--- title: "Celestial Seasonings vs Tazo: Which is searched more in the United States?" description: "Is Celestial Seasonings or Tazo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/celestial-seasonings-vs-tazo" publisher: "Brandwave" --- # Celestial Seasonings vs Tazo: Which is searched more in the United States? Is Celestial Seasonings or Tazo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Celestial Seasonings and Tazo - **Competitive set**: Tea brands - **Market**: United States - **Month measured**: Sep 2026 - **Celestial Seasonings Share of Search**: 8.8% - **Tazo Share of Search**: 7.2% ## Is Celestial Seasonings or Tazo more popular in search? - In September 2026, Celestial Seasonings had more branded searches than Tazo among tea brands in the United States. Celestial Seasonings had about 12,100 branded searches, while Tazo had 9,900. Celestial Seasonings made up 8.8% of all tea brand searches we track, and Tazo accounted for 7.2%. - Celestial Seasonings was ahead of Tazo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Celestial Seasonings’ share of searches among tea brands in the United States moved from 9% to 8.8%, and its estimated monthly branded searches moved from 18.1K to 12.1K. - Across the 12 months ending September 2026, Tazo’s share of searches among tea brands in the United States moved from 7.3% to 7.2%, and its estimated monthly branded searches moved from 14.8K to 9.9K. ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Celestial Seasonings was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tazo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Twinings | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Bigelow | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Harney & Sons | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Lipton | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Celestial Seasonings | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Numi | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Yogi | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tazo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "What's the best tea brand?": 1. Harney & Sons, 2. Twinings, 3. Numi, 4. Celestial Seasonings - Asked ChatGPT "Which herbal tea is best for sleep?": named none of the brands we track - Asked ChatGPT "What's the best black tea to buy at the grocery store?": 1. Twinings, 2. Bigelow - Searched Google, AI Overview "tea brands": 1. Lipton, 2. Bigelow, 3. Twinings, 4. Celestial Seasonings, 5. Yogi, 6. Numi, 7. Harney & Sons - Searched Google, AI Overview "best tea": 1. Harney & Sons Not named in any answer: Tazo. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States tea brands in September 2026? - In September 2026, Yogi overtook Celestial Seasonings to rank 4th among tea brands in the United States, with 10.7% of the searches. - In September 2026, Celestial Seasonings lost share of searches among tea brands in the United States, from 9.8% to 8.8%. - In September 2026, Tazo lost share of searches among tea brands in the United States, from 8% to 7.2%. ## Month by month | Month | Celestial Seasonings estimated searches | Celestial Seasonings Share of Search | Celestial Seasonings rank | Tazo estimated searches | Tazo Share of Search | Tazo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 9% | 5 | 14.8K | 7.3% | 6 | | Nov 2025 | 22.2K | 9.8% | 5 | 14.8K | 6.6% | 6 | | Dec 2025 | 22.2K | 8.3% | 6 | 14.8K | 5.5% | 7 | | Jan 2026 | 22.2K | 8.5% | 5 | 18.1K | 6.9% | 7 | | Feb 2026 | 18.1K | 9.3% | 5 | 12.1K | 6.2% | 7 | | Mar 2026 | 14.8K | 8.8% | 5 | 12.1K | 7.2% | 6 | | Apr 2026 | 14.8K | 9.3% | 5 | 9.9K | 6.2% | 6 | | May 2026 | 14.8K | 10.1% | 4 | 12.1K | 8.3% | 6 | | Jun 2026 | 14.8K | 11.6% | 4 | 9.9K | 7.7% | 6 | | Jul 2026 | 14.8K | 11.1% | 4 | 8.1K | 6.1% | 6 | | Aug 2026 | 14.8K | 9.8% | 4 | 12.1K | 8% | 6 | | Sep 2026 | 12.1K | 8.8% | 5 | 9.9K | 7.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Celestial Seasonings’ and Tazo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Celestial Seasonings**: Measured on the search term “celestial seasonings”. - **Tazo**: Measured on the search term “tazo tea”. - [Celestial Seasonings profile](/demand/us/brands/celestial-seasonings) - [Tazo profile](/demand/us/brands/tazo) - [All tea brands in the United States](/demand/us/categories/us-tea-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Celestial Seasonings or Tazo more popular in search? In September 2026, Celestial Seasonings had more branded searches than Tazo among tea brands in the United States. Celestial Seasonings had about 12,100 branded searches, while Tazo had 9,900. Celestial Seasonings made up 8.8% of all tea brand searches we track, and Tazo accounted for 7.2%. ## Cite this page Brandwave. "Celestial Seasonings vs Tazo: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/celestial-seasonings-vs-tazo This page is also available as HTML at https://gobrandwave.com/demand/us/compare/celestial-seasonings-vs-tazo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.