--- title: "Crate & Barrel vs Kirkland's: Which is searched more in the United States?" description: "Is Crate & Barrel or Kirkland's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home decor retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/crate-and-barrel-vs-kirklands" publisher: "Brandwave" --- # Crate & Barrel vs Kirkland's: Which is searched more in the United States? Is Crate & Barrel or Kirkland's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home decor retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crate & Barrel and Kirkland's - **Competitive set**: Home decor retailers - **Market**: United States - **Month measured**: Sep 2026 - **Crate & Barrel Share of Search**: 6.8% - **Kirkland's Share of Search**: 3.7% ## Is Crate & Barrel or Kirkland's more popular in search? - In September 2026, Crate & Barrel had more branded searches than Kirkland's among home decor retailers in the United States. Crate & Barrel had about 1.2 million branded searches, while Kirkland's had 673,000. Crate & Barrel made up 6.8% of all home decor retailer searches we track, and Kirkland's accounted for 3.7%. - Crate & Barrel was ahead of Kirkland's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Crate & Barrel’s share of searches among home decor retailers in the United States moved from 7.5% to 6.8%, and its estimated monthly branded searches held steady at 1.2M. - Across the 12 months ending September 2026, Kirkland's’ share of searches among home decor retailers in the United States moved from 5.1% to 3.7%, and its estimated monthly branded searches moved from 823K to 673K. ## How did search popularity change for United States home decor retailers in September 2026? - In September 2026, Crate & Barrel gained share of searches among home decor retailers in the United States, from 5.8% to 6.8%. - Estimated monthly branded searches for Kirkland's in the United States fell 18.2% over 12 measured months, from 823K to 673K in September 2026. ## Month by month | Month | Crate & Barrel estimated searches | Crate & Barrel Share of Search | Crate & Barrel rank | Kirkland's estimated searches | Kirkland's Share of Search | Kirkland's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 7.5% | 5 | 823K | 5.1% | 7 | | Nov 2025 | 2.2M | 10.1% | 5 | 1.5M | 6.8% | 6 | | Dec 2025 | 1.8M | 8.5% | 5 | 1M | 4.7% | 6 | | Jan 2026 | 1.5M | 8.2% | 5 | 823K | 4.5% | 7 | | Feb 2026 | 1.2M | 8.4% | 5 | 673K | 4.6% | 7 | | Mar 2026 | 1.2M | 7% | 5 | 673K | 3.9% | 7 | | Apr 2026 | 1M | 7% | 5 | 550K | 3.9% | 7 | | May 2026 | 1.2M | 7.2% | 5 | 550K | 3.2% | 7 | | Jun 2026 | 1M | 6.2% | 5 | 550K | 3.4% | 7 | | Jul 2026 | 1.2M | 7.2% | 5 | 673K | 4% | 7 | | Aug 2026 | 1.2M | 5.8% | 5 | 823K | 3.9% | 7 | | Sep 2026 | 1.2M | 6.8% | 5 | 673K | 3.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Crate & Barrel’s and Kirkland's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crate & Barrel**: Measured on the search term “crate and barrel”. - **Kirkland's**: Measured on the search term “kirkland's”. - [Crate & Barrel profile](/demand/us/brands/crate-and-barrel) - [Kirkland's profile](/demand/us/brands/kirklands) - [All home decor retailers in the United States](/demand/us/categories/us-home-decor-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crate & Barrel or Kirkland's more popular in search? In September 2026, Crate & Barrel had more branded searches than Kirkland's among home decor retailers in the United States. Crate & Barrel had about 1.2 million branded searches, while Kirkland's had 673,000. Crate & Barrel made up 6.8% of all home decor retailer searches we track, and Kirkland's accounted for 3.7%. ## Cite this page Brandwave. "Crate & Barrel vs Kirkland's: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/crate-and-barrel-vs-kirklands This page is also available as HTML at https://gobrandwave.com/demand/us/compare/crate-and-barrel-vs-kirklands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.