--- title: "Chick-fil-A vs Zaxby's: Which is searched more in the United States?" description: "Is Chick-fil-A or Zaxby's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fried chicken chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/chick-fil-a-vs-zaxbys" publisher: "Brandwave" --- # Chick-fil-A vs Zaxby's: Which is searched more in the United States? Is Chick-fil-A or Zaxby's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fried chicken chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chick-fil-A and Zaxby's - **Competitive set**: Fried chicken chains - **Market**: United States - **Month measured**: Sep 2026 - **Chick-fil-A Share of Search**: 45.4% - **Zaxby's Share of Search**: 2.7% ## Is Chick-fil-A or Zaxby's more popular in search? - In September 2026, Chick-fil-A had more branded searches than Zaxby's among fried chicken chains in the United States. Chick-fil-A had about 20.4 million branded searches, while Zaxby's had 1.2 million. Chick-fil-A made up 45.4% of all fried chicken chain searches we track, and Zaxby's accounted for 2.7%. - Chick-fil-A was ahead of Zaxby's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chick-fil-A’s share of searches among fried chicken chains in the United States moved from 42.4% to 45.4%, and its estimated monthly branded searches held steady at 20.4M. - Across the 12 months ending September 2026, Zaxby's’ share of searches among fried chicken chains in the United States moved from 3.1% to 2.7%, and its estimated monthly branded searches moved from 1.5M to 1.2M. ## Top fried chicken chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Chick-fil-A appeared in all three answers. Zaxby's was mentioned in two out of three: in two of the three ChatGPT answers. Chick-fil-A was listed before Zaxby's in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Popeyes | 1st | 3 of 3 | 3 of 3 | | Chick-fil-A | 2nd | 3 of 3 | 3 of 3 | | Raising Cane’s | 3rd | 3 of 3 | 3 of 3 | | KFC | 4th | 2 of 3 | 2 of 3 | | Dave's Hot Chicken | 5th | 2 of 3 | 2 of 3 | | Zaxby's | 6th | 2 of 3 | 2 of 3 | | Wingstop | 7th | 2 of 3 | 2 of 3 | | Jollibee | 8th | 2 of 3 | 2 of 3 | | Bojangles | 9th | 1 of 3 | 1 of 3 | | Church's Texas Chicken | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about fried chicken chains - Asked ChatGPT "Which fast food chain has the best fried chicken in the US?": 1. Popeyes, 2. Chick-fil-A, 3. KFC, 4. Jollibee, 5. Raising Cane’s - Asked ChatGPT "What are the best chicken chains in the US?": 1. Chick-fil-A, 2. Popeyes, 3. Raising Cane’s, 4. Dave's Hot Chicken, 5. Wingstop, 6. KFC, 7. Bojangles, 8. Zaxby's, 9. Jollibee - Asked ChatGPT "Where can I get the best chicken tenders from a fast food chain in the US?": 1. Raising Cane’s, 2. Popeyes, 3. Zaxby's, 4. Chick-fil-A, 5. Dave's Hot Chicken, 6. Wingstop Not named in any answer: Church's Texas Chicken. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States fried chicken chains in September 2026? - In September 2026, Chick-fil-A lost share of searches among fried chicken chains in the United States, from 48.1% to 45.4%. - Estimated monthly branded searches for Zaxby's in the United States fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026. ## Month by month | Month | Chick-fil-A estimated searches | Chick-fil-A Share of Search | Chick-fil-A rank | Zaxby's estimated searches | Zaxby's Share of Search | Zaxby's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.4M | 42.4% | 1 | 1.5M | 3.1% | 9 | | Nov 2025 | 20.4M | 41.7% | 1 | 1.5M | 3.1% | 9 | | Dec 2025 | 20.4M | 41.9% | 1 | 1.8M | 3.8% | 8 | | Jan 2026 | 20.4M | 42.4% | 1 | 1.5M | 3.1% | 8 | | Feb 2026 | 20.4M | 44.9% | 1 | 1.5M | 3.3% | 8 | | Mar 2026 | 20.4M | 42.3% | 1 | 1.5M | 3.1% | 8 | | Apr 2026 | 20.4M | 43.1% | 1 | 1.5M | 3.2% | 9 | | May 2026 | 20.4M | 42.8% | 1 | 1.5M | 3.1% | 9 | | Jun 2026 | 20.4M | 43.4% | 1 | 1.5M | 3.2% | 8 | | Jul 2026 | 24.9M | 48% | 1 | 1.5M | 2.9% | 9 | | Aug 2026 | 24.9M | 48.1% | 1 | 1.2M | 2.4% | 9 | | Sep 2026 | 20.4M | 45.4% | 1 | 1.2M | 2.7% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Chick-fil-A’s and Zaxby's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chick-fil-A**: Measured on the search term “chick-fil-a”. - **Zaxby's**: Measured on the search terms “zaxby's” and “zaxbys”, summed into one figure. - [Chick-fil-A profile](/demand/us/brands/chick-fil-a) - [Zaxby's profile](/demand/us/brands/zaxbys) - [All fried chicken chains in the United States](/demand/us/categories/us-fried-chicken-chains): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chick-fil-A or Zaxby's more popular in search? In September 2026, Chick-fil-A had more branded searches than Zaxby's among fried chicken chains in the United States. Chick-fil-A had about 20.4 million branded searches, while Zaxby's had 1.2 million. Chick-fil-A made up 45.4% of all fried chicken chain searches we track, and Zaxby's accounted for 2.7%. ## Cite this page Brandwave. "Chick-fil-A vs Zaxby's: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/chick-fil-a-vs-zaxbys This page is also available as HTML at https://gobrandwave.com/demand/us/compare/chick-fil-a-vs-zaxbys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.