--- title: "Chobani vs Silk: Which is searched more in the United States?" description: "Is Chobani or Silk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee creamer brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/chobani-vs-silk-plant-milk" publisher: "Brandwave" --- # Chobani vs Silk: Which is searched more in the United States? Is Chobani or Silk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee creamer brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chobani and Silk - **Competitive set**: Coffee creamer brands - **Market**: United States - **Month measured**: Sep 2026 - **Chobani Share of Search**: 58.7% - **Silk Share of Search**: 4.7% ## Is Chobani or Silk more popular in search? - In September 2026, Chobani had more branded searches than Silk among coffee creamer brands in the United States. Chobani had about 110,000 branded searches, while Silk had 8,800. Chobani made up 58.7% of all coffee creamer brand searches we track, and Silk accounted for 4.7%. - Chobani was ahead of Silk in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chobani’s share of searches among coffee creamer brands in the United States moved from 44.6% to 58.7%, and its estimated monthly branded searches moved from 74K to 110K. - Across the 12 months ending September 2026, Silk’s share of searches among coffee creamer brands in the United States moved from 9.8% to 4.7%, and its estimated monthly branded searches moved from 16.2K to 8.8K. ## Top coffee creamer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chobani was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Silk was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chobani and Silk were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Califia Farms | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Coffee mate | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | nutpods | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | International Delight | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Silk | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Chobani | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Starbucks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee creamer brands - Asked ChatGPT "What's the best coffee creamer?": 1. Chobani, 2. International Delight, 3. Coffee mate, 4. nutpods - Asked ChatGPT "Which non-dairy coffee creamer tastes the best?": 1. Califia Farms, 2. Silk, 3. nutpods - Asked ChatGPT "What's a healthy coffee creamer without much sugar?": 1. Califia Farms, 2. nutpods - Searched Google, AI Overview "coffee creamer": 1. Coffee mate, 2. International Delight, 3. Chobani, 4. Califia Farms - Searched Google, AI Overview "best coffee creamer": 1. Coffee mate, 2. nutpods, 3. Chobani Not named in any answer: Starbucks. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States coffee creamer brands in September 2026? - In September 2026, Chobani gained share of searches among coffee creamer brands in the United States, from 47.9% to 58.7%. - In September 2026, Silk lost share of searches among coffee creamer brands in the United States, from 5.7% to 4.7%. ## Month by month | Month | Chobani estimated searches | Chobani Share of Search | Chobani rank | Silk estimated searches | Silk Share of Search | Silk rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 44.6% | 1 | 16.2K | 9.8% | 4 | | Nov 2025 | 90.5K | 51.2% | 1 | 16.2K | 9.2% | 4 | | Dec 2025 | 74K | 46% | 1 | 16.2K | 10.1% | 4 | | Jan 2026 | 110K | 52.3% | 1 | 19.8K | 9.4% | 4 | | Feb 2026 | 74K | 41.1% | 1 | 16.2K | 9% | 3 | | Mar 2026 | 74K | 48.7% | 1 | 13.2K | 8.7% | 4 | | Apr 2026 | 60.5K | 47.8% | 1 | 13.2K | 10.4% | 3 | | May 2026 | 74K | 54.5% | 1 | 10.8K | 7.9% | 4 | | Jun 2026 | 90.5K | 60.1% | 1 | 10.8K | 7.2% | 4 | | Jul 2026 | 90.5K | 54.6% | 1 | 10.8K | 6.5% | 4 | | Aug 2026 | 90.5K | 47.9% | 1 | 10.8K | 5.7% | 5 | | Sep 2026 | 110K | 58.7% | 1 | 8.8K | 4.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Chobani’s and Silk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chobani**: Measured on the search term “chobani creamer”. - **Silk**: Measured on the search terms “silk coffee creamer” and “silk creamer”, summed into one figure. - [Chobani profile](/demand/us/brands/chobani) - [Silk profile](/demand/us/brands/silk-plant-milk) - [All coffee creamer brands in the United States](/demand/us/categories/us-coffee-creamer-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chobani or Silk more popular in search? In September 2026, Chobani had more branded searches than Silk among coffee creamer brands in the United States. Chobani had about 110,000 branded searches, while Silk had 8,800. Chobani made up 58.7% of all coffee creamer brand searches we track, and Silk accounted for 4.7%. ## Cite this page Brandwave. "Chobani vs Silk: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/chobani-vs-silk-plant-milk This page is also available as HTML at https://gobrandwave.com/demand/us/compare/chobani-vs-silk-plant-milk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.