--- title: "CoAdvantage vs Insperity: Which is searched more in the United States?" description: "Is CoAdvantage or Insperity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the PEO services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/coadvantage-vs-insperity" publisher: "Brandwave" --- # CoAdvantage vs Insperity: Which is searched more in the United States? Is CoAdvantage or Insperity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the PEO services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CoAdvantage and Insperity - **Competitive set**: PEO services - **Market**: United States - **Month measured**: Sep 2026 - **CoAdvantage Share of Search**: 9.3% - **Insperity Share of Search**: 38.1% ## Is CoAdvantage or Insperity more popular in search? - In September 2026, Insperity had more branded searches than CoAdvantage among PEO services in the United States. Insperity had about 90,500 branded searches, while CoAdvantage had 22,200. Insperity made up 38.1% of all PEO service searches we track, and CoAdvantage accounted for 9.3%. - Insperity was ahead of CoAdvantage in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CoAdvantage’s share of searches among PEO services in the United States moved from 10.4% to 9.3%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Insperity’s share of searches among PEO services in the United States moved from 34.9% to 38.1%, and its estimated monthly branded searches held steady at 90.5K. ## Top PEO services in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Insperity appeared in all four answers. CoAdvantage did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Justworks | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | ADP | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | TriNet | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Insperity | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Paychex | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Rippling | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | CoAdvantage | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Engage PEO | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | G&A Partners | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Vensure | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about PEO services - Asked ChatGPT "Which PEO should I use in the US?": 1. Justworks, 2. ADP, 3. TriNet, 4. Rippling, 5. Insperity - Asked ChatGPT "What are the best PEOs in the US?": 1. Justworks, 2. ADP, 3. TriNet, 4. Insperity, 5. Paychex, 6. Rippling - Asked ChatGPT "What's the best PEO in the US for a small business with 20 employees?": 1. Justworks, 2. TriNet, 3. Insperity, 4. ADP - Searched Google, AI Overview "peo": 1. ADP, 2. TriNet, 3. Insperity, 4. Paychex Not named in any answer: CoAdvantage, Engage PEO, G&A Partners and Vensure. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States PEO services in September 2026? - In September 2026, Insperity gained share of searches among PEO services in the United States, from 36.7% to 38.1%. - Estimated monthly branded searches for CoAdvantage in the United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | CoAdvantage estimated searches | CoAdvantage Share of Search | CoAdvantage rank | Insperity estimated searches | Insperity Share of Search | Insperity rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 10.4% | 4 | 90.5K | 34.9% | 1 | | Nov 2025 | 27.1K | 10.8% | 3 | 90.5K | 36.1% | 1 | | Dec 2025 | 27.1K | 9.5% | 4 | 110K | 38.4% | 1 | | Jan 2026 | 40.5K | 12.1% | 3 | 110K | 32.8% | 1 | | Feb 2026 | 27.1K | 9.8% | 3 | 110K | 39.7% | 1 | | Mar 2026 | 27.1K | 9.1% | 4 | 110K | 36.8% | 1 | | Apr 2026 | 27.1K | 8.9% | 4 | 110K | 36.1% | 1 | | May 2026 | 22.2K | 9.2% | 4 | 90.5K | 37.5% | 1 | | Jun 2026 | 27.1K | 10.3% | 3 | 90.5K | 34.5% | 1 | | Jul 2026 | 22.2K | 9.3% | 4 | 90.5K | 38.1% | 1 | | Aug 2026 | 22.2K | 9% | 3 | 90.5K | 36.7% | 1 | | Sep 2026 | 22.2K | 9.3% | 3 | 90.5K | 38.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using CoAdvantage’s and Insperity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CoAdvantage**: Measured on the search term “coadvantage”. - **Insperity**: Measured on the search term “insperity”. - [CoAdvantage profile](/demand/us/brands/coadvantage) - [Insperity profile](/demand/us/brands/insperity) - [All PEO services in the United States](/demand/us/categories/us-peo-services): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CoAdvantage or Insperity more popular in search? In September 2026, Insperity had more branded searches than CoAdvantage among PEO services in the United States. Insperity had about 90,500 branded searches, while CoAdvantage had 22,200. Insperity made up 38.1% of all PEO service searches we track, and CoAdvantage accounted for 9.3%. ## Cite this page Brandwave. "CoAdvantage vs Insperity: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/coadvantage-vs-insperity This page is also available as HTML at https://gobrandwave.com/demand/us/compare/coadvantage-vs-insperity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.