--- title: "Citizens vs College Ave: Which is searched more in the United States?" description: "Is Citizens or College Ave more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Student loan lenders set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/citizens-student-loans-vs-college-ave" publisher: "Brandwave" --- # Citizens vs College Ave: Which is searched more in the United States? Is Citizens or College Ave more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Student loan lenders set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Citizens and College Ave - **Competitive set**: Student loan lenders - **Market**: United States - **Month measured**: Sep 2026 - **Citizens Share of Search**: 0.88% - **College Ave Share of Search**: 18.3% ## Is Citizens or College Ave more popular in search? - In September 2026, College Ave had more branded searches than Citizens among student loan lenders in the United States. College Ave had about 60,500 branded searches, while Citizens had 2,900. College Ave made up 18.3% of all student loan lender searches we track, and Citizens accounted for 0.88%. - College Ave was ahead of Citizens in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Citizens’ share of searches among student loan lenders in the United States moved from 0.73% to 0.88%, and its estimated monthly branded searches moved from 2.4K to 2.9K. - Across the 12 months ending September 2026, College Ave’s share of searches among student loan lenders in the United States moved from 18.5% to 18.3%, and its estimated monthly branded searches held steady at 60.5K. ## How did search popularity change for United States student loan lenders in September 2026? - In September 2026, College Ave lost share of searches among student loan lenders in the United States, from 21% to 18.3%. - Estimated monthly branded searches for Citizens in the United States rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026. ## Month by month | Month | Citizens estimated searches | Citizens Share of Search | Citizens rank | College Ave estimated searches | College Ave Share of Search | College Ave rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 0.73% | 6 | 60.5K | 18.5% | 2 | | Nov 2025 | 2.4K | 0.89% | 6 | 49.5K | 18.3% | 2 | | Dec 2025 | 2.9K | 1.1% | 6 | 49.5K | 18.1% | 2 | | Jan 2026 | 4.4K | 1.1% | 6 | 74K | 18.2% | 2 | | Feb 2026 | 3.6K | 1.1% | 6 | 60.5K | 18.2% | 2 | | Mar 2026 | 3.6K | 0.92% | 6 | 60.5K | 15.4% | 2 | | Apr 2026 | 3.6K | 0.92% | 6 | 60.5K | 15.5% | 2 | | May 2026 | 2.9K | 0.87% | 6 | 60.5K | 18.1% | 2 | | Jun 2026 | 4.4K | 1.3% | 6 | 60.5K | 17.9% | 2 | | Jul 2026 | 6.6K | 1.5% | 6 | 90.5K | 20.6% | 2 | | Aug 2026 | 6.6K | 1.3% | 6 | 110K | 21% | 2 | | Sep 2026 | 2.9K | 0.88% | 6 | 60.5K | 18.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Citizens’ and College Ave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Citizens**: Measured on the search term “citizens student loans”. - **College Ave**: Measured on the search term “college ave”. - [Citizens profile](/demand/us/brands/citizens-student-loans) - [College Ave profile](/demand/us/brands/college-ave) - [All student loan lenders in the United States](/demand/us/categories/us-student-loan-lenders): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Citizens or College Ave more popular in search? In September 2026, College Ave had more branded searches than Citizens among student loan lenders in the United States. College Ave had about 60,500 branded searches, while Citizens had 2,900. College Ave made up 18.3% of all student loan lender searches we track, and Citizens accounted for 0.88%. ## Cite this page Brandwave. "Citizens vs College Ave: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/citizens-student-loans-vs-college-ave This page is also available as HTML at https://gobrandwave.com/demand/us/compare/citizens-student-loans-vs-college-ave. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.