--- title: "Colgate vs Davids: Which is searched more in the United States?" description: "Is Colgate or Davids more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/colgate-vs-davids-toothpaste" publisher: "Brandwave" --- # Colgate vs Davids: Which is searched more in the United States? Is Colgate or Davids more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Colgate and Davids - **Competitive set**: Oral care brands - **Market**: United States - **Month measured**: Sep 2026 - **Colgate Share of Search**: 7% - **Davids Share of Search**: 3.1% ## Is Colgate or Davids more popular in search? - In September 2026, Colgate had more branded searches than Davids among oral care brands in the United States. Colgate had about 33,100 branded searches, while Davids had 14,800. Colgate made up 7% of all oral care brand searches we track, and Davids accounted for 3.1%. - Colgate was ahead of Davids in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Colgate’s share of searches among oral care brands in the United States moved from 9.4% to 7%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, Davids’ share of searches among oral care brands in the United States moved from 2.8% to 3.1%, and its estimated monthly branded searches moved from 12.1K to 14.8K. ## Top oral care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Colgate was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Davids was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Colgate was listed before Davids in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Colgate | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Crest | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Sensodyne | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Philips Sonicare | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Oral-B | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Boka | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Davids | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tom’s of Maine | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Marvis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cocofloss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hello | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arm & Hammer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Burst | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oral care brands - Asked ChatGPT "Which toothpaste should I use?": 1. Colgate, 2. Sensodyne, 3. Crest - Asked ChatGPT "What are the best toothpaste brands?": 1. Colgate, 2. Sensodyne, 3. Crest, 4. Tom’s of Maine - Asked ChatGPT "What is the best electric toothbrush?": 1. Philips Sonicare, 2. Oral-B - Searched Google, AI Overview "toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Davids, 5. Boka - Searched Google, AI Overview "best toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Boka Not named in any answer: Marvis, Cocofloss, Hello, Quip, Arm & Hammer, Burst and Bite. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States oral care brands in September 2026? - In September 2026, Sensodyne overtook Colgate and Crest to rank 3rd among oral care brands in the United States, with 10.4% of the searches. - In September 2026, Colgate lost share of searches among oral care brands in the United States, from 8.7% to 7%. - Estimated monthly branded searches for Davids in the United States rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026. ## Month by month | Month | Colgate estimated searches | Colgate Share of Search | Colgate rank | Davids estimated searches | Davids Share of Search | Davids rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 9.4% | 3 | 12.1K | 2.8% | 13 | | Nov 2025 | 33.1K | 7.5% | 8 | 12.1K | 2.7% | 13 | | Dec 2025 | 40.5K | 8.5% | 3 | 12.1K | 2.5% | 13 | | Jan 2026 | 40.5K | 8.1% | 4 | 12.1K | 2.4% | 13 | | Feb 2026 | 40.5K | 8.9% | 3 | 12.1K | 2.7% | 13 | | Mar 2026 | 49.5K | 10.3% | 3 | 14.8K | 3.1% | 13 | | Apr 2026 | 40.5K | 9.1% | 3 | 14.8K | 3.3% | 13 | | May 2026 | 40.5K | 9.3% | 3 | 14.8K | 3.4% | 13 | | Jun 2026 | 40.5K | 9.5% | 3 | 12.1K | 2.8% | 13 | | Jul 2026 | 40.5K | 8.5% | 3 | 14.8K | 3.1% | 13 | | Aug 2026 | 40.5K | 8.7% | 3 | 14.8K | 3.2% | 13 | | Sep 2026 | 33.1K | 7% | 5 | 14.8K | 3.1% | 13 | ## How each brand is measured Brandwave collects information about searches that people make online using Colgate’s and Davids’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Colgate**: Measured on the search term “colgate toothpaste”. - **Davids**: Measured on the search term “davids toothpaste”. - [Colgate profile](/demand/us/brands/colgate) - [Davids profile](/demand/us/brands/davids-toothpaste) - [All oral care brands in the United States](/demand/us/categories/us-oral-care-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Colgate or Davids more popular in search? In September 2026, Colgate had more branded searches than Davids among oral care brands in the United States. Colgate had about 33,100 branded searches, while Davids had 14,800. Colgate made up 7% of all oral care brand searches we track, and Davids accounted for 3.1%. ## Cite this page Brandwave. "Colgate vs Davids: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/colgate-vs-davids-toothpaste This page is also available as HTML at https://gobrandwave.com/demand/us/compare/colgate-vs-davids-toothpaste. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.