--- title: "Cold Stone Creamery vs Salt & Straw: Which is searched more in the United States?" description: "Is Cold Stone Creamery or Salt & Straw more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/cold-stone-creamery-vs-salt-and-straw" publisher: "Brandwave" --- # Cold Stone Creamery vs Salt & Straw: Which is searched more in the United States? Is Cold Stone Creamery or Salt & Straw more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cold Stone Creamery and Salt & Straw - **Competitive set**: Ice cream chains - **Market**: United States - **Month measured**: Sep 2026 - **Cold Stone Creamery Share of Search**: 23.4% - **Salt & Straw Share of Search**: 2.8% ## Is Cold Stone Creamery or Salt & Straw more popular in search? - In September 2026, Cold Stone Creamery had more branded searches than Salt & Straw among ice cream chains in the United States. Cold Stone Creamery had about 1.7 million branded searches, while Salt & Straw had 201,000. Cold Stone Creamery made up 23.4% of all ice cream chain searches we track, and Salt & Straw accounted for 2.8%. - Cold Stone Creamery was ahead of Salt & Straw in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cold Stone Creamery’s share of searches among ice cream chains in the United States moved from 24.1% to 23.4%, and its estimated monthly branded searches held steady at 1.7M. - Across the 12 months ending September 2026, Salt & Straw’s share of searches among ice cream chains in the United States moved from 4.3% to 2.8%, and its estimated monthly branded searches moved from 301K to 201K. ## How did search popularity change for United States ice cream chains in September 2026? - In September 2026, Cold Stone Creamery lost share of searches among ice cream chains in the United States, from 25.9% to 23.4%. - Estimated monthly branded searches for Salt & Straw in the United States fell 33.2% over 12 measured months, from 301K to 201K in September 2026. ## Month by month | Month | Cold Stone Creamery estimated searches | Cold Stone Creamery Share of Search | Cold Stone Creamery rank | Salt & Straw estimated searches | Salt & Straw Share of Search | Salt & Straw rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7M | 24.1% | 2 | 301K | 4.3% | 4 | | Nov 2025 | 1.4M | 22.1% | 3 | 246K | 4% | 4 | | Dec 2025 | 1.4M | 23.2% | 2 | 246K | 4.2% | 4 | | Jan 2026 | 1.5M | 22.3% | 2 | 246K | 3.7% | 4 | | Feb 2026 | 1.5M | 22.5% | 2 | 201K | 3% | 4 | | Mar 2026 | 2M | 21.2% | 2 | 301K | 3.1% | 4 | | Apr 2026 | 2M | 23.5% | 2 | 246K | 2.8% | 4 | | May 2026 | 2.5M | 24.8% | 2 | 246K | 2.4% | 4 | | Jun 2026 | 2.3M | 25.7% | 2 | 301K | 3.3% | 4 | | Jul 2026 | 2.5M | 27.2% | 2 | 246K | 2.7% | 5 | | Aug 2026 | 2.3M | 25.9% | 2 | 246K | 2.7% | 4 | | Sep 2026 | 1.7M | 23.4% | 2 | 201K | 2.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Cold Stone Creamery’s and Salt & Straw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cold Stone Creamery**: Measured on the search terms “cold stone” and “cold stone creamery”, summed into one figure. - **Salt & Straw**: Measured on the search term “salt and straw”. - [Cold Stone Creamery profile](/demand/us/brands/cold-stone-creamery) - [Salt & Straw profile](/demand/us/brands/salt-and-straw) - [All ice cream chains in the United States](/demand/us/categories/us-ice-cream-chains): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cold Stone Creamery or Salt & Straw more popular in search? In September 2026, Cold Stone Creamery had more branded searches than Salt & Straw among ice cream chains in the United States. Cold Stone Creamery had about 1.7 million branded searches, while Salt & Straw had 201,000. Cold Stone Creamery made up 23.4% of all ice cream chain searches we track, and Salt & Straw accounted for 2.8%. ## Cite this page Brandwave. "Cold Stone Creamery vs Salt & Straw: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/cold-stone-creamery-vs-salt-and-straw This page is also available as HTML at https://gobrandwave.com/demand/us/compare/cold-stone-creamery-vs-salt-and-straw. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.