--- title: "Chanel vs Victoria's Secret: Which is searched more in the United States?" description: "Is Chanel or Victoria's Secret more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/chanel-vs-victorias-secret" publisher: "Brandwave" --- # Chanel vs Victoria's Secret: Which is searched more in the United States? Is Chanel or Victoria's Secret more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chanel and Victoria's Secret - **Competitive set**: Fragrance brands - **Market**: United States - **Month measured**: Sep 2026 - **Chanel Share of Search**: 5.5% - **Victoria's Secret Share of Search**: 6.7% ## Is Chanel or Victoria's Secret more popular in search? - In September 2026, Victoria's Secret had more branded searches than Chanel among fragrance brands in the United States. Victoria's Secret had about 110,000 branded searches, while Chanel had 90,500. Victoria's Secret made up 6.7% of all fragrance brand searches we track, and Chanel accounted for 5.5%. - Victoria's Secret was ahead of Chanel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chanel’s share of searches among fragrance brands in the United States moved from 6.8% to 5.5%, and its estimated monthly branded searches moved from 110K to 90.5K. - Across the 12 months ending September 2026, Victoria's Secret’s share of searches among fragrance brands in the United States moved from 8.3% to 6.7%, and its estimated monthly branded searches moved from 135K to 110K. ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chanel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Victoria's Secret did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chanel | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Yves Saint Laurent | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dior Beauty | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Valentino | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Marc Jacobs | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Maison Francis Kurkdjian | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Tom Ford | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Jo Malone | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Versace | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Le Labo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prada | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Burberry | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | KAYALI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lancôme | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fragrance brands - Asked ChatGPT "Which perfume should I buy?": 1. Yves Saint Laurent, 2. Burberry, 3. Chanel, 4. Maison Francis Kurkdjian - Asked ChatGPT "What are the best perfume brands?": 1. Chanel, 2. Dior Beauty, 3. Yves Saint Laurent, 4. Maison Francis Kurkdjian, 5. Tom Ford, 6. Jo Malone, 7. Versace - Asked ChatGPT "What is the best perfume for women?": 1. Yves Saint Laurent, 2. Valentino, 3. Chanel - Searched Google, AI Overview "perfume": 1. Yves Saint Laurent - Searched Google, AI Overview "perfume for women": 1. Chanel, 2. Marc Jacobs, 3. Yves Saint Laurent Not named in any answer: Le Labo, Victoria's Secret, Prada, KAYALI and Lancôme. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States fragrance brands in September 2026? - In September 2026, Yves Saint Laurent overtook Victoria's Secret to rank 3rd among fragrance brands in the United States, with 8.2% of the searches. - Estimated monthly branded searches for Victoria's Secret in the United States fell 18.5% over 12 measured months, from 135K to 110K in September 2026. - Estimated monthly branded searches for Chanel in the United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Month by month | Month | Chanel estimated searches | Chanel Share of Search | Chanel rank | Victoria's Secret estimated searches | Victoria's Secret Share of Search | Victoria's Secret rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 6.8% | 4 | 135K | 8.3% | 3 | | Nov 2025 | 165K | 6.3% | 6 | 246K | 9.4% | 3 | | Dec 2025 | 301K | 8.2% | 3 | 301K | 8.2% | 4 | | Jan 2026 | 110K | 6.6% | 5 | 135K | 8.1% | 3 | | Feb 2026 | 110K | 6.8% | 5 | 135K | 8.4% | 3 | | Mar 2026 | 90.5K | 5.8% | 5 | 135K | 8.6% | 3 | | Apr 2026 | 90.5K | 6.1% | 5 | 110K | 7.4% | 3 | | May 2026 | 110K | 6.8% | 3 | 110K | 6.8% | 5 | | Jun 2026 | 74K | 5.9% | 6 | 90.5K | 7.2% | 4 | | Jul 2026 | 90.5K | 6.8% | 4 | 110K | 8.2% | 3 | | Aug 2026 | 90.5K | 5.9% | 5 | 110K | 7.1% | 3 | | Sep 2026 | 90.5K | 5.5% | 5 | 110K | 6.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Chanel’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chanel**: Measured on the search term “chanel perfume”. - **Victoria's Secret**: Measured on the search term “victoria secret perfume”. - [Chanel profile](/demand/us/brands/chanel) - [Victoria's Secret profile](/demand/us/brands/victorias-secret) - [All fragrance brands in the United States](/demand/us/categories/us-fragrance-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chanel or Victoria's Secret more popular in search? In September 2026, Victoria's Secret had more branded searches than Chanel among fragrance brands in the United States. Victoria's Secret had about 110,000 branded searches, while Chanel had 90,500. Victoria's Secret made up 6.7% of all fragrance brand searches we track, and Chanel accounted for 5.5%. ## Cite this page Brandwave. "Chanel vs Victoria's Secret: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/chanel-vs-victorias-secret This page is also available as HTML at https://gobrandwave.com/demand/us/compare/chanel-vs-victorias-secret. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.