--- title: "Chick-fil-A vs Dave's Hot Chicken: Which is searched more in the United States?" description: "Is Chick-fil-A or Dave's Hot Chicken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fried chicken chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/chick-fil-a-vs-daves-hot-chicken" publisher: "Brandwave" --- # Chick-fil-A vs Dave's Hot Chicken: Which is searched more in the United States? Is Chick-fil-A or Dave's Hot Chicken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fried chicken chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chick-fil-A and Dave's Hot Chicken - **Competitive set**: Fried chicken chains - **Market**: United States - **Month measured**: Sep 2026 - **Chick-fil-A Share of Search**: 45.4% - **Dave's Hot Chicken Share of Search**: 7.5% ## Is Chick-fil-A or Dave's Hot Chicken more popular in search? - In September 2026, Chick-fil-A had more branded searches than Dave's Hot Chicken among fried chicken chains in the United States. Chick-fil-A had about 20.4 million branded searches, while Dave's Hot Chicken had 3.4 million. Chick-fil-A made up 45.4% of all fried chicken chain searches we track, and Dave's Hot Chicken accounted for 7.5%. - Chick-fil-A was ahead of Dave's Hot Chicken in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chick-fil-A’s share of searches among fried chicken chains in the United States moved from 42.4% to 45.4%, and its estimated monthly branded searches held steady at 20.4M. - Across the 12 months ending September 2026, Dave's Hot Chicken’s share of searches among fried chicken chains in the United States moved from 8.5% to 7.5%, and its estimated monthly branded searches moved from 4.1M to 3.4M. ## Top fried chicken chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Chick-fil-A appeared in all three answers. Dave's Hot Chicken was mentioned in two out of three: in two of the three ChatGPT answers. Chick-fil-A was listed before Dave's Hot Chicken in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Popeyes | 1st | 3 of 3 | 3 of 3 | | Chick-fil-A | 2nd | 3 of 3 | 3 of 3 | | Raising Cane’s | 3rd | 3 of 3 | 3 of 3 | | KFC | 4th | 2 of 3 | 2 of 3 | | Dave's Hot Chicken | 5th | 2 of 3 | 2 of 3 | | Zaxby's | 6th | 2 of 3 | 2 of 3 | | Wingstop | 7th | 2 of 3 | 2 of 3 | | Jollibee | 8th | 2 of 3 | 2 of 3 | | Bojangles | 9th | 1 of 3 | 1 of 3 | | Church's Texas Chicken | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about fried chicken chains - Asked ChatGPT "Which fast food chain has the best fried chicken in the US?": 1. Popeyes, 2. Chick-fil-A, 3. KFC, 4. Jollibee, 5. Raising Cane’s - Asked ChatGPT "What are the best chicken chains in the US?": 1. Chick-fil-A, 2. Popeyes, 3. Raising Cane’s, 4. Dave's Hot Chicken, 5. Wingstop, 6. KFC, 7. Bojangles, 8. Zaxby's, 9. Jollibee - Asked ChatGPT "Where can I get the best chicken tenders from a fast food chain in the US?": 1. Raising Cane’s, 2. Popeyes, 3. Zaxby's, 4. Chick-fil-A, 5. Dave's Hot Chicken, 6. Wingstop Not named in any answer: Church's Texas Chicken. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States fried chicken chains in September 2026? - In September 2026, Chick-fil-A lost share of searches among fried chicken chains in the United States, from 48.1% to 45.4%. - Estimated monthly branded searches for Dave's Hot Chicken in the United States fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026. ## Month by month | Month | Chick-fil-A estimated searches | Chick-fil-A Share of Search | Chick-fil-A rank | Dave's Hot Chicken estimated searches | Dave's Hot Chicken Share of Search | Dave's Hot Chicken rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.4M | 42.4% | 1 | 4.1M | 8.5% | 4 | | Nov 2025 | 20.4M | 41.7% | 1 | 4.1M | 8.4% | 5 | | Dec 2025 | 20.4M | 41.9% | 1 | 4.1M | 8.4% | 4 | | Jan 2026 | 20.4M | 42.4% | 1 | 4.1M | 8.5% | 4 | | Feb 2026 | 20.4M | 44.9% | 1 | 3.4M | 7.4% | 4 | | Mar 2026 | 20.4M | 42.3% | 1 | 5M | 10.4% | 3 | | Apr 2026 | 20.4M | 43.1% | 1 | 4.1M | 8.6% | 4 | | May 2026 | 20.4M | 42.8% | 1 | 4.1M | 8.6% | 4 | | Jun 2026 | 20.4M | 43.4% | 1 | 4.1M | 8.7% | 4 | | Jul 2026 | 24.9M | 48% | 1 | 4.1M | 7.9% | 4 | | Aug 2026 | 24.9M | 48.1% | 1 | 4.1M | 7.9% | 4 | | Sep 2026 | 20.4M | 45.4% | 1 | 3.4M | 7.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Chick-fil-A’s and Dave's Hot Chicken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chick-fil-A**: Measured on the search term “chick-fil-a”. - **Dave's Hot Chicken**: Measured on the search term “dave's hot chicken”. - [Chick-fil-A profile](/demand/us/brands/chick-fil-a) - [Dave's Hot Chicken profile](/demand/us/brands/daves-hot-chicken) - [All fried chicken chains in the United States](/demand/us/categories/us-fried-chicken-chains): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chick-fil-A or Dave's Hot Chicken more popular in search? In September 2026, Chick-fil-A had more branded searches than Dave's Hot Chicken among fried chicken chains in the United States. Chick-fil-A had about 20.4 million branded searches, while Dave's Hot Chicken had 3.4 million. Chick-fil-A made up 45.4% of all fried chicken chain searches we track, and Dave's Hot Chicken accounted for 7.5%. ## Cite this page Brandwave. "Chick-fil-A vs Dave's Hot Chicken: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/chick-fil-a-vs-daves-hot-chicken This page is also available as HTML at https://gobrandwave.com/demand/us/compare/chick-fil-a-vs-daves-hot-chicken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.