--- title: "Club Pilates vs Orangetheory Fitness: Which is searched more in the United States?" description: "Is Club Pilates or Orangetheory Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boutique fitness studios set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/club-pilates-vs-orangetheory-fitness" publisher: "Brandwave" --- # Club Pilates vs Orangetheory Fitness: Which is searched more in the United States? Is Club Pilates or Orangetheory Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boutique fitness studios set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Club Pilates and Orangetheory Fitness - **Competitive set**: Boutique fitness studios - **Market**: United States - **Month measured**: Sep 2026 - **Club Pilates Share of Search**: 38.1% - **Orangetheory Fitness Share of Search**: 11.4% ## Is Club Pilates or Orangetheory Fitness more popular in search? - In September 2026, Club Pilates had more branded searches than Orangetheory Fitness among boutique fitness studios in the United States. Club Pilates had about 673,000 branded searches, while Orangetheory Fitness had 201,000. Club Pilates made up 38.1% of all boutique fitness studio searches we track, and Orangetheory Fitness accounted for 11.4%. - Club Pilates was ahead of Orangetheory Fitness in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Club Pilates’ share of searches among boutique fitness studios in the United States moved from 33.9% to 38.1%, and its estimated monthly branded searches held steady at 673K. - Across the 12 months ending September 2026, Orangetheory Fitness’ share of searches among boutique fitness studios in the United States moved from 12.4% to 11.4%, and its estimated monthly branded searches moved from 246K to 201K. ## Top boutique fitness studios in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Club Pilates and Orangetheory Fitness were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Orangetheory Fitness was listed before Club Pilates in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | [solidcore] | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Barry's | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Club Pilates | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Orangetheory Fitness | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | SoulCycle | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | CorePower Yoga | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Rumble Boxing | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | F45 Training | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | Pure Barre | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Title Boxing Club | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | 9Round | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about boutique fitness studios - Asked ChatGPT "Which boutique fitness studio should I join in the US?": 1. Barry's, 2. [solidcore], 3. Orangetheory Fitness, 4. Club Pilates, 5. F45 Training, 6. CorePower Yoga - Asked ChatGPT "What are the best boutique fitness studios in the US?": 1. Barry's, 2. SoulCycle, 3. [solidcore], 4. Orangetheory Fitness, 5. Rumble Boxing, 6. CorePower Yoga, 7. Pure Barre, 8. F45 Training - Asked ChatGPT "Which boutique fitness chain in the US is best for Pilates?": 1. Club Pilates, 2. [solidcore] - Searched Google, AI Overview "boutique fitness": 1. Barry's Not named in any answer: Title Boxing Club and 9Round. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States boutique fitness studios in September 2026? - In September 2026, [solidcore] overtook Orangetheory Fitness to rank 3rd among boutique fitness studios in the United States, with 11.4% of the searches. - In September 2026, Club Pilates gained share of searches among boutique fitness studios in the United States, from 36.3% to 38.1%. - In September 2026, Orangetheory Fitness lost share of searches among boutique fitness studios in the United States, from 13.3% to 11.4%. ## Month by month | Month | Club Pilates estimated searches | Club Pilates Share of Search | Club Pilates rank | Orangetheory Fitness estimated searches | Orangetheory Fitness Share of Search | Orangetheory Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 33.9% | 1 | 246K | 12.4% | 3 | | Nov 2025 | 673K | 34.3% | 1 | 246K | 12.5% | 3 | | Dec 2025 | 673K | 30% | 1 | 301K | 13.4% | 3 | | Jan 2026 | 823K | 31.5% | 1 | 368K | 14.1% | 3 | | Feb 2026 | 673K | 32.8% | 1 | 301K | 14.7% | 2 | | Mar 2026 | 823K | 36.1% | 1 | 301K | 13.2% | 3 | | Apr 2026 | 673K | 34.5% | 1 | 246K | 12.6% | 4 | | May 2026 | 673K | 34.2% | 1 | 246K | 12.5% | 4 | | Jun 2026 | 673K | 35.1% | 1 | 246K | 12.8% | 4 | | Jul 2026 | 673K | 35.4% | 1 | 246K | 12.9% | 4 | | Aug 2026 | 673K | 36.3% | 1 | 246K | 13.3% | 3 | | Sep 2026 | 673K | 38.1% | 1 | 201K | 11.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Club Pilates’ and Orangetheory Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Club Pilates**: Measured on the search term “club pilates”. - **Orangetheory Fitness**: Measured on the search term “orangetheory”. - [Club Pilates profile](/demand/us/brands/club-pilates) - [Orangetheory Fitness profile](/demand/us/brands/orangetheory-fitness) - [All boutique fitness studios in the United States](/demand/us/categories/us-boutique-fitness-studios): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Club Pilates or Orangetheory Fitness more popular in search? In September 2026, Club Pilates had more branded searches than Orangetheory Fitness among boutique fitness studios in the United States. Club Pilates had about 673,000 branded searches, while Orangetheory Fitness had 201,000. Club Pilates made up 38.1% of all boutique fitness studio searches we track, and Orangetheory Fitness accounted for 11.4%. ## Cite this page Brandwave. "Club Pilates vs Orangetheory Fitness: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/club-pilates-vs-orangetheory-fitness This page is also available as HTML at https://gobrandwave.com/demand/us/compare/club-pilates-vs-orangetheory-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.