--- title: "Cleo vs EarnIn: Which is more popular in the United States?" description: "Is Cleo or EarnIn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cash advance apps set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/cleo-app-vs-earnin" publisher: "Brandwave" --- # Cleo vs EarnIn: Which is more popular in the United States? Is Cleo or EarnIn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cash advance apps set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cleo and EarnIn - **Competitive set**: Cash advance apps - **Market**: United States - **Month measured**: Oct 2026 - **Cleo Share of Search**: 3.1% - **EarnIn Share of Search**: 23% ## Is Cleo or EarnIn more popular in search? - In October 2026, EarnIn had more branded searches than Cleo among cash advance apps in the United States. EarnIn had about 90,500 branded searches, while Cleo had 12,100. EarnIn made up 23% of all cash advance app searches we track, and Cleo accounted for 3.1%. - EarnIn was ahead of Cleo in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Cleo’s share of searches among cash advance apps in the United States moved from 3.5% to 3.1%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending October 2026, EarnIn’s share of searches among cash advance apps in the United States moved from 21.2% to 23%, and its estimated monthly branded searches moved from 74K to 90.5K. ## Top cash advance apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, EarnIn appeared in all five answers. Cleo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EarnIn | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Chime | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dave | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | MoneyLion | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Brigit | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Klover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FloatMe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Albert | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cleo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cash advance apps - Asked ChatGPT "What's the best cash advance app?": 1. Chime, 2. EarnIn, 3. Dave, 4. MoneyLion - Asked ChatGPT "Which apps let you borrow money before payday?": 1. EarnIn, 2. Dave, 3. Brigit, 4. MoneyLion, 5. Chime - Asked ChatGPT "What's the best app for a small cash advance with no credit check?": 1. EarnIn, 2. Dave, 3. Chime - Searched Google, AI Overview "cash advance apps": 1. Chime, 2. EarnIn, 3. Dave, 4. Brigit, 5. MoneyLion - Searched Google, AI Overview "best cash advance apps": 1. EarnIn, 2. MoneyLion, 3. Chime, 4. Brigit Not named in any answer: Klover, FloatMe, Albert and Cleo. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States cash advance apps in October 2026? - In October 2026, Albert overtook Cleo and Chime to rank 7th among cash advance apps in the United States, with 3.8% of the searches. - In October 2026, Cleo lost share of searches among cash advance apps in the United States, from 3.8% to 3.1%. - Estimated monthly branded searches for EarnIn in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in October 2026. ## How has branded search for Cleo and EarnIn changed in the United States over the last 12 months? | Month | Cleo estimated searches | Cleo Share of Search | Cleo rank | EarnIn estimated searches | EarnIn Share of Search | EarnIn rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 12.1K | 3.5% | 8 | 74K | 21.2% | 2 | | Dec 2025 | 12.1K | 3.3% | 8 | 90.5K | 24.5% | 2 | | Jan 2026 | 14.8K | 3.9% | 8 | 90.5K | 23.8% | 2 | | Feb 2026 | 12.1K | 4.1% | 8 | 60.5K | 20.7% | 2 | | Mar 2026 | 12.1K | 3.6% | 8 | 74K | 22.3% | 2 | | Apr 2026 | 12.1K | 3.7% | 8 | 74K | 22.6% | 2 | | May 2026 | 14.8K | 3.8% | 8 | 90.5K | 23.2% | 2 | | Jun 2026 | 18.1K | 4.7% | 6 | 90.5K | 23.7% | 2 | | Jul 2026 | 18.1K | 4.3% | 7 | 90.5K | 21.7% | 2 | | Aug 2026 | 18.1K | 4.2% | 7 | 110K | 25.3% | 1 | | Sep 2026 | 14.8K | 3.8% | 7 | 90.5K | 23.2% | 2 | | Oct 2026 | 12.1K | 3.1% | 9 | 90.5K | 23% | 2 | ## How are Cleo’s and EarnIn’s branded searches counted? Brandwave collects information about searches that people make online using Cleo’s and EarnIn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cleo**: Measured on the search term “cleo app”. - **EarnIn**: Measured on the search term “earnin”. - [Cleo profile](/demand/us/brands/cleo-app) - [EarnIn profile](/demand/us/brands/earnin) - [All cash advance apps in the United States](/demand/us/categories/us-cash-advance-apps): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cleo or EarnIn more popular in search? In October 2026, EarnIn had more branded searches than Cleo among cash advance apps in the United States. EarnIn had about 90,500 branded searches, while Cleo had 12,100. EarnIn made up 23% of all cash advance app searches we track, and Cleo accounted for 3.1%. ## Cite this page Brandwave. "Cleo vs EarnIn: Which is more popular in the United States?". https://gobrandwave.com/demand/us/compare/cleo-app-vs-earnin This page is also available as HTML at https://gobrandwave.com/demand/us/compare/cleo-app-vs-earnin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.