--- title: "Costco vs Tire Rack: Which is searched more in the United States?" description: "Is Costco or Tire Rack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tire retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/costco-vs-tire-rack" publisher: "Brandwave" --- # Costco vs Tire Rack: Which is searched more in the United States? Is Costco or Tire Rack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tire retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Costco and Tire Rack - **Competitive set**: Tire retailers - **Market**: United States - **Month measured**: Sep 2026 - **Costco Share of Search**: 8.9% - **Tire Rack Share of Search**: 10.5% ## Is Costco or Tire Rack more popular in search? - In September 2026, Tire Rack had more branded searches than Costco among tire retailers in the United States. Tire Rack had about 673,000 branded searches, while Costco had 569,000. Tire Rack made up 10.5% of all tire retailer searches we track, and Costco accounted for 8.9%. - Tire Rack was ahead of Costco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Costco’s share of searches among tire retailers in the United States moved from 10.1% to 8.9%, and its estimated monthly branded searches moved from 696K to 569K. - Across the 12 months ending September 2026, Tire Rack’s share of searches among tire retailers in the United States moved from 11.9% to 10.5%, and its estimated monthly branded searches moved from 823K to 673K. ## Top tire retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, both Costco and Tire Rack showed up in all three answers. Costco was listed before Tire Rack in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Discount Tire | 1st | 3 of 3 | 3 of 3 | | Costco | 2nd | 3 of 3 | 3 of 3 | | Tire Rack | 3rd | 3 of 3 | 3 of 3 | | Les Schwab | 4th | 2 of 3 | 2 of 3 | | Big O Tires | 5th | 1 of 3 | 1 of 3 | | Belle Tire | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about tire retailers - Asked ChatGPT "Which tire retailer should I shop at in the US?": 1. Discount Tire, 2. Costco, 3. Tire Rack - Asked ChatGPT "What are the best tire retailers in the US?": 1. Discount Tire, 2. Costco, 3. Tire Rack, 4. Les Schwab, 5. Big O Tires - Asked ChatGPT "What's the best tire retailer in the US for new tires?": 1. Discount Tire, 2. Costco, 3. Tire Rack, 4. Les Schwab Not named in any answer: Belle Tire. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States tire retailers in September 2026? - Estimated monthly branded searches for Costco in the United States fell 18.2% over 12 measured months, from 696K to 569K in September 2026. - Estimated monthly branded searches for Tire Rack in the United States fell 18.2% over 12 measured months, from 823K to 673K in September 2026. ## Month by month | Month | Costco estimated searches | Costco Share of Search | Costco rank | Tire Rack estimated searches | Tire Rack Share of Search | Tire Rack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 696K | 10.1% | 3 | 823K | 11.9% | 2 | | Nov 2025 | 696K | 8.8% | 3 | 823K | 10.4% | 2 | | Dec 2025 | 569K | 8.7% | 3 | 673K | 10.3% | 2 | | Jan 2026 | 533K | 8.4% | 3 | 673K | 10.6% | 2 | | Feb 2026 | 436K | 8% | 3 | 823K | 15% | 2 | | Mar 2026 | 466K | 7.2% | 3 | 823K | 12.8% | 2 | | Apr 2026 | 466K | 8.4% | 3 | 673K | 12.1% | 2 | | May 2026 | 466K | 7.4% | 3 | 673K | 10.7% | 2 | | Jun 2026 | 466K | 7.6% | 3 | 550K | 8.9% | 2 | | Jul 2026 | 466K | 7.6% | 3 | 550K | 8.9% | 2 | | Aug 2026 | 569K | 8.9% | 3 | 673K | 10.5% | 2 | | Sep 2026 | 569K | 8.9% | 3 | 673K | 10.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Costco’s and Tire Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Costco**: Measured on the search terms “costco tire center” and “costco tires”, summed into one figure. - **Tire Rack**: Measured on the search term “tire rack”. - [Costco profile](/demand/us/brands/costco) - [Tire Rack profile](/demand/us/brands/tire-rack) - [All tire retailers in the United States](/demand/us/categories/us-tire-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Costco or Tire Rack more popular in search? In September 2026, Tire Rack had more branded searches than Costco among tire retailers in the United States. Tire Rack had about 673,000 branded searches, while Costco had 569,000. Tire Rack made up 10.5% of all tire retailer searches we track, and Costco accounted for 8.9%. ## Cite this page Brandwave. "Costco vs Tire Rack: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/costco-vs-tire-rack This page is also available as HTML at https://gobrandwave.com/demand/us/compare/costco-vs-tire-rack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.