---
title: "Canva vs Paperless Post: Which is searched more in the United States?"
description: "Is Canva or Paperless Post more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wedding invitation companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/canva-vs-paperless-post"
publisher: "Brandwave"
---

# Canva vs Paperless Post: Which is searched more in the United States?

Is Canva or Paperless Post more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wedding invitation companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Canva and Paperless Post
- **Competitive set**: Wedding invitation companies
- **Market**: United States
- **Month measured**: Sep 2026
- **Canva Share of Search**: 12.3%
- **Paperless Post Share of Search**: 1.1%

## Is Canva or Paperless Post more popular in search?

- In September 2026, Canva had more branded searches than Paperless Post among wedding invitation companies in the United States. Canva had about 4,400 branded searches, while Paperless Post had 390. Canva made up 12.3% of all wedding invitation company searches we track, and Paperless Post accounted for 1.1%.
- Canva was ahead of Paperless Post in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Canva’s share of searches among wedding invitation companies in the United States moved from 18.3% to 12.3%, and its estimated monthly branded searches moved from 9.9K to 4.4K.
- Across the 12 months ending September 2026, Paperless Post’s share of searches among wedding invitation companies in the United States moved from 3.5% to 1.1%, and its estimated monthly branded searches moved from 1.9K to 390.

## Top wedding invitation companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canva and Paperless Post were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Paperless Post was listed before Canva in three out of four answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Minted | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Paperless Post | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Basic Invite | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Zazzle | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Canva | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Greenvelope | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Zola | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Vistaprint | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Shutterfly | 9th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about wedding invitation companies

- Asked ChatGPT "Where's the best place to order wedding invitations online?": 1. Minted, 2. Zola, 3. Shutterfly, 4. Paperless Post, 5. Canva
- Asked ChatGPT "Which company has the best affordable wedding invitations?": 1. Zazzle, 2. Minted, 3. Vistaprint, 4. Basic Invite, 5. Canva, 6. Zola
- Asked ChatGPT "Should I send digital wedding invitations, and which service is best?": 1. Greenvelope, 2. Paperless Post
- Searched Google, AI Overview "wedding invitations": 1. Basic Invite, 2. Minted
- Searched Google, AI Overview "digital wedding invitations": 1. Paperless Post, 2. Canva, 3. Zazzle

Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026.

## How did search popularity change for United States wedding invitation companies in September 2026?

- In September 2026, Canva lost share of searches among wedding invitation companies in the United States, from 13.5% to 12.3%.
- In September 2026, Paperless Post lost share of searches among wedding invitation companies in the United States, from 2.2% to 1.1%.

## Month by month

| Month | Canva estimated searches | Canva Share of Search | Canva rank | Paperless Post estimated searches | Paperless Post Share of Search | Paperless Post rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 18.3% | 2 | 1.9K | 3.5% | 7 |
| Nov 2025 | 8.1K | 16% | 2 | 1.3K | 2.6% | 9 |
| Dec 2025 | 8.1K | 14.3% | 3 | 1.3K | 2.3% | 9 |
| Jan 2026 | 18.1K | 19.2% | 2 | 1.6K | 1.7% | 9 |
| Feb 2026 | 12.1K | 17.3% | 3 | 2.9K | 4.1% | 9 |
| Mar 2026 | 12.1K | 12.2% | 3 | 2.9K | 2.9% | 8 |
| Apr 2026 | 9.9K | 10.6% | 3 | 2.4K | 2.6% | 8 |
| May 2026 | 12.1K | 12.6% | 3 | 3.6K | 3.8% | 5 |
| Jun 2026 | 12.1K | 12.7% | 3 | 4.4K | 4.6% | 4 |
| Jul 2026 | 14.8K | 19.1% | 2 | 1.9K | 2.5% | 7 |
| Aug 2026 | 8.1K | 13.5% | 3 | 1.3K | 2.2% | 8 |
| Sep 2026 | 4.4K | 12.3% | 2 | 390 | 1.1% | 9 |

## How each brand is measured

Brandwave collects information about searches that people make online using Canva’s and Paperless Post’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Canva**: Measured on the search term “canva wedding invitations”.
- **Paperless Post**: Measured on the search term “paperless post wedding invitations”.

- [Canva profile](/demand/us/brands/canva)
- [Paperless Post profile](/demand/us/brands/paperless-post)
- [All wedding invitation companies in the United States](/demand/us/categories/us-wedding-invitation-companies): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Canva or Paperless Post more popular in search?

In September 2026, Canva had more branded searches than Paperless Post among wedding invitation companies in the United States. Canva had about 4,400 branded searches, while Paperless Post had 390. Canva made up 12.3% of all wedding invitation company searches we track, and Paperless Post accounted for 1.1%.

## Cite this page

Brandwave. "Canva vs Paperless Post: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/canva-vs-paperless-post

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/canva-vs-paperless-post. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
