--- title: "Char-Griller vs Traeger: Which is searched more in the United States?" description: "Is Char-Griller or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grill brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/char-griller-vs-traeger" publisher: "Brandwave" --- # Char-Griller vs Traeger: Which is searched more in the United States? Is Char-Griller or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grill brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Char-Griller and Traeger - **Competitive set**: Grill brands - **Market**: United States - **Month measured**: Sep 2026 - **Char-Griller Share of Search**: 1.7% - **Traeger Share of Search**: 24.2% ## Is Char-Griller or Traeger more popular in search? - In September 2026, Traeger had more branded searches than Char-Griller among grill brands in the United States. Traeger had about 171,000 branded searches, while Char-Griller had 12,100. Traeger made up 24.2% of all grill brand searches we track, and Char-Griller accounted for 1.7%. - Traeger was ahead of Char-Griller in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Char-Griller’s share of searches among grill brands in the United States moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending September 2026, Traeger’s share of searches among grill brands in the United States moved from 22.2% to 24.2%, and its estimated monthly branded searches moved from 151K to 171K. ## Top grill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Traeger was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Char-Griller did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Traeger | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Pit Boss | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Z Grills | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Napoleon | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Recteq | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Kamado Joe | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Blackstone | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Camp Chef | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Big Green Egg | 10th | 1 of 3 | 0 of 1 | 1 of 4 | | Nexgrill | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Char-Broil | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Char-Griller | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Oklahoma Joe's | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Masterbuilt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about grill brands - Asked ChatGPT "Which grill should I buy?": 1. Weber - Asked ChatGPT "What are the best grill brands?": 1. Weber, 2. Napoleon, 3. Traeger, 4. Kamado Joe, 5. Blackstone, 6. Big Green Egg - Asked ChatGPT "What is the best pellet grill?": 1. Weber, 2. Traeger, 3. Recteq, 4. Pit Boss, 5. Camp Chef - Searched Google, AI Overview "pellet grill": 1. Z Grills, 2. Pit Boss, 3. Weber, 4. Traeger Not named in any answer: Nexgrill, Char-Broil, Char-Griller, Oklahoma Joe's and Masterbuilt. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States grill brands in September 2026? - In September 2026, Traeger lost share of searches among grill brands in the United States, from 26.9% to 24.2%. ## Month by month | Month | Char-Griller estimated searches | Char-Griller Share of Search | Char-Griller rank | Traeger estimated searches | Traeger Share of Search | Traeger rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 1.8% | 12 | 151K | 22.2% | 2 | | Nov 2025 | 12.1K | 1.3% | 13 | 270K | 28.7% | 1 | | Dec 2025 | 12.1K | 1.4% | 11 | 220K | 25.3% | 1 | | Jan 2026 | 9.9K | 1.6% | 11 | 135K | 22.4% | 3 | | Feb 2026 | 9.9K | 1.7% | 12 | 135K | 22.4% | 3 | | Mar 2026 | 18.1K | 2% | 12 | 165K | 18% | 3 | | Apr 2026 | 22.2K | 2% | 12 | 201K | 18% | 3 | | May 2026 | 27.1K | 1.8% | 12 | 270K | 17.7% | 3 | | Jun 2026 | 27.1K | 1.9% | 11 | 275K | 19.3% | 3 | | Jul 2026 | 18.1K | 1.6% | 12 | 239K | 21.2% | 3 | | Aug 2026 | 14.8K | 1.7% | 12 | 239K | 26.9% | 1 | | Sep 2026 | 12.1K | 1.7% | 12 | 171K | 24.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Char-Griller’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Char-Griller**: Measured on the search term “char griller”. - **Traeger**: Measured on the search terms “traeger” and “traeger grill”, summed into one figure. - [Char-Griller profile](/demand/us/brands/char-griller) - [Traeger profile](/demand/us/brands/traeger) - [All grill brands in the United States](/demand/us/categories/us-grill-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Char-Griller or Traeger more popular in search? In September 2026, Traeger had more branded searches than Char-Griller among grill brands in the United States. Traeger had about 171,000 branded searches, while Char-Griller had 12,100. Traeger made up 24.2% of all grill brand searches we track, and Char-Griller accounted for 1.7%. ## Cite this page Brandwave. "Char-Griller vs Traeger: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/char-griller-vs-traeger This page is also available as HTML at https://gobrandwave.com/demand/us/compare/char-griller-vs-traeger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.