---
title: "Caribou Coffee vs Tim Hortons: Which is searched more in the United States?"
description: "Is Caribou Coffee or Tim Hortons more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/caribou-coffee-vs-tim-hortons"
publisher: "Brandwave"
---

# Caribou Coffee vs Tim Hortons: Which is searched more in the United States?

Is Caribou Coffee or Tim Hortons more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Caribou Coffee and Tim Hortons
- **Competitive set**: Coffee chains
- **Market**: United States
- **Month measured**: Sep 2026
- **Caribou Coffee Share of Search**: 1.9%
- **Tim Hortons Share of Search**: 3.5%

## Is Caribou Coffee or Tim Hortons more popular in search?

- In September 2026, Tim Hortons had more branded searches than Caribou Coffee among coffee chains in the United States. Tim Hortons had about 1 million branded searches, while Caribou Coffee had 550,000. Tim Hortons made up 3.5% of all coffee chain searches we track, and Caribou Coffee accounted for 1.9%.
- Tim Hortons was ahead of Caribou Coffee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Caribou Coffee’s share of searches among coffee chains in the United States moved from 1.2% to 1.9%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Tim Hortons’ share of searches among coffee chains in the United States moved from 2.1% to 3.5%, and its estimated monthly branded searches held steady at 1M.

## Top coffee chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Caribou Coffee was mentioned in one out of three: in one of the three ChatGPT answers. Tim Hortons did not appear in any of the three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Starbucks | 1st | 3 of 3 | 3 of 3 |
| Dunkin' | 2nd | 3 of 3 | 3 of 3 |
| Peet's Coffee | 3rd | 3 of 3 | 3 of 3 |
| Dutch Bros | 4th | 3 of 3 | 3 of 3 |
| Caribou Coffee | 5th | 1 of 3 | 1 of 3 |
| Tim Hortons | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about coffee chains

- Asked ChatGPT "Which coffee chain is best in the US?": 1. Starbucks, 2. Dunkin', 3. Peet's Coffee, 4. Dutch Bros
- Asked ChatGPT "What are the best coffee chains in the US?": 1. Starbucks, 2. Peet's Coffee, 3. Dunkin', 4. Dutch Bros, 5. Caribou Coffee
- Asked ChatGPT "What's the best US coffee chain for iced coffee?": 1. Dunkin', 2. Starbucks, 3. Dutch Bros, 4. Peet's Coffee

Not named in any answer: Tim Hortons.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## How did search popularity change for United States coffee chains in September 2026?

Neither Caribou Coffee nor Tim Hortons moved beyond provider rounding among coffee chains in Sep 2026.

## Month by month

| Month | Caribou Coffee estimated searches | Caribou Coffee Share of Search | Caribou Coffee rank | Tim Hortons estimated searches | Tim Hortons Share of Search | Tim Hortons rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 1.2% | 5 | 1M | 2.1% | 4 |
| Nov 2025 | 550K | 1.1% | 5 | 1M | 2.1% | 4 |
| Dec 2025 | 550K | 1.2% | 5 | 1M | 2.1% | 4 |
| Jan 2026 | 450K | 1.3% | 6 | 1M | 2.8% | 4 |
| Feb 2026 | 368K | 1.3% | 6 | 823K | 3% | 4 |
| Mar 2026 | 450K | 1.5% | 5 | 1M | 3.4% | 4 |
| Apr 2026 | 450K | 1.7% | 5 | 1M | 3.8% | 4 |
| May 2026 | 550K | 2% | 5 | 1M | 3.6% | 4 |
| Jun 2026 | 550K | 2% | 5 | 1M | 3.6% | 4 |
| Jul 2026 | 550K | 2% | 5 | 1M | 3.6% | 4 |
| Aug 2026 | 550K | 1.8% | 5 | 1.2M | 3.9% | 4 |
| Sep 2026 | 550K | 1.9% | 5 | 1M | 3.5% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Caribou Coffee’s and Tim Hortons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Caribou Coffee**: Measured on the search term “caribou coffee”.
- **Tim Hortons**: Measured on the search term “tim hortons”.

- [Caribou Coffee profile](/demand/us/brands/caribou-coffee)
- [Tim Hortons profile](/demand/us/brands/tim-hortons)
- [All coffee chains in the United States](/demand/us/categories/us-coffee-chains): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Caribou Coffee or Tim Hortons more popular in search?

In September 2026, Tim Hortons had more branded searches than Caribou Coffee among coffee chains in the United States. Tim Hortons had about 1 million branded searches, while Caribou Coffee had 550,000. Tim Hortons made up 3.5% of all coffee chain searches we track, and Caribou Coffee accounted for 1.9%.

## Cite this page

Brandwave. "Caribou Coffee vs Tim Hortons: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/caribou-coffee-vs-tim-hortons

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/caribou-coffee-vs-tim-hortons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
