--- title: "Crate & Barrel vs HomeGoods: Which is searched more in the United States?" description: "Is Crate & Barrel or HomeGoods more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home decor retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/crate-and-barrel-vs-homegoods" publisher: "Brandwave" --- # Crate & Barrel vs HomeGoods: Which is searched more in the United States? Is Crate & Barrel or HomeGoods more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home decor retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crate & Barrel and HomeGoods - **Competitive set**: Home decor retailers - **Market**: United States - **Month measured**: Sep 2026 - **Crate & Barrel Share of Search**: 6.8% - **HomeGoods Share of Search**: 18.6% ## Is Crate & Barrel or HomeGoods more popular in search? - In September 2026, HomeGoods had more branded searches than Crate & Barrel among home decor retailers in the United States. HomeGoods had about 3.4 million branded searches, while Crate & Barrel had 1.2 million. HomeGoods made up 18.6% of all home decor retailer searches we track, and Crate & Barrel accounted for 6.8%. - HomeGoods was ahead of Crate & Barrel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Crate & Barrel’s share of searches among home decor retailers in the United States moved from 7.5% to 6.8%, and its estimated monthly branded searches held steady at 1.2M. - Across the 12 months ending September 2026, HomeGoods’ share of searches among home decor retailers in the United States moved from 16.9% to 18.6%, and its estimated monthly branded searches moved from 2.7M to 3.4M. ## Top home decor retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Crate & Barrel and HomeGoods were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HomeGoods was listed before Crate & Barrel in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HomeGoods | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | IKEA | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | West Elm | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Anthropologie | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Pottery Barn | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | CB2 | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Crate & Barrel | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | World Market | 8th | 3 of 3 | 1 of 2 | 4 of 5 | | At Home | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Kirkland's | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about home decor retailers - Asked ChatGPT "Where should I buy home decor in the US?": 1. HomeGoods, 2. IKEA, 3. West Elm, 4. Pottery Barn, 5. Anthropologie, 6. Crate & Barrel, 7. World Market, 8. CB2 - Asked ChatGPT "What are the best home decor stores in the US?": 1. West Elm, 2. Anthropologie, 3. CB2, 4. Pottery Barn, 5. Crate & Barrel, 6. IKEA, 7. World Market - Asked ChatGPT "Which home decor store in the US has the best affordable finds?": 1. HomeGoods, 2. IKEA, 3. At Home, 4. World Market - Searched Google, AI Overview "home decor stores": 1. World Market, 2. Kirkland's - Searched Google, AI Overview "home decor": 1. At Home, 2. Anthropologie Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States home decor retailers in September 2026? - In September 2026, Crate & Barrel gained share of searches among home decor retailers in the United States, from 5.8% to 6.8%. - In September 2026, HomeGoods lost share of searches among home decor retailers in the United States, from 19.5% to 18.6%. ## Month by month | Month | Crate & Barrel estimated searches | Crate & Barrel Share of Search | Crate & Barrel rank | HomeGoods estimated searches | HomeGoods Share of Search | HomeGoods rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 7.5% | 5 | 2.7M | 16.9% | 2 | | Nov 2025 | 2.2M | 10.1% | 5 | 3.4M | 15.2% | 2 | | Dec 2025 | 1.8M | 8.5% | 5 | 3.4M | 15.6% | 3 | | Jan 2026 | 1.5M | 8.2% | 5 | 2.7M | 15% | 2 | | Feb 2026 | 1.2M | 8.4% | 5 | 2.2M | 15.4% | 2 | | Mar 2026 | 1.2M | 7% | 5 | 2.7M | 15.8% | 2 | | Apr 2026 | 1M | 7% | 5 | 2.2M | 15.7% | 2 | | May 2026 | 1.2M | 7.2% | 5 | 2.7M | 16.2% | 2 | | Jun 2026 | 1M | 6.2% | 5 | 2.7M | 17% | 2 | | Jul 2026 | 1.2M | 7.2% | 5 | 2.7M | 16.1% | 2 | | Aug 2026 | 1.2M | 5.8% | 5 | 4.1M | 19.5% | 2 | | Sep 2026 | 1.2M | 6.8% | 5 | 3.4M | 18.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Crate & Barrel’s and HomeGoods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crate & Barrel**: Measured on the search term “crate and barrel”. - **HomeGoods**: Measured on the search term “homegoods”. - [Crate & Barrel profile](/demand/us/brands/crate-and-barrel) - [HomeGoods profile](/demand/us/brands/homegoods) - [All home decor retailers in the United States](/demand/us/categories/us-home-decor-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crate & Barrel or HomeGoods more popular in search? In September 2026, HomeGoods had more branded searches than Crate & Barrel among home decor retailers in the United States. HomeGoods had about 3.4 million branded searches, while Crate & Barrel had 1.2 million. HomeGoods made up 18.6% of all home decor retailer searches we track, and Crate & Barrel accounted for 6.8%. ## Cite this page Brandwave. "Crate & Barrel vs HomeGoods: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/crate-and-barrel-vs-homegoods This page is also available as HTML at https://gobrandwave.com/demand/us/compare/crate-and-barrel-vs-homegoods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.