--- title: "Cetaphil vs Dial: Which is searched more in the United States?" description: "Is Cetaphil or Dial more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/cetaphil-vs-dial-soap" publisher: "Brandwave" --- # Cetaphil vs Dial: Which is searched more in the United States? Is Cetaphil or Dial more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cetaphil and Dial - **Competitive set**: Body wash brands - **Market**: United States - **Month measured**: Sep 2026 - **Cetaphil Share of Search**: 1.4% - **Dial Share of Search**: 1.4% ## Is Cetaphil or Dial more popular in search? - In September 2026, Cetaphil and Dial were level in searches among body wash brands in the United States, with an estimated 6.6K branded searches each, at 1.4% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Cetaphil took it in December 2025, Dial took it in July 2026. - Across the 12 months ending September 2026, Cetaphil’s share of searches among body wash brands in the United States moved from 1.6% to 1.4%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending September 2026, Dial’s share of searches among body wash brands in the United States moved from 2% to 1.4%, and its estimated monthly branded searches moved from 9.9K to 6.6K. ## Top body wash brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Dial did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dove | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Aveeno | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Cetaphil | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Native | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Olay | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Every Man Jack | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dr. Squatch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Old Spice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Method | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dial | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Irish Spring | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about body wash brands - Asked ChatGPT "What's the best body wash for men?": 1. Dove, 2. Cetaphil, 3. Every Man Jack - Asked ChatGPT "Which body wash is best for dry skin?": 1. Aveeno, 2. Dove - Asked ChatGPT "What's a good natural body wash?": named none of the brands we track - Searched Google, AI Overview "body wash": 1. Cetaphil, 2. Native, 3. Dove - Searched Google, AI Overview "best body wash": 1. Dove, 2. Aveeno, 3. Olay, 4. Native Not named in any answer: Dr. Squatch, Old Spice, Method, Dial and Irish Spring. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States body wash brands in September 2026? - In September 2026, Cetaphil rose from 9th to 8th among body wash brands in the United States. - In September 2026, Dial rose from 10th to 9th among body wash brands in the United States. ## Month by month | Month | Cetaphil estimated searches | Cetaphil Share of Search | Cetaphil rank | Dial estimated searches | Dial Share of Search | Dial rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 1.6% | 9 | 9.9K | 2% | 8 | | Nov 2025 | 8.1K | 1.5% | 8 | 8.1K | 1.5% | 9 | | Dec 2025 | 8.1K | 1.4% | 8 | 6.6K | 1.1% | 10 | | Jan 2026 | 8.1K | 1.8% | 8 | 6.6K | 1.4% | 9 | | Feb 2026 | 8.1K | 1.9% | 8 | 6.6K | 1.6% | 9 | | Mar 2026 | 8.1K | 1.9% | 8 | 6.6K | 1.5% | 9 | | Apr 2026 | 8.1K | 1.9% | 8 | 6.6K | 1.6% | 9 | | May 2026 | 6.6K | 1.6% | 8 | 6.6K | 1.6% | 9 | | Jun 2026 | 8.1K | 1.9% | 9 | 6.6K | 1.5% | 10 | | Jul 2026 | 6.6K | 1.7% | 9 | 8.1K | 2% | 8 | | Aug 2026 | 8.1K | 1.7% | 9 | 8.1K | 1.7% | 10 | | Sep 2026 | 6.6K | 1.4% | 8 | 6.6K | 1.4% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Cetaphil’s and Dial’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cetaphil**: Measured on the search term “cetaphil body wash”. - **Dial**: Measured on the search term “dial body wash”. - [Cetaphil profile](/demand/us/brands/cetaphil) - [Dial profile](/demand/us/brands/dial-soap) - [All body wash brands in the United States](/demand/us/categories/us-body-wash-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cetaphil or Dial more popular in search? In September 2026, Cetaphil and Dial were level in searches among body wash brands in the United States, with an estimated 6.6K branded searches each, at 1.4% of the total each. ## Cite this page Brandwave. "Cetaphil vs Dial: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/cetaphil-vs-dial-soap This page is also available as HTML at https://gobrandwave.com/demand/us/compare/cetaphil-vs-dial-soap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.