--- title: "Chobani vs Dannon: Which is searched more in the United States?" description: "Is Chobani or Dannon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yogurt brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/chobani-vs-dannon" publisher: "Brandwave" --- # Chobani vs Dannon: Which is searched more in the United States? Is Chobani or Dannon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yogurt brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chobani and Dannon - **Competitive set**: Yogurt brands - **Market**: United States - **Month measured**: Sep 2026 - **Chobani Share of Search**: 37.4% - **Dannon Share of Search**: 3% ## Is Chobani or Dannon more popular in search? - In September 2026, Chobani had more branded searches than Dannon among yogurt brands in the United States. Chobani had about 220,000 branded searches, while Dannon had 17,500. Chobani made up 37.4% of all yogurt brand searches we track, and Dannon accounted for 3%. - Chobani was ahead of Dannon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chobani’s share of searches among yogurt brands in the United States moved from 42.4% to 37.4%, and its estimated monthly branded searches moved from 245K to 220K. - Across the 12 months ending September 2026, Dannon’s share of searches among yogurt brands in the United States moved from 2.5% to 3%, and its estimated monthly branded searches moved from 14.3K to 17.5K. ## Top yogurt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chobani appeared in all five answers. Dannon did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fage | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Chobani | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ratio | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Siggi's | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Oikos | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Stonyfield | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Yoplait | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Activia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Noosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dannon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Icelandic Provisions | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about yogurt brands - Asked ChatGPT "What's the best Greek yogurt to buy?": 1. Fage, 2. Chobani - Asked ChatGPT "Which yogurt brand has the most protein?": 1. Ratio, 2. Oikos, 3. Chobani, 4. Fage - Asked ChatGPT "What's the healthiest yogurt at the grocery store?": 1. Fage, 2. Siggi's, 3. Chobani - Searched Google, AI Overview "greek yogurt": 1. Fage, 2. Chobani - Searched Google, AI Overview "best greek yogurt": 1. Fage, 2. Stonyfield, 3. Chobani, 4. Siggi's Not named in any answer: Yoplait, Activia, Noosa, Dannon and Icelandic Provisions. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States yogurt brands in September 2026? - In September 2026, Chobani gained share of searches among yogurt brands in the United States, from 32.3% to 37.4%. - In September 2026, Dannon lost share of searches among yogurt brands in the United States, from 3.8% to 3%. ## Month by month | Month | Chobani estimated searches | Chobani Share of Search | Chobani rank | Dannon estimated searches | Dannon Share of Search | Dannon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 245K | 42.4% | 1 | 14.3K | 2.5% | 9 | | Nov 2025 | 201K | 41.1% | 1 | 12.5K | 2.6% | 8 | | Dec 2025 | 201K | 41.1% | 1 | 11.7K | 2.4% | 10 | | Jan 2026 | 226K | 33.2% | 1 | 16.5K | 2.4% | 10 | | Feb 2026 | 226K | 34.6% | 1 | 16.5K | 2.5% | 10 | | Mar 2026 | 256K | 37.3% | 1 | 17.5K | 2.6% | 9 | | Apr 2026 | 226K | 37% | 1 | 15.3K | 2.5% | 9 | | May 2026 | 201K | 35% | 1 | 14.3K | 2.5% | 9 | | Jun 2026 | 184K | 32.9% | 1 | 14.3K | 2.6% | 9 | | Jul 2026 | 184K | 31.9% | 1 | 19.2K | 3.3% | 9 | | Aug 2026 | 201K | 32.3% | 1 | 23.5K | 3.8% | 8 | | Sep 2026 | 220K | 37.4% | 1 | 17.5K | 3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Chobani’s and Dannon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chobani**: Measured on the search terms “chobani” and “chobani yogurt”, summed into one figure. - **Dannon**: Measured on the search terms “dannon” and “dannon yogurt”, summed into one figure. - [Chobani profile](/demand/us/brands/chobani) - [Dannon profile](/demand/us/brands/dannon) - [All yogurt brands in the United States](/demand/us/categories/us-yogurt-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chobani or Dannon more popular in search? In September 2026, Chobani had more branded searches than Dannon among yogurt brands in the United States. Chobani had about 220,000 branded searches, while Dannon had 17,500. Chobani made up 37.4% of all yogurt brand searches we track, and Dannon accounted for 3%. ## Cite this page Brandwave. "Chobani vs Dannon: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/chobani-vs-dannon This page is also available as HTML at https://gobrandwave.com/demand/us/compare/chobani-vs-dannon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.