--- title: "Costco vs Discount Tire: Which is searched more in the United States?" description: "Is Costco or Discount Tire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tire retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/costco-vs-discount-tire" publisher: "Brandwave" --- # Costco vs Discount Tire: Which is searched more in the United States? Is Costco or Discount Tire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tire retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Costco and Discount Tire - **Competitive set**: Tire retailers - **Market**: United States - **Month measured**: Sep 2026 - **Costco Share of Search**: 8.9% - **Discount Tire Share of Search**: 64.1% ## Is Costco or Discount Tire more popular in search? - In September 2026, Discount Tire had more branded searches than Costco among tire retailers in the United States. Discount Tire had about 4.1 million branded searches, while Costco had 569,000. Discount Tire made up 64.1% of all tire retailer searches we track, and Costco accounted for 8.9%. - Discount Tire was ahead of Costco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Costco’s share of searches among tire retailers in the United States moved from 10.1% to 8.9%, and its estimated monthly branded searches moved from 696K to 569K. - Across the 12 months ending September 2026, Discount Tire’s share of searches among tire retailers in the United States moved from 59.3% to 64.1%, and its estimated monthly branded searches held steady at 4.1M. ## Top tire retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, both Costco and Discount Tire showed up in all three answers. Discount Tire was listed before Costco in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Discount Tire | 1st | 3 of 3 | 3 of 3 | | Costco | 2nd | 3 of 3 | 3 of 3 | | Tire Rack | 3rd | 3 of 3 | 3 of 3 | | Les Schwab | 4th | 2 of 3 | 2 of 3 | | Big O Tires | 5th | 1 of 3 | 1 of 3 | | Belle Tire | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about tire retailers - Asked ChatGPT "Which tire retailer should I shop at in the US?": 1. Discount Tire, 2. Costco, 3. Tire Rack - Asked ChatGPT "What are the best tire retailers in the US?": 1. Discount Tire, 2. Costco, 3. Tire Rack, 4. Les Schwab, 5. Big O Tires - Asked ChatGPT "What's the best tire retailer in the US for new tires?": 1. Discount Tire, 2. Costco, 3. Tire Rack, 4. Les Schwab Not named in any answer: Belle Tire. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States tire retailers in September 2026? - Estimated monthly branded searches for Costco in the United States fell 18.2% over 12 measured months, from 696K to 569K in September 2026. ## Month by month | Month | Costco estimated searches | Costco Share of Search | Costco rank | Discount Tire estimated searches | Discount Tire Share of Search | Discount Tire rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 696K | 10.1% | 3 | 4.1M | 59.3% | 1 | | Nov 2025 | 696K | 8.8% | 3 | 5M | 63.4% | 1 | | Dec 2025 | 569K | 8.7% | 3 | 4.1M | 62.7% | 1 | | Jan 2026 | 533K | 8.4% | 3 | 4.1M | 64.4% | 1 | | Feb 2026 | 436K | 8% | 3 | 3.4M | 61.3% | 1 | | Mar 2026 | 466K | 7.2% | 3 | 4.1M | 63.6% | 1 | | Apr 2026 | 466K | 8.4% | 3 | 3.4M | 60.5% | 1 | | May 2026 | 466K | 7.4% | 3 | 4.1M | 65.1% | 1 | | Jun 2026 | 466K | 7.6% | 3 | 4.1M | 66.4% | 1 | | Jul 2026 | 466K | 7.6% | 3 | 4.1M | 66.4% | 1 | | Aug 2026 | 569K | 8.9% | 3 | 4.1M | 64.1% | 1 | | Sep 2026 | 569K | 8.9% | 3 | 4.1M | 64.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Costco’s and Discount Tire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Costco**: Measured on the search terms “costco tire center” and “costco tires”, summed into one figure. - **Discount Tire**: Measured on the search term “discount tire”. - [Costco profile](/demand/us/brands/costco) - [Discount Tire profile](/demand/us/brands/discount-tire) - [All tire retailers in the United States](/demand/us/categories/us-tire-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Costco or Discount Tire more popular in search? In September 2026, Discount Tire had more branded searches than Costco among tire retailers in the United States. Discount Tire had about 4.1 million branded searches, while Costco had 569,000. Discount Tire made up 64.1% of all tire retailer searches we track, and Costco accounted for 8.9%. ## Cite this page Brandwave. "Costco vs Discount Tire: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/costco-vs-discount-tire This page is also available as HTML at https://gobrandwave.com/demand/us/compare/costco-vs-discount-tire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.