--- title: "Citi vs Wells Fargo: Which is searched more in the United States?" description: "Is Citi or Wells Fargo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Banks set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/citibank-vs-wells-fargo" publisher: "Brandwave" --- # Citi vs Wells Fargo: Which is searched more in the United States? Is Citi or Wells Fargo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Banks set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Citi and Wells Fargo - **Competitive set**: Banks - **Market**: United States - **Month measured**: Sep 2026 - **Citi Share of Search**: 5.7% - **Wells Fargo Share of Search**: 23.3% ## Is Citi or Wells Fargo more popular in search? - In September 2026, Wells Fargo had more branded searches than Citi among banks in the United States. Wells Fargo had about 11.1 million branded searches, while Citi had 2.7 million. Wells Fargo made up 23.3% of all bank searches we track, and Citi accounted for 5.7%. - Wells Fargo was ahead of Citi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Citi’s share of searches among banks in the United States moved from 4.8% to 5.7%, and its estimated monthly branded searches held steady at 2.7M. - Across the 12 months ending September 2026, Wells Fargo’s share of searches among banks in the United States moved from 24% to 23.3%, and its estimated monthly branded searches moved from 13.6M to 11.1M. ## Top banks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Citi and Wells Fargo were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chase | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bank of America | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Capital One | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Ally Bank | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Wells Fargo | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Citi | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | U.S. Bank | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | PNC Bank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Truist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about banks - Asked ChatGPT "Which bank should I use for checking in the US?": 1. Chase, 2. Capital One, 3. Ally Bank, 4. Bank of America, 5. U.S. Bank - Asked ChatGPT "What are the best banks in the US?": 1. Chase, 2. Capital One, 3. Ally Bank - Asked ChatGPT "What's the best big bank in the US for a checking account?": 1. Chase, 2. Bank of America, 3. Wells Fargo, 4. Citi, 5. Capital One - Searched Google, AI Overview "checking account": 1. Bank of America - Searched Google, AI Overview "bank accounts": 1. Chase, 2. Bank of America Not named in any answer: PNC Bank and Truist. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States banks in September 2026? - In September 2026, Wells Fargo gained share of searches among banks in the United States, from 21.3% to 23.3%. ## Month by month | Month | Citi estimated searches | Citi Share of Search | Citi rank | Wells Fargo estimated searches | Wells Fargo Share of Search | Wells Fargo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7M | 4.8% | 7 | 13.6M | 24% | 1 | | Nov 2025 | 2.7M | 5.5% | 7 | 11.1M | 22.4% | 1 | | Dec 2025 | 2.7M | 4.8% | 7 | 13.6M | 24.1% | 1 | | Jan 2026 | 2.7M | 5.5% | 7 | 11.1M | 22.3% | 1 | | Feb 2026 | 2.7M | 5.5% | 7 | 11.1M | 22.3% | 1 | | Mar 2026 | 2.7M | 4.9% | 7 | 13.6M | 24.3% | 1 | | Apr 2026 | 2.7M | 5.5% | 7 | 11.1M | 22.3% | 1 | | May 2026 | 2.7M | 5.4% | 6 | 11.1M | 21.8% | 1 | | Jun 2026 | 2.7M | 5.3% | 7 | 11.1M | 21.3% | 1 | | Jul 2026 | 2.7M | 5.5% | 6 | 11.1M | 22.3% | 1 | | Aug 2026 | 2.7M | 5.3% | 7 | 11.1M | 21.3% | 1 | | Sep 2026 | 2.7M | 5.7% | 7 | 11.1M | 23.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Citi’s and Wells Fargo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Citi**: Measured on the search terms “citi bank” and “citibank”, summed into one figure. - **Wells Fargo**: Measured on the search term “wells fargo”. - [Citi profile](/demand/us/brands/citibank) - [Wells Fargo profile](/demand/us/brands/wells-fargo) - [All banks in the United States](/demand/us/categories/us-banks): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Citi or Wells Fargo more popular in search? In September 2026, Wells Fargo had more branded searches than Citi among banks in the United States. Wells Fargo had about 11.1 million branded searches, while Citi had 2.7 million. Wells Fargo made up 23.3% of all bank searches we track, and Citi accounted for 5.7%. ## Cite this page Brandwave. "Citi vs Wells Fargo: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/citibank-vs-wells-fargo This page is also available as HTML at https://gobrandwave.com/demand/us/compare/citibank-vs-wells-fargo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.