--- title: "Costco vs Miracle-Ear: Which is searched more in the United States?" description: "Is Costco or Miracle-Ear more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hearing aid centers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/costco-vs-miracle-ear" publisher: "Brandwave" --- # Costco vs Miracle-Ear: Which is searched more in the United States? Is Costco or Miracle-Ear more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hearing aid centers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Costco and Miracle-Ear - **Competitive set**: Hearing aid centers - **Market**: United States - **Month measured**: Sep 2026 - **Costco Share of Search**: 63% - **Miracle-Ear Share of Search**: 12.6% ## Is Costco or Miracle-Ear more popular in search? - In September 2026, Costco had more branded searches than Miracle-Ear among hearing aid centers in the United States. Costco had about 135,000 branded searches, while Miracle-Ear had 27,100. Costco made up 63% of all hearing aid center searches we track, and Miracle-Ear accounted for 12.6%. - Costco was ahead of Miracle-Ear in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Costco’s share of searches among hearing aid centers in the United States moved from 63.1% to 63%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, Miracle-Ear’s share of searches among hearing aid centers in the United States moved from 15.5% to 12.6%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top hearing aid centers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Costco and Miracle-Ear were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AudioNova | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Costco | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | HearingLife | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | HearUSA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Miracle-Ear | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Beltone | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about hearing aid centers - Asked ChatGPT "Where is the best place to buy hearing aids?": 1. Costco, 2. AudioNova - Asked ChatGPT "Which hearing aid center is best?": 1. AudioNova, 2. HearingLife - Asked ChatGPT "Where should I go for a hearing test and hearing aids?": 1. Miracle-Ear - Searched Google, AI Overview "hearing aid center": named none of the brands we track Not named in any answer: HearUSA and Beltone. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How did search popularity change for United States hearing aid centers in September 2026? - In September 2026, Costco gained share of searches among hearing aid centers in the United States, from 61% to 63%. - In September 2026, Miracle-Ear lost share of searches among hearing aid centers in the United States, from 15% to 12.6%. ## Month by month | Month | Costco estimated searches | Costco Share of Search | Costco rank | Miracle-Ear estimated searches | Miracle-Ear Share of Search | Miracle-Ear rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 63.1% | 1 | 33.1K | 15.5% | 3 | | Nov 2025 | 135K | 63.1% | 1 | 33.1K | 15.5% | 3 | | Dec 2025 | 135K | 65.5% | 1 | 27.1K | 13.1% | 3 | | Jan 2026 | 135K | 62.9% | 1 | 33.1K | 15.4% | 3 | | Feb 2026 | 110K | 59.9% | 1 | 27.1K | 14.8% | 3 | | Mar 2026 | 135K | 60.6% | 1 | 33.1K | 14.8% | 3 | | Apr 2026 | 135K | 63.6% | 1 | 33.1K | 15.6% | 3 | | May 2026 | 135K | 65.6% | 1 | 27.1K | 13.2% | 3 | | Jun 2026 | 135K | 63.2% | 1 | 27.1K | 12.7% | 3 | | Jul 2026 | 135K | 61.5% | 1 | 33.1K | 15.1% | 3 | | Aug 2026 | 135K | 61% | 1 | 33.1K | 15% | 3 | | Sep 2026 | 135K | 63% | 1 | 27.1K | 12.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Costco’s and Miracle-Ear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Costco**: Measured on the search term “costco hearing aid center”. - **Miracle-Ear**: Measured on the search term “miracle ear”. - [Costco profile](/demand/us/brands/costco) - [Miracle-Ear profile](/demand/us/brands/miracle-ear) - [All hearing aid centers in the United States](/demand/us/categories/us-hearing-aid-centers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Costco or Miracle-Ear more popular in search? In September 2026, Costco had more branded searches than Miracle-Ear among hearing aid centers in the United States. Costco had about 135,000 branded searches, while Miracle-Ear had 27,100. Costco made up 63% of all hearing aid center searches we track, and Miracle-Ear accounted for 12.6%. ## Cite this page Brandwave. "Costco vs Miracle-Ear: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/costco-vs-miracle-ear This page is also available as HTML at https://gobrandwave.com/demand/us/compare/costco-vs-miracle-ear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.