--- title: "Colgate vs Marvis: Which is searched more in the United States?" description: "Is Colgate or Marvis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/colgate-vs-marvis" publisher: "Brandwave" --- # Colgate vs Marvis: Which is searched more in the United States? Is Colgate or Marvis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Colgate and Marvis - **Competitive set**: Oral care brands - **Market**: United States - **Month measured**: Sep 2026 - **Colgate Share of Search**: 7% - **Marvis Share of Search**: 15.6% ## Is Colgate or Marvis more popular in search? - In September 2026, Marvis had more branded searches than Colgate among oral care brands in the United States. Marvis had about 74,000 branded searches, while Colgate had 33,100. Marvis made up 15.6% of all oral care brand searches we track, and Colgate accounted for 7%. - Marvis was ahead of Colgate in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Colgate’s share of searches among oral care brands in the United States moved from 9.4% to 7%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, Marvis’ share of searches among oral care brands in the United States moved from 14% to 15.6%, and its estimated monthly branded searches moved from 60.5K to 74K. ## Top oral care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Colgate was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Marvis did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Colgate | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Crest | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Sensodyne | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Philips Sonicare | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Oral-B | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Boka | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Davids | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tom’s of Maine | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Marvis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cocofloss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hello | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arm & Hammer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Burst | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oral care brands - Asked ChatGPT "Which toothpaste should I use?": 1. Colgate, 2. Sensodyne, 3. Crest - Asked ChatGPT "What are the best toothpaste brands?": 1. Colgate, 2. Sensodyne, 3. Crest, 4. Tom’s of Maine - Asked ChatGPT "What is the best electric toothbrush?": 1. Philips Sonicare, 2. Oral-B - Searched Google, AI Overview "toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Davids, 5. Boka - Searched Google, AI Overview "best toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Boka Not named in any answer: Marvis, Cocofloss, Hello, Quip, Arm & Hammer, Burst and Bite. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States oral care brands in September 2026? - In September 2026, Sensodyne overtook Colgate and Crest to rank 3rd among oral care brands in the United States, with 10.4% of the searches. - In September 2026, Marvis gained share of searches among oral care brands in the United States, from 13.1% to 15.6%. - In September 2026, Colgate lost share of searches among oral care brands in the United States, from 8.7% to 7%. ## Month by month | Month | Colgate estimated searches | Colgate Share of Search | Colgate rank | Marvis estimated searches | Marvis Share of Search | Marvis rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 9.4% | 3 | 60.5K | 14% | 1 | | Nov 2025 | 33.1K | 7.5% | 8 | 60.5K | 13.6% | 1 | | Dec 2025 | 40.5K | 8.5% | 3 | 74K | 15.5% | 1 | | Jan 2026 | 40.5K | 8.1% | 4 | 74K | 14.8% | 2 | | Feb 2026 | 40.5K | 8.9% | 3 | 60.5K | 13.3% | 2 | | Mar 2026 | 49.5K | 10.3% | 3 | 49.5K | 10.3% | 4 | | Apr 2026 | 40.5K | 9.1% | 3 | 49.5K | 11.1% | 2 | | May 2026 | 40.5K | 9.3% | 3 | 49.5K | 11.4% | 2 | | Jun 2026 | 40.5K | 9.5% | 3 | 49.5K | 11.6% | 2 | | Jul 2026 | 40.5K | 8.5% | 3 | 49.5K | 10.4% | 2 | | Aug 2026 | 40.5K | 8.7% | 3 | 60.5K | 13.1% | 2 | | Sep 2026 | 33.1K | 7% | 5 | 74K | 15.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Colgate’s and Marvis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Colgate**: Measured on the search term “colgate toothpaste”. - **Marvis**: Measured on the search term “marvis toothpaste”. - [Colgate profile](/demand/us/brands/colgate) - [Marvis profile](/demand/us/brands/marvis) - [All oral care brands in the United States](/demand/us/categories/us-oral-care-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Colgate or Marvis more popular in search? In September 2026, Marvis had more branded searches than Colgate among oral care brands in the United States. Marvis had about 74,000 branded searches, while Colgate had 33,100. Marvis made up 15.6% of all oral care brand searches we track, and Colgate accounted for 7%. ## Cite this page Brandwave. "Colgate vs Marvis: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/colgate-vs-marvis This page is also available as HTML at https://gobrandwave.com/demand/us/compare/colgate-vs-marvis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.