---
title: "Crate & Barrel vs Pottery Barn: Which is searched more in the United States?"
description: "Is Crate & Barrel or Pottery Barn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/crate-and-barrel-vs-pottery-barn"
publisher: "Brandwave"
---

# Crate & Barrel vs Pottery Barn: Which is searched more in the United States?

Is Crate & Barrel or Pottery Barn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Crate & Barrel and Pottery Barn
- **Competitive set**: Furniture retailers
- **Market**: United States
- **Month measured**: Sep 2026
- **Crate & Barrel Share of Search**: 5.4%
- **Pottery Barn Share of Search**: 8.1%

## Is Crate & Barrel or Pottery Barn more popular in search?

- In September 2026, Pottery Barn had more branded searches than Crate & Barrel among furniture retailers in the United States. Pottery Barn had about 1.8 million branded searches, while Crate & Barrel had 1.2 million. Pottery Barn made up 8.1% of all furniture retailer searches we track, and Crate & Barrel accounted for 5.4%.
- Pottery Barn was ahead of Crate & Barrel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crate & Barrel’s share of searches among furniture retailers in the United States moved from 6.1% to 5.4%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Pottery Barn’s share of searches among furniture retailers in the United States moved from 9.2% to 8.1%, and its estimated monthly branded searches held steady at 1.8M.

## How did search popularity change for United States furniture retailers in September 2026?

- In September 2026, Pottery Barn lost share of searches among furniture retailers in the United States, from 9% to 8.1%.

## Month by month

| Month | Crate & Barrel estimated searches | Crate & Barrel Share of Search | Crate & Barrel rank | Pottery Barn estimated searches | Pottery Barn Share of Search | Pottery Barn rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 6.1% | 5 | 1.8M | 9.2% | 4 |
| Nov 2025 | 2.2M | 8.6% | 5 | 2.7M | 10.6% | 4 |
| Dec 2025 | 1.8M | 8% | 5 | 2.7M | 12% | 3 |
| Jan 2026 | 1.5M | 6.7% | 5 | 2.2M | 9.9% | 4 |
| Feb 2026 | 1.2M | 6.2% | 6 | 1.5M | 7.6% | 4 |
| Mar 2026 | 1.2M | 5.7% | 6 | 1.8M | 8.6% | 4 |
| Apr 2026 | 1M | 5% | 6 | 1.5M | 7.5% | 4 |
| May 2026 | 1.2M | 5.3% | 6 | 1.8M | 8% | 4 |
| Jun 2026 | 1M | 5% | 6 | 1.5M | 7.5% | 4 |
| Jul 2026 | 1.2M | 5.8% | 6 | 1.8M | 8.7% | 4 |
| Aug 2026 | 1.2M | 4.9% | 6 | 2.2M | 9% | 4 |
| Sep 2026 | 1.2M | 5.4% | 6 | 1.8M | 8.1% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Crate & Barrel’s and Pottery Barn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Crate & Barrel**: Measured on the search term “crate and barrel”.
- **Pottery Barn**: Measured on the search term “pottery barn”.

- [Crate & Barrel profile](/demand/us/brands/crate-and-barrel)
- [Pottery Barn profile](/demand/us/brands/pottery-barn)
- [All furniture retailers in the United States](/demand/us/categories/us-furniture-retailers): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Crate & Barrel or Pottery Barn more popular in search?

In September 2026, Pottery Barn had more branded searches than Crate & Barrel among furniture retailers in the United States. Pottery Barn had about 1.8 million branded searches, while Crate & Barrel had 1.2 million. Pottery Barn made up 8.1% of all furniture retailer searches we track, and Crate & Barrel accounted for 5.4%.

## Cite this page

Brandwave. "Crate & Barrel vs Pottery Barn: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/crate-and-barrel-vs-pottery-barn

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/crate-and-barrel-vs-pottery-barn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.