---
title: "Campbell's vs Health Valley: Which is searched more in the United States?"
description: "Is Campbell's or Health Valley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/campbells-vs-health-valley"
publisher: "Brandwave"
---

# Campbell's vs Health Valley: Which is searched more in the United States?

Is Campbell's or Health Valley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Campbell's and Health Valley
- **Competitive set**: Soup brands
- **Market**: United States
- **Month measured**: Sep 2026
- **Campbell's Share of Search**: 69.6%
- **Health Valley Share of Search**: 0.31%

## Is Campbell's or Health Valley more popular in search?

- In September 2026, Campbell's had more branded searches than Health Valley among soup brands in the United States. Campbell's had about 209,000 branded searches, while Health Valley had 930. Campbell's made up 69.6% of all soup brand searches we track, and Health Valley accounted for 0.31%.
- Campbell's was ahead of Health Valley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Campbell's’ share of searches among soup brands in the United States moved from 62.2% to 69.6%, and its estimated monthly branded searches moved from 184K to 209K.
- Across the 12 months ending September 2026, Health Valley’s share of searches among soup brands in the United States moved from 0.57% to 0.31%, and its estimated monthly branded searches moved from 1.7K to 930.

## How did search popularity change for United States soup brands in September 2026?

- In September 2026, Campbell's gained share of searches among soup brands in the United States, from 68.6% to 69.6%.
- Estimated monthly branded searches for Health Valley in the United States fell 45% over 12 measured months, from 1.7K to 930 in September 2026.

## Month by month

| Month | Campbell's estimated searches | Campbell's Share of Search | Campbell's rank | Health Valley estimated searches | Health Valley Share of Search | Health Valley rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 184K | 62.2% | 1 | 1.7K | 0.57% | 7 |
| Nov 2025 | 796K | 88.5% | 1 | 1.3K | 0.15% | 7 |
| Dec 2025 | 300K | 76.1% | 1 | 1.4K | 0.35% | 7 |
| Jan 2026 | 220K | 65.9% | 1 | 2.2K | 0.66% | 7 |
| Feb 2026 | 165K | 67.5% | 1 | 2K | 0.82% | 7 |
| Mar 2026 | 184K | 70.9% | 1 | 1.7K | 0.65% | 7 |
| Apr 2026 | 171K | 69.9% | 1 | 1.2K | 0.49% | 7 |
| May 2026 | 160K | 68.4% | 1 | 980 | 0.42% | 7 |
| Jun 2026 | 160K | 71.1% | 1 | 980 | 0.44% | 7 |
| Jul 2026 | 151K | 69.6% | 1 | 850 | 0.39% | 7 |
| Aug 2026 | 160K | 68.6% | 1 | 930 | 0.4% | 7 |
| Sep 2026 | 209K | 69.6% | 1 | 930 | 0.31% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Campbell's’ and Health Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Campbell's**: Measured on the search terms “campbell s” and “campbells”, summed into one figure.
- **Health Valley**: Measured on the search terms “health valley” and “health valley soup”, summed into one figure.

- [Campbell's profile](/demand/us/brands/campbells)
- [Health Valley profile](/demand/us/brands/health-valley)
- [All soup brands in the United States](/demand/us/categories/us-soup-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Campbell's or Health Valley more popular in search?

In September 2026, Campbell's had more branded searches than Health Valley among soup brands in the United States. Campbell's had about 209,000 branded searches, while Health Valley had 930. Campbell's made up 69.6% of all soup brand searches we track, and Health Valley accounted for 0.31%.

## Cite this page

Brandwave. "Campbell's vs Health Valley: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/campbells-vs-health-valley

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/campbells-vs-health-valley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.