searched more in the United States? Is Crate & Barrel or Wayfair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crate & Barrel and Wayfair - **Competitive set**: Furniture retailers - **Market**: United States - **Month measured**: Sep 2026 - **Crate & Barrel Share of Search**: 5.4% - **Wayfair Share of Search**: 27.2% ## Is Crate & Barrel or Wayfair more popular in search? - In September 2026, Wayfair had more branded searches than Crate & Barrel among furniture retailers in the United States. Wayfair had about 6.1 million branded searches, while Crate & Barrel had 1.2 million. Wayfair made up 27.2% of all furniture retailer searches we track, and Crate & Barrel accounted for 5.4%. - Wayfair was ahead of Crate & Barrel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Crate & Barrel’s share of searches among furniture retailers in the United States moved from 6.1% to 5.4%, and its estimated monthly branded searches held steady at 1.2M. - Across the 12 months ending September 2026, Wayfair’s share of searches among furniture retailers in the United States moved from 25.1% to 27.2%, and its estimated monthly branded searches moved from 5M to 6.1M. ## Top furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Wayfair appeared in all three answers. Crate & Barrel was mentioned in two out of three: in two of the three ChatGPT answers. Wayfair was listed before Crate & Barrel in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | IKEA | 1st | 3 of 3 | 3 of 3 | | Ashley | 2nd | 3 of 3 | 3 of 3 | | Wayfair | 3rd | 3 of 3 | 3 of 3 | | Pottery Barn | 4th | 2 of 3 | 2 of 3 | | Crate & Barrel | 4th | 2 of 3 | 2 of 3 | | Living Spaces | 6th | 2 of 3 | 2 of 3 | | Article | 7th | 2 of 3 | 2 of 3 | | Bob's Discount Furniture | Not ranked | 0 of 3 | 0 of 3 | | Rooms To Go | Not ranked | 0 of 3 | 0 of 3 | | Raymour & Flanigan | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about furniture retailers - Asked ChatGPT "Where should I buy furniture in the US?": 1. IKEA, 2. Ashley, 3. Wayfair, 4. Living Spaces, 5. Pottery Barn, 6. Crate & Barrel, 7. Article - Asked ChatGPT "What are the best furniture stores in the US?": 1. Crate & Barrel, 2. Pottery Barn, 3. IKEA, 4. Ashley, 5. Living Spaces, 6. Article, 7. Wayfair - Asked ChatGPT "What's the best place to buy an affordable sofa in the US?": 1. IKEA, 2. Wayfair, 3. Ashley Not named in any answer: Bob's Discount Furniture, Rooms To Go and Raymour & Flanigan. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States furniture retailers in September 2026? - In September 2026, Wayfair gained share of searches among furniture retailers in the United States, from 24.7% to 27.2%. ## Month by month | Month | Crate & Barrel estimated searches | Crate & Barrel Share of Search | Crate & Barrel rank | Wayfair estimated searches | Wayfair Share of Search | Wayfair rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 6.1% | 5 | 5M | 25.1% | 2 | | Nov 2025 | 2.2M | 8.6% | 5 | 6.1M | 23.6% | 2 | | Dec 2025 | 1.8M | 8% | 5 | 5M | 21.9% | 2 | | Jan 2026 | 1.5M | 6.7% | 5 | 5M | 22.2% | 2 | | Feb 2026 | 1.2M | 6.2% | 6 | 5M | 25.4% | 2 | | Mar 2026 | 1.2M | 5.7% | 6 | 5M | 23.4% | 2 | | Apr 2026 | 1M | 5% | 6 | 6.1M | 30.6% | 2 | | May 2026 | 1.2M | 5.3% | 6 | 6.1M | 26.7% | 2 | | Jun 2026 | 1M | 5% | 6 | 5M | 24.8% | 2 | | Jul 2026 | 1.2M | 5.8% | 6 | 5M | 23.9% | 2 | | Aug 2026 | 1.2M | 4.9% | 6 | 6.1M | 24.7% | 2 | | Sep 2026 | 1.2M | 5.4% | 6 | 6.1M | 27.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Crate & Barrel’s and Wayfair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crate & Barrel**: Measured on the search term “crate and barrel”. - **Wayfair**: Measured on the search term “wayfair”. - [Crate & Barrel profile](/demand/us/brands/crate-and-barrel) - [Wayfair profile](/demand/us/brands/wayfair) - [All furniture retailers in the United States](/demand/us/categories/us-furniture-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crate & Barrel or Wayfair more popular in search? In September 2026, Wayfair had more branded searches than Crate & Barrel among furniture retailers in the United States. Wayfair had about 6.1 million branded searches, while Crate & Barrel had 1.2 million. Wayfair made up 27.2% of all furniture retailer searches we track, and Crate & Barrel accounted for 5.4%. ## Cite this page Brandwave. "Crate & Barrel vs Wayfair: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/crate-and-barrel-vs-wayfair This page is also available as HTML at https://gobrandwave.com/demand/us/compare/crate-and-barrel-vs-wayfair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.