--- title: "Chime vs SoFi: Which is more popular in the United States?" description: "Is Chime or SoFi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online banks set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/chime-vs-sofi" publisher: "Brandwave" --- # Chime vs SoFi: Which is more popular in the United States? Is Chime or SoFi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online banks set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chime and SoFi - **Competitive set**: Online banks - **Market**: United States - **Month measured**: Oct 2026 - **Chime Share of Search**: 24.6% - **SoFi Share of Search**: 11.3% ## Is Chime or SoFi more popular in search? - In October 2026, Chime had more branded searches than SoFi among online banks in the United States. Chime had about 251,000 branded searches, while SoFi had 115,000. Chime made up 24.6% of all online bank searches we track, and SoFi accounted for 11.3%. - Chime was ahead of SoFi in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Chime’s share of searches among online banks in the United States moved from 20.8% to 24.6%, and its estimated monthly branded searches moved from 198K to 251K. - Across the 12 months ending October 2026, SoFi’s share of searches among online banks in the United States moved from 9.9% to 11.3%, and its estimated monthly branded searches moved from 94.1K to 115K. ## Top online banks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SoFi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Chime was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SoFi was listed before Chime in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SoFi | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Capital One | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ally Bank | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Chime | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Varo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dave | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Current | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Discover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online banks - Asked ChatGPT "What's the best online bank?": 1. Ally Bank, 2. SoFi, 3. Capital One - Asked ChatGPT "Which banking app should I use for my checking account?": 1. SoFi, 2. Capital One, 3. Chime - Asked ChatGPT "What are the best online banks with no fees?": 1. Ally Bank, 2. SoFi, 3. Capital One - Searched Google, AI Overview "online bank": 1. Capital One, 2. Chime - Searched Google, AI Overview "best online banks": 1. SoFi, 2. Capital One, 3. Ally Bank Not named in any answer: Varo, Dave, Current and Discover. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States online banks in October 2026? - In October 2026, Chime gained share of searches among online banks in the United States, from 23.8% to 24.6%. - Estimated monthly branded searches for SoFi in the United States rose 22.6% over 12 measured months, from 94.1K to 115K in October 2026. ## How has branded search for Chime and SoFi changed in the United States over the last 12 months? | Month | Chime estimated searches | Chime Share of Search | Chime rank | SoFi estimated searches | SoFi Share of Search | SoFi rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 198K | 20.8% | 2 | 94.1K | 9.9% | 4 | | Dec 2025 | 198K | 19.7% | 2 | 114K | 11.4% | 4 | | Jan 2026 | 206K | 17.9% | 2 | 140K | 12.3% | 4 | | Feb 2026 | 206K | 20.3% | 2 | 114K | 11.3% | 4 | | Mar 2026 | 206K | 18.2% | 2 | 139K | 12.4% | 4 | | Apr 2026 | 262K | 21.8% | 2 | 139K | 11.6% | 4 | | May 2026 | 206K | 18.2% | 2 | 140K | 12.4% | 4 | | Jun 2026 | 242K | 21.4% | 2 | 114K | 10.1% | 5 | | Jul 2026 | 242K | 20.7% | 2 | 139K | 11.9% | 4 | | Aug 2026 | 242K | 21.1% | 2 | 140K | 12.3% | 4 | | Sep 2026 | 242K | 23.8% | 2 | 114K | 11.3% | 4 | | Oct 2026 | 251K | 24.6% | 2 | 115K | 11.3% | 4 | ## How are Chime’s and SoFi’s branded searches counted? Brandwave collects information about searches that people make online using Chime’s and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chime**: Measured on the search terms “chime bank” and “chime login”, summed into one figure. - **SoFi**: Measured on the search terms “sofi bank” and “sofi checking”, summed into one figure. - [Chime profile](/demand/us/brands/chime) - [SoFi profile](/demand/us/brands/sofi) - [All online banks in the United States](/demand/us/categories/us-online-banks): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chime or SoFi more popular in search? In October 2026, Chime had more branded searches than SoFi among online banks in the United States. Chime had about 251,000 branded searches, while SoFi had 115,000. Chime made up 24.6% of all online bank searches we track, and SoFi accounted for 11.3%. ## Cite this page Brandwave. "Chime vs SoFi: Which is more popular in the United States?". https://gobrandwave.com/demand/us/compare/chime-vs-sofi This page is also available as HTML at https://gobrandwave.com/demand/us/compare/chime-vs-sofi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.