--- title: "Catbird vs Kendra Scott: Which is searched more in the United States?" description: "Is Catbird or Kendra Scott more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewelry brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/catbird-vs-kendra-scott" publisher: "Brandwave" --- # Catbird vs Kendra Scott: Which is searched more in the United States? Is Catbird or Kendra Scott more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewelry brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Catbird and Kendra Scott - **Competitive set**: Jewelry brands - **Market**: United States - **Month measured**: Sep 2026 - **Catbird Share of Search**: 0.45% - **Kendra Scott Share of Search**: 24.9% ## Is Catbird or Kendra Scott more popular in search? - In September 2026, Kendra Scott had more branded searches than Catbird among jewelry brands in the United States. Kendra Scott had about 823,000 branded searches, while Catbird had 14,800. Kendra Scott made up 24.9% of all jewelry brand searches we track, and Catbird accounted for 0.45%. - Kendra Scott was ahead of Catbird in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Catbird’s share of searches among jewelry brands in the United States moved from 0.47% to 0.45%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, Kendra Scott’s share of searches among jewelry brands in the United States moved from 32% to 24.9%, and its estimated monthly branded searches moved from 1.2M to 823K. ## Top jewelry brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Catbird appeared in all three answers. Kendra Scott did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Mejuri | 1st | 3 of 3 | 3 of 3 | | Quince | 2nd | 2 of 3 | 2 of 3 | | Catbird | 3rd | 3 of 3 | 3 of 3 | | Cartier | 4th | 2 of 3 | 2 of 3 | | Tiffany & Co. | 5th | 1 of 3 | 1 of 3 | | David Yurman | 6th | 2 of 3 | 2 of 3 | | Swarovski | 7th | 1 of 3 | 1 of 3 | | Monica Vinader | 8th | 1 of 3 | 1 of 3 | | Gorjana | 9th | 1 of 3 | 1 of 3 | | Ana Luisa | 10th | 1 of 3 | 1 of 3 | | Pandora | 11th | 2 of 3 | 2 of 3 | | Kendra Scott | Not ranked | 0 of 3 | 0 of 3 | | James Avery | Not ranked | 0 of 3 | 0 of 3 | | Evry Jewels | Not ranked | 0 of 3 | 0 of 3 | | Alex and Ani | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about jewelry brands - Asked ChatGPT "Which jewelry brands are worth buying?": 1. Mejuri, 2. Catbird, 3. Quince, 4. Monica Vinader, 5. David Yurman, 6. Cartier, 7. Pandora - Asked ChatGPT "What are the best jewelry brands?": 1. Cartier, 2. Tiffany & Co., 3. Mejuri, 4. Swarovski, 5. Gorjana, 6. Ana Luisa, 7. David Yurman, 8. Catbird, 9. Pandora - Asked ChatGPT "What are the best gold jewelry brands that won’t tarnish?": 1. Quince, 2. Mejuri, 3. Catbird Not named in any answer: Kendra Scott, James Avery, Evry Jewels and Alex and Ani. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States jewelry brands in September 2026? - In September 2026, Kendra Scott gained share of searches among jewelry brands in the United States, from 23.6% to 24.9%. - Estimated monthly branded searches for Catbird in the United States fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Month by month | Month | Catbird estimated searches | Catbird Share of Search | Catbird rank | Kendra Scott estimated searches | Kendra Scott Share of Search | Kendra Scott rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 0.47% | 14 | 1.2M | 32% | 1 | | Nov 2025 | 33.1K | 0.43% | 13 | 2.2M | 29.4% | 1 | | Dec 2025 | 40.5K | 0.51% | 13 | 1.8M | 23% | 2 | | Jan 2026 | 22.2K | 0.52% | 13 | 1M | 23.5% | 2 | | Feb 2026 | 18.1K | 0.47% | 13 | 823K | 21.4% | 2 | | Mar 2026 | 18.1K | 0.55% | 13 | 823K | 25% | 1 | | Apr 2026 | 22.2K | 0.6% | 13 | 823K | 22.1% | 2 | | May 2026 | 22.2K | 0.5% | 13 | 1M | 22.5% | 2 | | Jun 2026 | 18.1K | 0.55% | 14 | 673K | 20.5% | 2 | | Jul 2026 | 22.2K | 0.59% | 12 | 823K | 21.7% | 2 | | Aug 2026 | 18.1K | 0.52% | 13 | 823K | 23.6% | 1 | | Sep 2026 | 14.8K | 0.45% | 13 | 823K | 24.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Catbird’s and Kendra Scott’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Catbird**: Measured on the search term “catbird jewelry”. - **Kendra Scott**: Measured on the search term “kendra scott”. - [Catbird profile](/demand/us/brands/catbird) - [Kendra Scott profile](/demand/us/brands/kendra-scott) - [All jewelry brands in the United States](/demand/us/categories/us-jewelry-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Catbird or Kendra Scott more popular in search? In September 2026, Kendra Scott had more branded searches than Catbird among jewelry brands in the United States. Kendra Scott had about 823,000 branded searches, while Catbird had 14,800. Kendra Scott made up 24.9% of all jewelry brand searches we track, and Catbird accounted for 0.45%. ## Cite this page Brandwave. "Catbird vs Kendra Scott: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/catbird-vs-kendra-scott This page is also available as HTML at https://gobrandwave.com/demand/us/compare/catbird-vs-kendra-scott. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.