--- title: "Clean Origin vs VRAI: Which is searched more in the United States?" description: "Is Clean Origin or VRAI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lab-grown diamond jewelers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/clean-origin-vs-vrai" publisher: "Brandwave" --- # Clean Origin vs VRAI: Which is searched more in the United States? Is Clean Origin or VRAI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lab-grown diamond jewelers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clean Origin and VRAI - **Competitive set**: Lab-grown diamond jewelers - **Market**: United States - **Month measured**: Sep 2026 - **Clean Origin Share of Search**: 1% - **VRAI Share of Search**: 2.3% ## Is Clean Origin or VRAI more popular in search? - In September 2026, VRAI had more branded searches than Clean Origin among lab-grown diamond jewelers in the United States. VRAI had about 12,400 branded searches, while Clean Origin had 5,400. VRAI made up 2.3% of all lab-grown diamond jeweler searches we track, and Clean Origin accounted for 1%. - VRAI was ahead of Clean Origin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Clean Origin’s share of searches among lab-grown diamond jewelers in the United States moved from 0.68% to 1%, and its estimated monthly branded searches moved from 3.6K to 5.4K. - Across the 12 months ending September 2026, VRAI’s share of searches among lab-grown diamond jewelers in the United States moved from 3.1% to 2.3%, and its estimated monthly branded searches moved from 16.4K to 12.4K. ## Top lab-grown diamond jewelers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Clean Origin and VRAI were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clean Origin and VRAI were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brilliant Earth | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ritani | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Rare Carat | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Blue Nile | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | With Clarity | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Grown Brilliance | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | VRAI | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Clean Origin | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Frank Darling | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keyzar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ada Diamonds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kimaï | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lab-grown diamond jewelers - Asked ChatGPT "Which lab-grown diamond jeweler should I buy from in the US?": 1. Ritani, 2. Rare Carat, 3. Blue Nile, 4. Brilliant Earth - Asked ChatGPT "What are the best lab-grown diamond jewelers in the US?": 1. Brilliant Earth, 2. Ritani, 3. Blue Nile, 4. Grown Brilliance, 5. VRAI, 6. With Clarity, 7. Rare Carat - Asked ChatGPT "What's the best lab-grown diamond jeweler in the US for an engagement ring?": 1. Rare Carat, 2. Brilliant Earth, 3. Blue Nile, 4. Clean Origin, 5. Ritani - Searched Google, AI Overview "lab grown diamonds": 1. Brilliant Earth, 2. Grown Brilliance, 3. With Clarity - Searched Google, AI Overview "lab grown diamond engagement rings": 1. With Clarity, 2. Brilliant Earth Not named in any answer: Frank Darling, Keyzar, Ada Diamonds and Kimaï. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States lab-grown diamond jewelers in September 2026? - Estimated monthly branded searches for Clean Origin in the United States rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026. - Estimated monthly branded searches for VRAI in the United States fell 24.3% over 12 measured months, from 16.4K to 12.4K in September 2026. ## Month by month | Month | Clean Origin estimated searches | Clean Origin Share of Search | Clean Origin rank | VRAI estimated searches | VRAI Share of Search | VRAI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.68% | 10 | 16.4K | 3.1% | 6 | | Nov 2025 | 5.4K | 0.8% | 10 | 18.8K | 2.8% | 6 | | Dec 2025 | 8.1K | 1.2% | 9 | 18.8K | 2.8% | 6 | | Jan 2026 | 5.4K | 0.82% | 9 | 18.8K | 2.8% | 6 | | Feb 2026 | 6.6K | 1.1% | 9 | 16.7K | 2.7% | 6 | | Mar 2026 | 3.6K | 0.55% | 10 | 37K | 5.6% | 4 | | Apr 2026 | 6.6K | 1.1% | 9 | 75.3K | 12.7% | 2 | | May 2026 | 4.4K | 0.69% | 10 | 37K | 5.8% | 4 | | Jun 2026 | 3.6K | 0.64% | 10 | 13.4K | 2.4% | 6 | | Jul 2026 | 4.4K | 0.76% | 10 | 12.6K | 2.2% | 7 | | Aug 2026 | 5.4K | 0.98% | 9 | 12.5K | 2.3% | 7 | | Sep 2026 | 5.4K | 1% | 9 | 12.4K | 2.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Clean Origin’s and VRAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clean Origin**: Measured on the search term “clean origin”. - **VRAI**: Measured on the search terms “vrai” and “vrai engagement rings”, summed into one figure. - [Clean Origin profile](/demand/us/brands/clean-origin) - [VRAI profile](/demand/us/brands/vrai) - [All lab-grown diamond jewelers in the United States](/demand/us/categories/us-lab-grown-diamond-jewelers): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Clean Origin or VRAI more popular in search? In September 2026, VRAI had more branded searches than Clean Origin among lab-grown diamond jewelers in the United States. VRAI had about 12,400 branded searches, while Clean Origin had 5,400. VRAI made up 2.3% of all lab-grown diamond jeweler searches we track, and Clean Origin accounted for 1%. ## Cite this page Brandwave. "Clean Origin vs VRAI: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/clean-origin-vs-vrai This page is also available as HTML at https://gobrandwave.com/demand/us/compare/clean-origin-vs-vrai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.