--- title: "Capri Blue vs P.F. Candle Co.: Which is searched more in the United States?" description: "Is Capri Blue or P.F. Candle Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/capri-blue-vs-pf-candle-co" publisher: "Brandwave" --- # Capri Blue vs P.F. Candle Co.: Which is searched more in the United States? Is Capri Blue or P.F. Candle Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Capri Blue and P.F. Candle Co. - **Competitive set**: Candle brands - **Market**: United States - **Month measured**: Sep 2026 - **Capri Blue Share of Search**: 0.75% - **P.F. Candle Co. Share of Search**: 2.1% ## Is Capri Blue or P.F. Candle Co. more popular in search? - In September 2026, P.F. Candle Co. had more branded searches than Capri Blue among candle brands in the United States. P.F. Candle Co. had about 12,100 branded searches, while Capri Blue had 4,400. P.F. Candle Co. made up 2.1% of all candle brand searches we track, and Capri Blue accounted for 0.75%. - The lead changed hands 2 times in the 12 months ending September 2026: Capri Blue took it in December 2025, P.F. Candle Co. took it in January 2026. - Across the 12 months ending September 2026, Capri Blue’s share of searches among candle brands in the United States moved from 1.2% to 0.75%, and its estimated monthly branded searches moved from 8.1K to 4.4K. - Across the 12 months ending September 2026, P.F. Candle Co.’s share of searches among candle brands in the United States moved from 1.7% to 2.1%, and its estimated monthly branded searches held steady at 12.1K. ## Top candle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, P.F. Candle Co. was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Capri Blue was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. P.F. Candle Co. was listed before Capri Blue in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Diptyque | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Voluspa | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Le Labo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Yankee Candle | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Nest New York | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bath & Body Works | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | P.F. Candle Co. | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Trudon | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Capri Blue | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Jo Malone | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Boy Smells | 11th | 1 of 3 | 1 of 2 | 2 of 5 | | Goose Creek | 12th | 0 of 3 | 2 of 2 | 2 of 5 | | Otherland | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Byredo | 14th | 1 of 3 | 0 of 2 | 1 of 5 | | Paddywax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Brooklyn Candle Studio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Apotheke | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Homesick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about candle brands - Asked ChatGPT "Which candle brand should I buy?": 1. Voluspa, 2. Diptyque, 3. Yankee Candle, 4. P.F. Candle Co., 5. Bath & Body Works - Asked ChatGPT "What are the best candle brands?": 1. Diptyque, 2. Jo Malone, 3. Voluspa, 4. Le Labo, 5. Nest New York, 6. Yankee Candle, 7. P.F. Candle Co., 8. Otherland, 9. Trudon, 10. Boy Smells, 11. Byredo - Asked ChatGPT "What are the best smelling candles?": 1. Capri Blue, 2. Diptyque, 3. Nest New York, 4. Voluspa, 5. Le Labo, 6. Yankee Candle, 7. Bath & Body Works - Searched Google, AI Overview "candles": 1. Bath & Body Works, 2. Goose Creek - Searched Google, AI Overview "best candles": 1. Diptyque, 2. Trudon, 3. Le Labo, 4. Boy Smells, 5. Voluspa, 6. P.F. Candle Co., 7. Goose Creek Not named in any answer: Paddywax, Brooklyn Candle Studio, Apotheke and Homesick. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States candle brands in September 2026? - Capri Blue’s share of searches among candle brands in the United States has lost ground for 3 months in a row, from 1.9% to 0.75% in September 2026. - In September 2026, P.F. Candle Co. rose from 9th to 8th among candle brands in the United States. ## Month by month | Month | Capri Blue estimated searches | Capri Blue Share of Search | Capri Blue rank | P.F. Candle Co. estimated searches | P.F. Candle Co. Share of Search | P.F. Candle Co. rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 1.2% | 10 | 12.1K | 1.7% | 8 | | Nov 2025 | 14.8K | 1.4% | 9 | 18.1K | 1.7% | 8 | | Dec 2025 | 22.2K | 1.6% | 9 | 18.1K | 1.3% | 11 | | Jan 2026 | 8.1K | 1.3% | 11 | 9.9K | 1.6% | 9 | | Feb 2026 | 4.4K | 0.91% | 14 | 8.1K | 1.7% | 9 | | Mar 2026 | 4.4K | 0.99% | 15 | 9.9K | 2.2% | 9 | | Apr 2026 | 3.6K | 0.83% | 14 | 8.1K | 1.9% | 10 | | May 2026 | 5.4K | 1.2% | 14 | 9.9K | 2.2% | 9 | | Jun 2026 | 8.1K | 1.9% | 9 | 8.1K | 1.9% | 11 | | Jul 2026 | 8.1K | 1.8% | 9 | 9.9K | 2.1% | 8 | | Aug 2026 | 6.6K | 1.1% | 11 | 9.9K | 1.7% | 9 | | Sep 2026 | 4.4K | 0.75% | 14 | 12.1K | 2.1% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Capri Blue’s and P.F. Candle Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Capri Blue**: Measured on the search term “capri blue candle”. - **P.F. Candle Co.**: Measured on the search term “pf candle co”. - [Capri Blue profile](/demand/us/brands/capri-blue) - [P.F. Candle Co. profile](/demand/us/brands/pf-candle-co) - [All candle brands in the United States](/demand/us/categories/us-candle-brands): The set both shares are measured inside, 18 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Capri Blue or P.F. Candle Co. more popular in search? In September 2026, P.F. Candle Co. had more branded searches than Capri Blue among candle brands in the United States. P.F. Candle Co. had about 12,100 branded searches, while Capri Blue had 4,400. P.F. Candle Co. made up 2.1% of all candle brand searches we track, and Capri Blue accounted for 0.75%. ## Cite this page Brandwave. "Capri Blue vs P.F. Candle Co.: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/capri-blue-vs-pf-candle-co This page is also available as HTML at https://gobrandwave.com/demand/us/compare/capri-blue-vs-pf-candle-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.