--- title: "Campbell's vs Rao's: Which is searched more in the United States?" description: "Is Campbell's or Rao's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/campbells-vs-rao-s" publisher: "Brandwave" --- # Campbell's vs Rao's: Which is searched more in the United States? Is Campbell's or Rao's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Campbell's and Rao's - **Competitive set**: Soup brands - **Market**: United States - **Month measured**: Sep 2026 - **Campbell's Share of Search**: 69.6% - **Rao's Share of Search**: 2.2% ## Is Campbell's or Rao's more popular in search? - In September 2026, Campbell's had more branded searches than Rao's among soup brands in the United States. Campbell's had about 209,000 branded searches, while Rao's had 6,600. Campbell's made up 69.6% of all soup brand searches we track, and Rao's accounted for 2.2%. - Campbell's was ahead of Rao's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Campbell's’ share of searches among soup brands in the United States moved from 62.2% to 69.6%, and its estimated monthly branded searches moved from 184K to 209K. - Across the 12 months ending September 2026, Rao's’ share of searches among soup brands in the United States moved from 2.7% to 2.2%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top soup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Campbell's appeared in all five answers. Rao's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Campbell's was listed before Rao's in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Campbell's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Progresso | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Amy's | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Pacific Foods | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Rao's | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Health Valley | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Heinz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about soup brands - Asked ChatGPT "Which soup brand should I buy in the US?": 1. Campbell's, 2. Progresso, 3. Pacific Foods, 4. Amy's, 5. Health Valley - Asked ChatGPT "What are the best soup brands in the US?": 1. Pacific Foods, 2. Progresso, 3. Campbell's, 4. Amy's, 5. Rao's, 6. Health Valley - Asked ChatGPT "What's the best soup brand in the US for easy lunches?": 1. Progresso, 2. Campbell's, 3. Amy's, 4. Pacific Foods - Searched Google, AI Overview "soup brands": 1. Campbell's, 2. Progresso, 3. Amy's, 4. Pacific Foods, 5. Rao's - Searched Google, AI Overview "canned soup brands": 1. Campbell's, 2. Progresso, 3. Amy's, 4. Pacific Foods Not named in any answer: Heinz. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States soup brands in September 2026? - In September 2026, Campbell's gained share of searches among soup brands in the United States, from 68.6% to 69.6%. - Estimated monthly branded searches for Rao's in the United States fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. ## Month by month | Month | Campbell's estimated searches | Campbell's Share of Search | Campbell's rank | Rao's estimated searches | Rao's Share of Search | Rao's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 184K | 62.2% | 1 | 8.1K | 2.7% | 5 | | Nov 2025 | 796K | 88.5% | 1 | 8.1K | 0.9% | 6 | | Dec 2025 | 300K | 76.1% | 1 | 9.9K | 2.5% | 5 | | Jan 2026 | 220K | 65.9% | 1 | 9.9K | 3% | 6 | | Feb 2026 | 165K | 67.5% | 1 | 6.6K | 2.7% | 6 | | Mar 2026 | 184K | 70.9% | 1 | 5.4K | 2.1% | 6 | | Apr 2026 | 171K | 69.9% | 1 | 4.4K | 1.8% | 6 | | May 2026 | 160K | 68.4% | 1 | 3.6K | 1.5% | 6 | | Jun 2026 | 160K | 71.1% | 1 | 3.6K | 1.6% | 6 | | Jul 2026 | 151K | 69.6% | 1 | 4.4K | 2% | 6 | | Aug 2026 | 160K | 68.6% | 1 | 4.4K | 1.9% | 6 | | Sep 2026 | 209K | 69.6% | 1 | 6.6K | 2.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Campbell's’ and Rao's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Campbell's**: Measured on the search terms “campbell s” and “campbells”, summed into one figure. - **Rao's**: Measured on the search term “raos soup”. - [Campbell's profile](/demand/us/brands/campbells) - [Rao's profile](/demand/us/brands/rao-s) - [All soup brands in the United States](/demand/us/categories/us-soup-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Campbell's or Rao's more popular in search? In September 2026, Campbell's had more branded searches than Rao's among soup brands in the United States. Campbell's had about 209,000 branded searches, while Rao's had 6,600. Campbell's made up 69.6% of all soup brand searches we track, and Rao's accounted for 2.2%. ## Cite this page Brandwave. "Campbell's vs Rao's: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/campbells-vs-rao-s This page is also available as HTML at https://gobrandwave.com/demand/us/compare/campbells-vs-rao-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.