--- title: "Colgate vs Oral-B: Which is searched more in the United States?" description: "Is Colgate or Oral-B more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/colgate-vs-oral-b" publisher: "Brandwave" --- # Colgate vs Oral-B: Which is searched more in the United States? Is Colgate or Oral-B more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Colgate and Oral-B - **Competitive set**: Oral care brands - **Market**: United States - **Month measured**: Sep 2026 - **Colgate Share of Search**: 7% - **Oral-B Share of Search**: 7% ## Is Colgate or Oral-B more popular in search? - In September 2026, Colgate and Oral-B were level in searches among oral care brands in the United States, with an estimated 33.1K branded searches each, at 7% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Oral-B took it in November 2025, Colgate took it in January 2026. - Across the 12 months ending September 2026, Colgate’s share of searches among oral care brands in the United States moved from 9.4% to 7%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, Oral-B’s share of searches among oral care brands in the United States moved from 7.7% to 7%, and its estimated monthly branded searches held steady at 33.1K. ## Top oral care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Colgate was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Oral-B was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Colgate was listed before Oral-B in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Colgate | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Crest | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Sensodyne | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Philips Sonicare | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Oral-B | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Boka | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Davids | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tom’s of Maine | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Marvis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cocofloss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hello | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arm & Hammer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Burst | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oral care brands - Asked ChatGPT "Which toothpaste should I use?": 1. Colgate, 2. Sensodyne, 3. Crest - Asked ChatGPT "What are the best toothpaste brands?": 1. Colgate, 2. Sensodyne, 3. Crest, 4. Tom’s of Maine - Asked ChatGPT "What is the best electric toothbrush?": 1. Philips Sonicare, 2. Oral-B - Searched Google, AI Overview "toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Davids, 5. Boka - Searched Google, AI Overview "best toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Boka Not named in any answer: Marvis, Cocofloss, Hello, Quip, Arm & Hammer, Burst and Bite. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States oral care brands in September 2026? - In September 2026, Sensodyne overtook Colgate and Crest to rank 3rd among oral care brands in the United States, with 10.4% of the searches. - In September 2026, Colgate lost share of searches among oral care brands in the United States, from 8.7% to 7%. - In September 2026, Oral-B rose from 7th to 6th among oral care brands in the United States. ## Month by month | Month | Colgate estimated searches | Colgate Share of Search | Colgate rank | Oral-B estimated searches | Oral-B Share of Search | Oral-B rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 9.4% | 3 | 33.1K | 7.7% | 7 | | Nov 2025 | 33.1K | 7.5% | 8 | 40.5K | 9.1% | 5 | | Dec 2025 | 40.5K | 8.5% | 3 | 40.5K | 8.5% | 5 | | Jan 2026 | 40.5K | 8.1% | 4 | 33.1K | 6.6% | 8 | | Feb 2026 | 40.5K | 8.9% | 3 | 27.1K | 6% | 8 | | Mar 2026 | 49.5K | 10.3% | 3 | 33.1K | 6.9% | 8 | | Apr 2026 | 40.5K | 9.1% | 3 | 27.1K | 6.1% | 8 | | May 2026 | 40.5K | 9.3% | 3 | 27.1K | 6.2% | 8 | | Jun 2026 | 40.5K | 9.5% | 3 | 27.1K | 6.3% | 9 | | Jul 2026 | 40.5K | 8.5% | 3 | 27.1K | 5.7% | 9 | | Aug 2026 | 40.5K | 8.7% | 3 | 33.1K | 7.1% | 7 | | Sep 2026 | 33.1K | 7% | 5 | 33.1K | 7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Colgate’s and Oral-B’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Colgate**: Measured on the search term “colgate toothpaste”. - **Oral-B**: Measured on the search term “oral b”. - [Colgate profile](/demand/us/brands/colgate) - [Oral-B profile](/demand/us/brands/oral-b) - [All oral care brands in the United States](/demand/us/categories/us-oral-care-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Colgate or Oral-B more popular in search? In September 2026, Colgate and Oral-B were level in searches among oral care brands in the United States, with an estimated 33.1K branded searches each, at 7% of the total each. ## Cite this page Brandwave. "Colgate vs Oral-B: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/colgate-vs-oral-b This page is also available as HTML at https://gobrandwave.com/demand/us/compare/colgate-vs-oral-b. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.