---
title: "Casper vs Purple: Which is searched more in United States?"
description: "Which is more popular in search, Casper or Purple? Compare estimated monthly branded-search demand and Share of Search inside the Mattress brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/casper-vs-purple-mattress"
publisher: "Brandwave"
---

# Casper vs Purple: Which is searched more in United States?

Which is more popular in search, Casper or Purple? Compare estimated monthly branded-search demand and Share of Search inside the Mattress brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Casper and Purple
- **Competitive set**: Mattress brands
- **Market**: United States
- **Month measured**: Sep 2026
- **Casper Share of Search**: 8.3%
- **Purple Share of Search**: 30.8%

## Which is more popular in search, Casper or Purple?

- In September 2026, Purple had more branded searches than Casper among mattress brands in United States. Purple was estimated to have 263K branded searches compared to Casper’s 71K, and held a 30.8% Share of Search versus Casper’s 8.3%.
- Purple was ahead of Casper in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Casper’s estimated Share of Search among mattress brands in United States moved from 8.9% to 8.3%, and its estimated monthly branded searches moved from 72.3K to 71K.
- Across the 12 months ending September 2026, Purple’s estimated Share of Search among mattress brands in United States moved from 32.6% to 30.8%, and its estimated monthly branded searches moved from 264K to 263K.

## How did search popularity change for United States mattress brands in September 2026?

Neither Casper nor Purple moved beyond provider rounding among mattress brands in Sep 2026.

## Month by month

| Month | Casper estimated searches | Casper Share of Search | Casper rank | Purple estimated searches | Purple Share of Search | Purple rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 72.3K | 8.9% | 4 | 264K | 32.6% | 1 |
| Nov 2025 | 89K | 8.1% | 4 | 324K | 29.5% | 2 |
| Dec 2025 | 73K | 9.3% | 4 | 265K | 33.8% | 1 |
| Jan 2026 | 86.8K | 9.7% | 4 | 265K | 29.6% | 1 |
| Feb 2026 | 71.6K | 6.7% | 4 | 320K | 29.9% | 2 |
| Mar 2026 | 69.5K | 7.3% | 4 | 321K | 33.7% | 1 |
| Apr 2026 | 69.8K | 7.8% | 4 | 262K | 29.3% | 2 |
| May 2026 | 85.5K | 7.4% | 4 | 321K | 28% | 2 |
| Jun 2026 | 83.3K | 9.2% | 4 | 262K | 28.8% | 2 |
| Jul 2026 | 84.5K | 8.9% | 4 | 262K | 27.6% | 2 |
| Aug 2026 | 84.7K | 8.1% | 4 | 321K | 30.7% | 1 |
| Sep 2026 | 71K | 8.3% | 4 | 263K | 30.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Casper’s and Purple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Casper**: Measured on the search terms “bed casper”, “casper dream”, “casper dream max”, “casper mattress”, “casper one”, “casper snow” and “casper snow max”, summed into one figure.
- **Purple**: Measured on the search terms “bed purple”, “mattress purple”, “purple harmony”, “purple rejuvenate”, “purple restore”, “purple restore plus” and “purple restore premier”, summed into one figure.

- [Casper profile](/demand/us/brands/casper)
- [Purple profile](/demand/us/brands/purple-mattress)
- [All mattress brands in United States](/demand/us/categories/us-mattress-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Casper or Purple?

In September 2026, Purple had more branded searches than Casper among mattress brands in United States. Purple was estimated to have 263K branded searches compared to Casper’s 71K, and held a 30.8% Share of Search versus Casper’s 8.3%.

## Cite this page

Brandwave. "Casper vs Purple: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/casper-vs-purple-mattress

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/casper-vs-purple-mattress. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.