---
title: "Cars.com vs Carvana: Which is searched more in United States?"
description: "Which is more popular in search, Cars.com or Carvana? Compare estimated monthly branded-search demand and Share of Search inside the Car marketplaces set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/cars-com-vs-carvana"
publisher: "Brandwave"
---

# Cars.com vs Carvana: Which is searched more in United States?

Which is more popular in search, Cars.com or Carvana? Compare estimated monthly branded-search demand and Share of Search inside the Car marketplaces set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cars.com and Carvana
- **Competitive set**: Car marketplaces
- **Market**: United States
- **Month measured**: Sep 2026
- **Cars.com Share of Search**: 2.9%
- **Carvana Share of Search**: 32.3%

## Which is more popular in search, Cars.com or Carvana?

- In September 2026, Carvana had more branded searches than Cars.com among car marketplaces in United States. Carvana was estimated to have 4.1M branded searches compared to Cars.com’s 368K, and held a 32.3% Share of Search versus Cars.com’s 2.9%.
- Carvana was ahead of Cars.com in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cars.com’s estimated Share of Search among car marketplaces in United States moved from 3.1% to 2.9%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Carvana’s estimated Share of Search among car marketplaces in United States moved from 28.1% to 32.3%, and its estimated monthly branded searches moved from 3.4M to 4.1M.

## How did search popularity change for United States car marketplaces in September 2026?

- In September 2026, Carvana overtook CarMax to become the leader among car marketplaces in United States, with 32.3% estimated Share of Search.

## Month by month

| Month | Cars.com estimated searches | Cars.com Share of Search | Cars.com rank | Carvana estimated searches | Carvana Share of Search | Carvana rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 3.1% | 5 | 3.4M | 28.1% | 3 |
| Nov 2025 | 368K | 3.3% | 5 | 2.7M | 24.2% | 3 |
| Dec 2025 | 368K | 3.1% | 5 | 3.4M | 28.1% | 3 |
| Jan 2026 | 368K | 2.9% | 5 | 3.4M | 26.5% | 3 |
| Feb 2026 | 368K | 3.1% | 5 | 3.4M | 28.1% | 3 |
| Mar 2026 | 450K | 3.1% | 5 | 4.1M | 28.1% | 3 |
| Apr 2026 | 450K | 3.3% | 5 | 4.1M | 30.3% | 2 |
| May 2026 | 450K | 3.3% | 5 | 4.1M | 30.3% | 2 |
| Jun 2026 | 368K | 2.9% | 5 | 3.4M | 26.5% | 3 |
| Jul 2026 | 368K | 2.7% | 5 | 4.1M | 30.5% | 2 |
| Aug 2026 | 450K | 3.3% | 5 | 4.1M | 30.3% | 2 |
| Sep 2026 | 368K | 2.9% | 5 | 4.1M | 32.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Cars.com’s and Carvana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cars.com**: Measured on the search term “cars.com”.
- **Carvana**: Measured on the search term “carvana”.

- [Cars.com profile](/demand/us/brands/cars-com)
- [Carvana profile](/demand/us/brands/carvana)
- [All car marketplaces in United States](/demand/us/categories/us-car-marketplaces): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cars.com or Carvana?

In September 2026, Carvana had more branded searches than Cars.com among car marketplaces in United States. Carvana was estimated to have 4.1M branded searches compared to Cars.com’s 368K, and held a 32.3% Share of Search versus Cars.com’s 2.9%.

## Cite this page

Brandwave. "Cars.com vs Carvana: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/cars-com-vs-carvana

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/cars-com-vs-carvana. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.