--- title: "Counter Culture Coffee vs Peet's Coffee: Which is searched more in the United States?" description: "Is Counter Culture Coffee or Peet's Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/counter-culture-coffee-vs-peets-coffee" publisher: "Brandwave" --- # Counter Culture Coffee vs Peet's Coffee: Which is searched more in the United States? Is Counter Culture Coffee or Peet's Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Counter Culture Coffee and Peet's Coffee - **Competitive set**: Coffee brands - **Market**: United States - **Month measured**: Sep 2026 - **Counter Culture Coffee Share of Search**: 2% - **Peet's Coffee Share of Search**: 40.9% ## Is Counter Culture Coffee or Peet's Coffee more popular in search? - In September 2026, Peet's Coffee had more branded searches than Counter Culture Coffee among coffee brands in the United States. Peet's Coffee had about 450,000 branded searches, while Counter Culture Coffee had 22,200. Peet's Coffee made up 40.9% of all coffee brand searches we track, and Counter Culture Coffee accounted for 2%. - Peet's Coffee was ahead of Counter Culture Coffee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Counter Culture Coffee’s share of searches among coffee brands in the United States moved from 1.6% to 2%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee brands in the United States moved from 39.2% to 40.9%, and its estimated monthly branded searches moved from 550K to 450K. ## Top coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Peet's Coffee was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Counter Culture Coffee was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Peet's Coffee was listed before Counter Culture Coffee in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lavazza | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Peet's Coffee | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Stumptown | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Café Bustelo | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Counter Culture Coffee | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Folgers | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Intelligentsia | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Onyx Coffee Lab | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Death Wish Coffee | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Black Rifle Coffee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | La Colombe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Illy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dunkin' | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bulletproof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lifeboost | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee brands - Asked ChatGPT "Which coffee brand should I buy?": 1. Lavazza, 2. Peet's Coffee - Asked ChatGPT "What are the best coffee bean brands?": 1. Counter Culture Coffee, 2. Lavazza, 3. Stumptown, 4. Peet's Coffee, 5. Intelligentsia, 6. Onyx Coffee Lab, 7. Death Wish Coffee - Asked ChatGPT "What is the best ground coffee?": 1. Stumptown, 2. Café Bustelo - Searched Google, AI Overview "coffee beans": 1. Peet's Coffee, 2. Lavazza - Searched Google, AI Overview "ground coffee": 1. Café Bustelo, 2. Folgers Not named in any answer: Black Rifle Coffee, La Colombe, Illy, Dunkin', Bulletproof and Lifeboost. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States coffee brands in September 2026? - In September 2026, Lifeboost overtook Counter Culture Coffee to rank 13th among coffee brands in the United States, with 2.5% of the searches. - In September 2026, Peet's Coffee lost share of searches among coffee brands in the United States, from 47% to 40.9%. ## Month by month | Month | Counter Culture Coffee estimated searches | Counter Culture Coffee Share of Search | Counter Culture Coffee rank | Peet's Coffee estimated searches | Peet's Coffee Share of Search | Peet's Coffee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 1.6% | 14 | 550K | 39.2% | 1 | | Nov 2025 | 27.1K | 1.4% | 13 | 550K | 28.9% | 2 | | Dec 2025 | 27.1K | 1% | 15 | 550K | 20.8% | 2 | | Jan 2026 | 27.1K | 2% | 12 | 550K | 40.1% | 1 | | Feb 2026 | 22.2K | 1.8% | 13 | 450K | 35.6% | 1 | | Mar 2026 | 22.2K | 1.8% | 13 | 450K | 36% | 1 | | Apr 2026 | 22.2K | 1.9% | 13 | 450K | 37.7% | 1 | | May 2026 | 22.2K | 1.8% | 13 | 550K | 45.5% | 1 | | Jun 2026 | 22.2K | 2.1% | 12 | 450K | 43.2% | 1 | | Jul 2026 | 22.2K | 2.1% | 12 | 450K | 41.9% | 1 | | Aug 2026 | 22.2K | 1.9% | 13 | 550K | 47% | 1 | | Sep 2026 | 22.2K | 2% | 14 | 450K | 40.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Counter Culture Coffee’s and Peet's Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Counter Culture Coffee**: Measured on the search term “counter culture coffee”. - **Peet's Coffee**: Measured on the search term “peets coffee”. - [Counter Culture Coffee profile](/demand/us/brands/counter-culture-coffee) - [Peet's Coffee profile](/demand/us/brands/peets-coffee) - [All coffee brands in the United States](/demand/us/categories/us-coffee-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Counter Culture Coffee or Peet's Coffee more popular in search? In September 2026, Peet's Coffee had more branded searches than Counter Culture Coffee among coffee brands in the United States. Peet's Coffee had about 450,000 branded searches, while Counter Culture Coffee had 22,200. Peet's Coffee made up 40.9% of all coffee brand searches we track, and Counter Culture Coffee accounted for 2%. ## Cite this page Brandwave. "Counter Culture Coffee vs Peet's Coffee: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/counter-culture-coffee-vs-peets-coffee This page is also available as HTML at https://gobrandwave.com/demand/us/compare/counter-culture-coffee-vs-peets-coffee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.