--- title: "Caribou vs iLending: Which is more popular in the United States?" description: "Is Caribou or iLending more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auto refinance companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/caribou-auto-vs-ilending" publisher: "Brandwave" --- # Caribou vs iLending: Which is more popular in the United States? Is Caribou or iLending more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auto refinance companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Caribou and iLending - **Competitive set**: Auto refinance companies - **Market**: United States - **Month measured**: Oct 2026 - **Caribou Share of Search**: 19.9% - **iLending Share of Search**: 7.3% ## Is Caribou or iLending more popular in search? - In October 2026, Caribou had more branded searches than iLending among auto refinance companies in the United States. Caribou had about 6,600 branded searches, while iLending had 2,400. Caribou made up 19.9% of all auto refinance company searches we track, and iLending accounted for 7.3%. - Caribou was ahead of iLending in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Caribou’s share of searches among auto refinance companies in the United States moved from 13.2% to 19.9%, and its estimated monthly branded searches moved from 3.6K to 6.6K. - Across the 12 months ending October 2026, iLending’s share of searches among auto refinance companies in the United States moved from 8.8% to 7.3%, and its estimated monthly branded searches held steady at 2.4K. ## Top auto refinance companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Caribou was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. iLending did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PenFed Credit Union | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Caribou | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Navy Federal Credit Union | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | myAutoloan | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Autopay | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Gravity Lending | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | RateGenius | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | iLending | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about auto refinance companies - Asked ChatGPT "Where's the best place to refinance my car loan?": 1. PenFed Credit Union, 2. Caribou, 3. myAutoloan - Asked ChatGPT "Which companies offer the lowest auto refinance rates?": 1. Navy Federal Credit Union, 2. PenFed Credit Union, 3. Gravity Lending, 4. myAutoloan, 5. Caribou - Asked ChatGPT "Is it worth refinancing my car, and who should I use?": 1. PenFed Credit Union, 2. Caribou, 3. myAutoloan - Searched Google, AI Overview "auto refinance": 1. PenFed Credit Union - Searched Google, AI Overview "best auto refinance": 1. Autopay, 2. PenFed Credit Union, 3. Navy Federal Credit Union, 4. Gravity Lending Not named in any answer: RateGenius and iLending. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States auto refinance companies in October 2026? - In October 2026, Caribou overtook Gravity Lending to rank 2nd among auto refinance companies in the United States, with 19.9% of the searches. - In October 2026, iLending lost share of searches among auto refinance companies in the United States, from 8.7% to 7.3%. ## How has branded search for Caribou and iLending changed in the United States over the last 12 months? | Month | Caribou estimated searches | Caribou Share of Search | Caribou rank | iLending estimated searches | iLending Share of Search | iLending rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 3.6K | 13.2% | 4 | 2.4K | 8.8% | 6 | | Dec 2025 | 5.4K | 16.6% | 2 | 2.9K | 8.9% | 5 | | Jan 2026 | 4.4K | 11.5% | 4 | 3.6K | 9.4% | 6 | | Feb 2026 | 3.6K | 10.2% | 4 | 2.9K | 8.2% | 6 | | Mar 2026 | 5.4K | 12.9% | 4 | 3.6K | 8.6% | 5 | | Apr 2026 | 5.4K | 12.1% | 4 | 3.6K | 8.1% | 6 | | May 2026 | 4.4K | 9.6% | 5 | 3.6K | 7.8% | 6 | | Jun 2026 | 4.4K | 12.5% | 3 | 2.9K | 8.2% | 6 | | Jul 2026 | 3.6K | 10% | 5 | 2.9K | 8.1% | 6 | | Aug 2026 | 4.4K | 14.1% | 4 | 2.9K | 9.3% | 6 | | Sep 2026 | 5.4K | 16.2% | 3 | 2.9K | 8.7% | 6 | | Oct 2026 | 6.6K | 19.9% | 2 | 2.4K | 7.3% | 6 | ## How are Caribou’s and iLending’s branded searches counted? Brandwave collects information about searches that people make online using Caribou’s and iLending’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Caribou**: Measured on the search term “caribou auto refinance”. - **iLending**: Measured on the search term “ilending”. - [Caribou profile](/demand/us/brands/caribou-auto) - [iLending profile](/demand/us/brands/ilending) - [All auto refinance companies in the United States](/demand/us/categories/us-auto-refinance-companies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Caribou or iLending more popular in search? In October 2026, Caribou had more branded searches than iLending among auto refinance companies in the United States. Caribou had about 6,600 branded searches, while iLending had 2,400. Caribou made up 19.9% of all auto refinance company searches we track, and iLending accounted for 7.3%. ## Cite this page Brandwave. "Caribou vs iLending: Which is more popular in the United States?". https://gobrandwave.com/demand/us/compare/caribou-auto-vs-ilending This page is also available as HTML at https://gobrandwave.com/demand/us/compare/caribou-auto-vs-ilending. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.