--- title: "Coterie vs Luvs: Which is searched more in the United States?" description: "Is Coterie or Luvs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Diaper brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/coterie-vs-luvs" publisher: "Brandwave" --- # Coterie vs Luvs: Which is searched more in the United States? Is Coterie or Luvs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Diaper brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coterie and Luvs - **Competitive set**: Diaper brands - **Market**: United States - **Month measured**: Sep 2026 - **Coterie Share of Search**: 22.8% - **Luvs Share of Search**: 3.7% ## Is Coterie or Luvs more popular in search? - In September 2026, Coterie had more branded searches than Luvs among diaper brands in the United States. Coterie had about 90,500 branded searches, while Luvs had 14,800. Coterie made up 22.8% of all diaper brand searches we track, and Luvs accounted for 3.7%. - Coterie was ahead of Luvs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Coterie’s share of searches among diaper brands in the United States moved from 21.4% to 22.8%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, Luvs’ share of searches among diaper brands in the United States moved from 3.5% to 3.7%, and its estimated monthly branded searches held steady at 14.8K. ## Top diaper brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Coterie was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Luvs did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pampers | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Huggies | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Coterie | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Millie Moon | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | DYPER | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | The Honest Company | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Luvs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hello Bello | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bambo Nature | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about diaper brands - Asked ChatGPT "What are the best diapers for a newborn?": 1. Pampers, 2. Huggies, 3. Coterie - Asked ChatGPT "Which diaper brand is best for overnight leaks?": 1. Pampers, 2. Huggies, 3. Millie Moon, 4. Coterie - Asked ChatGPT "Are cheaper diaper brands as good as the expensive ones?": named none of the brands we track - Searched Google, AI Overview "diapers": 1. Pampers, 2. DYPER - Searched Google, AI Overview "best diapers": 1. Huggies, 2. Coterie Not named in any answer: The Honest Company, Luvs, Hello Bello and Bambo Nature. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States diaper brands in September 2026? Neither Coterie nor Luvs moved beyond provider rounding among diaper brands in Sep 2026. ## Month by month | Month | Coterie estimated searches | Coterie Share of Search | Coterie rank | Luvs estimated searches | Luvs Share of Search | Luvs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 21.4% | 1 | 14.8K | 3.5% | 6 | | Nov 2025 | 74K | 18.9% | 3 | 12.1K | 3.1% | 7 | | Dec 2025 | 90.5K | 22.7% | 1 | 18.1K | 4.5% | 6 | | Jan 2026 | 110K | 24.6% | 1 | 14.8K | 3.3% | 6 | | Feb 2026 | 90.5K | 24.2% | 1 | 12.1K | 3.2% | 6 | | Mar 2026 | 110K | 25.5% | 1 | 12.1K | 2.8% | 6 | | Apr 2026 | 90.5K | 22.8% | 1 | 12.1K | 3.1% | 7 | | May 2026 | 90.5K | 22.7% | 1 | 12.1K | 3% | 7 | | Jun 2026 | 110K | 27.4% | 1 | 12.1K | 3% | 7 | | Jul 2026 | 110K | 26.1% | 1 | 12.1K | 2.9% | 7 | | Aug 2026 | 90.5K | 22.5% | 2 | 14.8K | 3.7% | 6 | | Sep 2026 | 90.5K | 22.8% | 2 | 14.8K | 3.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Coterie’s and Luvs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coterie**: Measured on the search term “coterie diapers”. - **Luvs**: Measured on the search term “luvs diapers”. - [Coterie profile](/demand/us/brands/coterie) - [Luvs profile](/demand/us/brands/luvs) - [All diaper brands in the United States](/demand/us/categories/us-diaper-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Coterie or Luvs more popular in search? In September 2026, Coterie had more branded searches than Luvs among diaper brands in the United States. Coterie had about 90,500 branded searches, while Luvs had 14,800. Coterie made up 22.8% of all diaper brand searches we track, and Luvs accounted for 3.7%. ## Cite this page Brandwave. "Coterie vs Luvs: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/coterie-vs-luvs This page is also available as HTML at https://gobrandwave.com/demand/us/compare/coterie-vs-luvs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.