--- title: "Caribou Coffee vs Peet's Coffee: Which is searched more in the United States?" description: "Is Caribou Coffee or Peet's Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/caribou-coffee-vs-peets-coffee" publisher: "Brandwave" --- # Caribou Coffee vs Peet's Coffee: Which is searched more in the United States? Is Caribou Coffee or Peet's Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Caribou Coffee and Peet's Coffee - **Competitive set**: Coffee chains - **Market**: United States - **Month measured**: Sep 2026 - **Caribou Coffee Share of Search**: 1.9% - **Peet's Coffee Share of Search**: 1.6% ## Is Caribou Coffee or Peet's Coffee more popular in search? - In September 2026, Caribou Coffee had more branded searches than Peet's Coffee among coffee chains in the United States. Caribou Coffee had about 550,000 branded searches, while Peet's Coffee had 450,000. Caribou Coffee made up 1.9% of all coffee chain searches we track, and Peet's Coffee accounted for 1.6%. - The lead changed hands once in the 12 months ending September 2026: Caribou Coffee took it in June 2026. - Across the 12 months ending September 2026, Caribou Coffee’s share of searches among coffee chains in the United States moved from 1.2% to 1.9%, and its estimated monthly branded searches held steady at 550K. - Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee chains in the United States moved from 1.2% to 1.6%, and its estimated monthly branded searches moved from 550K to 450K. ## Top coffee chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Peet's Coffee appeared in all three answers. Caribou Coffee was mentioned in one out of three: in one of the three ChatGPT answers. Peet's Coffee was listed before Caribou Coffee in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Starbucks | 1st | 3 of 3 | 3 of 3 | | Dunkin' | 2nd | 3 of 3 | 3 of 3 | | Peet's Coffee | 3rd | 3 of 3 | 3 of 3 | | Dutch Bros | 4th | 3 of 3 | 3 of 3 | | Caribou Coffee | 5th | 1 of 3 | 1 of 3 | | Tim Hortons | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about coffee chains - Asked ChatGPT "Which coffee chain is best in the US?": 1. Starbucks, 2. Dunkin', 3. Peet's Coffee, 4. Dutch Bros - Asked ChatGPT "What are the best coffee chains in the US?": 1. Starbucks, 2. Peet's Coffee, 3. Dunkin', 4. Dutch Bros, 5. Caribou Coffee - Asked ChatGPT "What's the best US coffee chain for iced coffee?": 1. Dunkin', 2. Starbucks, 3. Dutch Bros, 4. Peet's Coffee Not named in any answer: Tim Hortons. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States coffee chains in September 2026? - Estimated monthly branded searches for Peet's Coffee in the United States fell 18.2% over 12 measured months, from 550K to 450K in September 2026. ## Month by month | Month | Caribou Coffee estimated searches | Caribou Coffee Share of Search | Caribou Coffee rank | Peet's Coffee estimated searches | Peet's Coffee Share of Search | Peet's Coffee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 1.2% | 5 | 550K | 1.2% | 6 | | Nov 2025 | 550K | 1.1% | 5 | 550K | 1.1% | 6 | | Dec 2025 | 550K | 1.2% | 5 | 550K | 1.2% | 6 | | Jan 2026 | 450K | 1.3% | 6 | 550K | 1.6% | 5 | | Feb 2026 | 368K | 1.3% | 6 | 450K | 1.6% | 5 | | Mar 2026 | 450K | 1.5% | 5 | 450K | 1.5% | 6 | | Apr 2026 | 450K | 1.7% | 5 | 450K | 1.7% | 6 | | May 2026 | 550K | 2% | 5 | 550K | 2% | 6 | | Jun 2026 | 550K | 2% | 5 | 450K | 1.6% | 6 | | Jul 2026 | 550K | 2% | 5 | 450K | 1.6% | 6 | | Aug 2026 | 550K | 1.8% | 5 | 550K | 1.8% | 6 | | Sep 2026 | 550K | 1.9% | 5 | 450K | 1.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Caribou Coffee’s and Peet's Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Caribou Coffee**: Measured on the search term “caribou coffee”. - **Peet's Coffee**: Measured on the search term “peets coffee”. - [Caribou Coffee profile](/demand/us/brands/caribou-coffee) - [Peet's Coffee profile](/demand/us/brands/peets-coffee) - [All coffee chains in the United States](/demand/us/categories/us-coffee-chains): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Caribou Coffee or Peet's Coffee more popular in search? In September 2026, Caribou Coffee had more branded searches than Peet's Coffee among coffee chains in the United States. Caribou Coffee had about 550,000 branded searches, while Peet's Coffee had 450,000. Caribou Coffee made up 1.9% of all coffee chain searches we track, and Peet's Coffee accounted for 1.6%. ## Cite this page Brandwave. "Caribou Coffee vs Peet's Coffee: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/caribou-coffee-vs-peets-coffee This page is also available as HTML at https://gobrandwave.com/demand/us/compare/caribou-coffee-vs-peets-coffee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.