--- title: "Chase vs Novo: Which is more popular in the United States?" description: "Is Chase or Novo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business bank accounts set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/chase-bank-vs-novo" publisher: "Brandwave" --- # Chase vs Novo: Which is more popular in the United States? Is Chase or Novo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business bank accounts set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chase and Novo - **Competitive set**: Business bank accounts - **Market**: United States - **Month measured**: Oct 2026 - **Chase Share of Search**: 6.4% - **Novo Share of Search**: 5.6% ## Is Chase or Novo more popular in search? - In October 2026, Chase had more branded searches than Novo among business bank accounts in the United States. Chase had about 8,100 branded searches, while Novo had 7,080. Chase made up 6.4% of all business bank account searches we track, and Novo accounted for 5.6%. - The lead changed hands 7 times in the 12 months ending October 2026: Chase took it in January 2026, Novo took it in February 2026, Chase took it in March 2026, Novo took it in April 2026, Chase took it in May 2026, Novo took it in September 2026, Chase took it in October 2026. - Across the 12 months ending October 2026, Chase’s share of searches among business bank accounts in the United States moved from 7.1% to 6.4%, and its estimated monthly branded searches held steady at 8.1K. - Across the 12 months ending October 2026, Novo’s share of searches among business bank accounts in the United States moved from 7.8% to 5.6%, and its estimated monthly branded searches moved from 9K to 7.1K. ## Top business bank accounts in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Chase was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Novo did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bluevine | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Chase | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Relay | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | American Express | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Mercury | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Wells Fargo | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Found | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Novo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Lili | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bank of America | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | NorthOne | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about business bank accounts - Asked ChatGPT "What's the best business bank account for a small business?": 1. Bluevine, 2. Chase, 3. Relay - Asked ChatGPT "Which business checking account has no monthly fees?": 1. Bluevine, 2. American Express, 3. Relay - Asked ChatGPT "Where should I open a bank account for my LLC?": 1. Bluevine, 2. Chase, 3. Relay - Searched Google, AI Overview "business bank account": 1. Bluevine, 2. Mercury, 3. Wells Fargo, 4. American Express Not named in any answer: Found, Novo, Lili, Bank of America and NorthOne. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States business bank accounts in October 2026? - In October 2026, American Express overtook Bluevine and 2 others to rank 4th among business bank accounts in the United States, with 6.4% of the searches. - In October 2026, Novo lost share of searches among business bank accounts in the United States, from 6.7% to 5.6%. ## How has branded search for Chase and Novo changed in the United States over the last 12 months? | Month | Chase estimated searches | Chase Share of Search | Chase rank | Novo estimated searches | Novo Share of Search | Novo rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 8.1K | 7.1% | 6 | 9K | 7.8% | 5 | | Dec 2025 | 9.9K | 8.3% | 6 | 10.9K | 9.1% | 5 | | Jan 2026 | 12.1K | 8.5% | 5 | 11.5K | 8.1% | 6 | | Feb 2026 | 9.9K | 7.1% | 6 | 14K | 10% | 5 | | Mar 2026 | 12.1K | 7.2% | 5 | 11.5K | 6.9% | 6 | | Apr 2026 | 9.9K | 6% | 6 | 11.5K | 7% | 5 | | May 2026 | 14.8K | 9.2% | 5 | 9.4K | 5.8% | 6 | | Jun 2026 | 18.1K | 11% | 4 | 9.1K | 5.5% | 6 | | Jul 2026 | 18.1K | 11.2% | 3 | 10.5K | 6.5% | 6 | | Aug 2026 | 12.1K | 8.2% | 5 | 9K | 6.1% | 6 | | Sep 2026 | 8.1K | 6.3% | 6 | 8.7K | 6.7% | 5 | | Oct 2026 | 8.1K | 6.4% | 5 | 7.1K | 5.6% | 6 | ## How are Chase’s and Novo’s branded searches counted? Brandwave collects information about searches that people make online using Chase’s and Novo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chase**: Measured on the search term “chase business checking”. - **Novo**: Measured on the search terms “novo bank” and “novo business checking”, summed into one figure. - [Chase profile](/demand/us/brands/chase-bank) - [Novo profile](/demand/us/brands/novo) - [All business bank accounts in the United States](/demand/us/categories/us-business-bank-accounts): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chase or Novo more popular in search? In October 2026, Chase had more branded searches than Novo among business bank accounts in the United States. Chase had about 8,100 branded searches, while Novo had 7,080. Chase made up 6.4% of all business bank account searches we track, and Novo accounted for 5.6%. ## Cite this page Brandwave. "Chase vs Novo: Which is more popular in the United States?". https://gobrandwave.com/demand/us/compare/chase-bank-vs-novo This page is also available as HTML at https://gobrandwave.com/demand/us/compare/chase-bank-vs-novo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.