--- title: "Coca-Cola vs Pepsi: Which is searched more in the United States?" description: "Is Coca-Cola or Pepsi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soda brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/coca-cola-vs-pepsi" publisher: "Brandwave" --- # Coca-Cola vs Pepsi: Which is searched more in the United States? Is Coca-Cola or Pepsi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soda brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coca-Cola and Pepsi - **Competitive set**: Soda brands - **Market**: United States - **Month measured**: Sep 2026 - **Coca-Cola Share of Search**: 20.5% - **Pepsi Share of Search**: 13.7% ## Is Coca-Cola or Pepsi more popular in search? - In September 2026, Coca-Cola had more branded searches than Pepsi among soda brands in the United States. Coca-Cola had about 368,000 branded searches, while Pepsi had 246,000. Coca-Cola made up 20.5% of all soda brand searches we track, and Pepsi accounted for 13.7%. - Coca-Cola was ahead of Pepsi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Coca-Cola’s share of searches among soda brands in the United States moved from 23.2% to 20.5%, and its estimated monthly branded searches moved from 450K to 368K. - Across the 12 months ending September 2026, Pepsi’s share of searches among soda brands in the United States moved from 10.4% to 13.7%, and its estimated monthly branded searches moved from 201K to 246K. ## Top soda brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pepsi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Coca-Cola was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Coca-Cola was listed before Pepsi in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coca-Cola | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Dr Pepper | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Pepsi | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | OLIPOP | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Sprite | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Poppi | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Mountain Dew | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Zevia | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Fanta | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Crush | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Canada Dry | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | 7Up | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | Barq's | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | A&W Root Beer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about soda brands - Asked ChatGPT "What's the best soda brand?": 1. Coca-Cola, 2. Dr Pepper, 3. Sprite, 4. Mountain Dew, 5. Pepsi, 6. Fanta, 7. Crush, 8. Barq's - Asked ChatGPT "Which healthy sodas actually taste good?": 1. OLIPOP, 2. Poppi, 3. Zevia, 4. Pepsi, 5. Dr Pepper, 6. Sprite, 7. 7Up - Asked ChatGPT "What's the most popular soda in the US?": 1. Coca-Cola, 2. Dr Pepper, 3. Pepsi - Searched Google, AI Overview "healthy soda": 1. OLIPOP, 2. Poppi, 3. Zevia - Searched Google, AI Overview "soda brands": 1. Coca-Cola, 2. Pepsi, 3. Dr Pepper, 4. Sprite, 5. Mountain Dew, 6. Fanta, 7. Canada Dry, 8. Crush, 9. Poppi, 10. OLIPOP Not named in any answer: A&W Root Beer. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States soda brands in September 2026? - In September 2026, Pepsi overtook Mountain Dew to rank 3rd among soda brands in the United States, with 13.7% of the searches. - In September 2026, Coca-Cola lost share of searches among soda brands in the United States, from 23% to 20.5%. ## Month by month | Month | Coca-Cola estimated searches | Coca-Cola Share of Search | Coca-Cola rank | Pepsi estimated searches | Pepsi Share of Search | Pepsi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 23.2% | 1 | 201K | 10.4% | 3 | | Nov 2025 | 450K | 23.3% | 1 | 201K | 10.4% | 3 | | Dec 2025 | 450K | 25.3% | 1 | 165K | 9.3% | 4 | | Jan 2026 | 450K | 23.1% | 1 | 201K | 10.3% | 4 | | Feb 2026 | 368K | 20.5% | 1 | 201K | 11.2% | 3 | | Mar 2026 | 450K | 23% | 1 | 201K | 10.3% | 3 | | Apr 2026 | 368K | 19.3% | 2 | 201K | 10.5% | 3 | | May 2026 | 450K | 21.3% | 1 | 201K | 9.5% | 4 | | Jun 2026 | 368K | 22.6% | 1 | 201K | 12.3% | 3 | | Jul 2026 | 368K | 24.5% | 1 | 165K | 11% | 3 | | Aug 2026 | 450K | 23% | 1 | 201K | 10.3% | 4 | | Sep 2026 | 368K | 20.5% | 1 | 246K | 13.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Coca-Cola’s and Pepsi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coca-Cola**: Measured on the search term “coca cola”. - **Pepsi**: Measured on the search term “pepsi”. - [Coca-Cola profile](/demand/us/brands/coca-cola) - [Pepsi profile](/demand/us/brands/pepsi) - [All soda brands in the United States](/demand/us/categories/us-soda-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Coca-Cola or Pepsi more popular in search? In September 2026, Coca-Cola had more branded searches than Pepsi among soda brands in the United States. Coca-Cola had about 368,000 branded searches, while Pepsi had 246,000. Coca-Cola made up 20.5% of all soda brand searches we track, and Pepsi accounted for 13.7%. ## Cite this page Brandwave. "Coca-Cola vs Pepsi: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/coca-cola-vs-pepsi This page is also available as HTML at https://gobrandwave.com/demand/us/compare/coca-cola-vs-pepsi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.