---
title: "Campbell's vs Progresso: Which is searched more in United States?"
description: "Which is more popular in search, Campbell's or Progresso? Compare estimated monthly branded-search demand and Share of Search inside the Soup brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/campbells-vs-progresso"
publisher: "Brandwave"
---

# Campbell's vs Progresso: Which is searched more in United States?

Which is more popular in search, Campbell's or Progresso? Compare estimated monthly branded-search demand and Share of Search inside the Soup brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Campbell's and Progresso
- **Competitive set**: Soup brands
- **Market**: United States
- **Month measured**: Sep 2026
- **Campbell's Share of Search**: 73.4%
- **Progresso Share of Search**: 11.8%

## Which is more popular in search, Campbell's or Progresso?

- In September 2026, Campbell's had more branded searches than Progresso among soup brands in United States. Campbell's was estimated to have 209K branded searches compared to Progresso’s 33.7K, and held a 73.4% Share of Search versus Progresso’s 11.8%.
- Campbell's was ahead of Progresso in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Campbell's’ estimated Share of Search among soup brands in United States moved from 66.1% to 73.4%, and its estimated monthly branded searches moved from 184K to 209K.
- Across the 12 months ending September 2026, Progresso’s estimated Share of Search among soup brands in United States moved from 14.8% to 11.8%, and its estimated monthly branded searches moved from 41.2K to 33.7K.

## How did search popularity change for United States soup brands in September 2026?

- In September 2026, Progresso overtook Heinz to rank 2nd among soup brands in United States, with 11.8% estimated Share of Search.
- In September 2026, Campbell's gained estimated Share of Search among soup brands in United States, from 72.4% to 73.4%.

## Month by month

| Month | Campbell's estimated searches | Campbell's Share of Search | Campbell's rank | Progresso estimated searches | Progresso Share of Search | Progresso rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 184K | 66.1% | 1 | 41.2K | 14.8% | 2 |
| Nov 2025 | 796K | 90.4% | 1 | 41.2K | 4.7% | 2 |
| Dec 2025 | 300K | 80.7% | 1 | 41.2K | 11.1% | 2 |
| Jan 2026 | 220K | 71% | 1 | 50.4K | 16.3% | 2 |
| Feb 2026 | 165K | 72.4% | 1 | 30.3K | 13.3% | 2 |
| Mar 2026 | 184K | 75.1% | 1 | 28.8K | 11.7% | 2 |
| Apr 2026 | 171K | 73.7% | 1 | 20.2K | 8.7% | 3 |
| May 2026 | 160K | 72% | 1 | 24.7K | 11.2% | 2 |
| Jun 2026 | 160K | 74.4% | 1 | 20.2K | 9.4% | 3 |
| Jul 2026 | 151K | 73.3% | 1 | 20.2K | 9.8% | 3 |
| Aug 2026 | 160K | 72.4% | 1 | 23.5K | 10.7% | 3 |
| Sep 2026 | 209K | 73.4% | 1 | 33.7K | 11.8% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Campbell's’ and Progresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Campbell's**: Measured on the search terms “campbell s” and “campbells”, summed into one figure.
- **Progresso**: Measured on the search terms “progresso” and “progresso soup”, summed into one figure.

- [Campbell's profile](/demand/us/brands/campbells)
- [Progresso profile](/demand/us/brands/progresso)
- [All soup brands in United States](/demand/us/categories/us-soup-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Campbell's or Progresso?

In September 2026, Campbell's had more branded searches than Progresso among soup brands in United States. Campbell's was estimated to have 209K branded searches compared to Progresso’s 33.7K, and held a 73.4% Share of Search versus Progresso’s 11.8%.

## Cite this page

Brandwave. "Campbell's vs Progresso: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/campbells-vs-progresso

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/campbells-vs-progresso. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.