--- title: "Chase vs Citi: Which is searched more in the United States?" description: "Is Chase or Citi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Banks set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/chase-bank-vs-citibank" publisher: "Brandwave" --- # Chase vs Citi: Which is searched more in the United States? Is Chase or Citi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Banks set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chase and Citi - **Competitive set**: Banks - **Market**: United States - **Month measured**: Sep 2026 - **Chase Share of Search**: 15.7% - **Citi Share of Search**: 5.7% ## Is Chase or Citi more popular in search? - In September 2026, Chase had more branded searches than Citi among banks in the United States. Chase had about 7.5 million branded searches, while Citi had 2.7 million. Chase made up 15.7% of all bank searches we track, and Citi accounted for 5.7%. - Chase was ahead of Citi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chase’s share of searches among banks in the United States moved from 16.1% to 15.7%, and its estimated monthly branded searches moved from 9.1M to 7.5M. - Across the 12 months ending September 2026, Citi’s share of searches among banks in the United States moved from 4.8% to 5.7%, and its estimated monthly branded searches held steady at 2.7M. ## Top banks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chase was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Citi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chase was listed before Citi in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chase | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bank of America | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Capital One | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Ally Bank | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Wells Fargo | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Citi | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | U.S. Bank | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | PNC Bank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Truist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about banks - Asked ChatGPT "Which bank should I use for checking in the US?": 1. Chase, 2. Capital One, 3. Ally Bank, 4. Bank of America, 5. U.S. Bank - Asked ChatGPT "What are the best banks in the US?": 1. Chase, 2. Capital One, 3. Ally Bank - Asked ChatGPT "What's the best big bank in the US for a checking account?": 1. Chase, 2. Bank of America, 3. Wells Fargo, 4. Citi, 5. Capital One - Searched Google, AI Overview "checking account": 1. Bank of America - Searched Google, AI Overview "bank accounts": 1. Chase, 2. Bank of America Not named in any answer: PNC Bank and Truist. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States banks in September 2026? - In September 2026, Chase lost share of searches among banks in the United States, from 17.5% to 15.7%. ## Month by month | Month | Chase estimated searches | Chase Share of Search | Chase rank | Citi estimated searches | Citi Share of Search | Citi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.1M | 16.1% | 4 | 2.7M | 4.8% | 7 | | Nov 2025 | 7.5M | 15.1% | 4 | 2.7M | 5.5% | 7 | | Dec 2025 | 9.1M | 16.2% | 4 | 2.7M | 4.8% | 7 | | Jan 2026 | 7.5M | 15% | 4 | 2.7M | 5.5% | 7 | | Feb 2026 | 7.5M | 15% | 4 | 2.7M | 5.5% | 7 | | Mar 2026 | 9.1M | 16.3% | 4 | 2.7M | 4.9% | 7 | | Apr 2026 | 7.5M | 15% | 4 | 2.7M | 5.5% | 7 | | May 2026 | 9.1M | 17.9% | 4 | 2.7M | 5.4% | 6 | | Jun 2026 | 9.1M | 17.5% | 4 | 2.7M | 5.3% | 7 | | Jul 2026 | 7.5M | 15% | 4 | 2.7M | 5.5% | 6 | | Aug 2026 | 9.1M | 17.5% | 4 | 2.7M | 5.3% | 7 | | Sep 2026 | 7.5M | 15.7% | 4 | 2.7M | 5.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Chase’s and Citi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chase**: Measured on the search term “chase bank”. - **Citi**: Measured on the search terms “citi bank” and “citibank”, summed into one figure. - [Chase profile](/demand/us/brands/chase-bank) - [Citi profile](/demand/us/brands/citibank) - [All banks in the United States](/demand/us/categories/us-banks): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chase or Citi more popular in search? In September 2026, Chase had more branded searches than Citi among banks in the United States. Chase had about 7.5 million branded searches, while Citi had 2.7 million. Chase made up 15.7% of all bank searches we track, and Citi accounted for 5.7%. ## Cite this page Brandwave. "Chase vs Citi: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/chase-bank-vs-citibank This page is also available as HTML at https://gobrandwave.com/demand/us/compare/chase-bank-vs-citibank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.