--- title: "Calvin Klein vs Victoria's Secret: Which is searched more in the United States?" description: "Is Calvin Klein or Victoria's Secret more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/calvin-klein-vs-victorias-secret" publisher: "Brandwave" --- # Calvin Klein vs Victoria's Secret: Which is searched more in the United States? Is Calvin Klein or Victoria's Secret more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Calvin Klein and Victoria's Secret - **Competitive set**: Underwear brands - **Market**: United States - **Month measured**: Sep 2026 - **Calvin Klein Share of Search**: 20% - **Victoria's Secret Share of Search**: 7.3% ## Is Calvin Klein or Victoria's Secret more popular in search? - In September 2026, Calvin Klein had more branded searches than Victoria's Secret among underwear brands in the United States. Calvin Klein had about 90,500 branded searches, while Victoria's Secret had 33,100. Calvin Klein made up 20% of all underwear brand searches we track, and Victoria's Secret accounted for 7.3%. - Calvin Klein was ahead of Victoria's Secret in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Calvin Klein’s share of searches among underwear brands in the United States moved from 16.4% to 20%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, Victoria's Secret’s share of searches among underwear brands in the United States held steady at 7.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top underwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Calvin Klein was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Victoria's Secret did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tommy John | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hanes | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Aerie | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Calvin Klein | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | MeUndies | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bombas | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Jockey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SKIMS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Knix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Branwyn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SAXX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about underwear brands - Asked ChatGPT "Which underwear brand should I buy?": 1. Tommy John, 2. Hanes - Asked ChatGPT "What are the most comfortable underwear brands?": 1. MeUndies, 2. Tommy John, 3. Hanes, 4. Calvin Klein - Asked ChatGPT "What is the best underwear for men?": 1. Calvin Klein, 2. Tommy John, 3. Hanes - Searched Google, AI Overview "underwear": 1. Tommy John, 2. Aerie, 3. Bombas - Searched Google, AI Overview "womens underwear": 1. Aerie, 2. Tommy John, 3. Hanes Not named in any answer: Jockey, SKIMS, Victoria's Secret, Knix, Branwyn, Thinx and SAXX. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States underwear brands in September 2026? - In September 2026, MeUndies overtook Calvin Klein to become the leader among underwear brands in the United States, with 24.3% of the searches. - In September 2026, Calvin Klein lost share of searches among underwear brands in the United States, from 28.6% to 20%. - In September 2026, Victoria's Secret rose from 7th to 6th among underwear brands in the United States. ## Month by month | Month | Calvin Klein estimated searches | Calvin Klein Share of Search | Calvin Klein rank | Victoria's Secret estimated searches | Victoria's Secret Share of Search | Victoria's Secret rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 16.4% | 2 | 40.5K | 7.3% | 5 | | Nov 2025 | 135K | 18.9% | 2 | 49.5K | 6.9% | 7 | | Dec 2025 | 135K | 18.7% | 2 | 60.5K | 8.4% | 4 | | Jan 2026 | 90.5K | 15.8% | 2 | 40.5K | 7.1% | 7 | | Feb 2026 | 110K | 21.4% | 2 | 33.1K | 6.4% | 7 | | Mar 2026 | 301K | 44.1% | 1 | 33.1K | 4.9% | 7 | | Apr 2026 | 135K | 26.2% | 1 | 33.1K | 6.4% | 7 | | May 2026 | 246K | 38% | 1 | 33.1K | 5.1% | 7 | | Jun 2026 | 201K | 32.9% | 1 | 40.5K | 6.6% | 5 | | Jul 2026 | 135K | 24.4% | 1 | 40.5K | 7.3% | 7 | | Aug 2026 | 165K | 28.6% | 1 | 40.5K | 7% | 7 | | Sep 2026 | 90.5K | 20% | 2 | 33.1K | 7.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Calvin Klein’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Calvin Klein**: Measured on the search term “calvin klein underwear”. - **Victoria's Secret**: Measured on the search term “victoria secret underwear”. - [Calvin Klein profile](/demand/us/brands/calvin-klein) - [Victoria's Secret profile](/demand/us/brands/victorias-secret) - [All underwear brands in the United States](/demand/us/categories/us-underwear-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Calvin Klein or Victoria's Secret more popular in search? In September 2026, Calvin Klein had more branded searches than Victoria's Secret among underwear brands in the United States. Calvin Klein had about 90,500 branded searches, while Victoria's Secret had 33,100. Calvin Klein made up 20% of all underwear brand searches we track, and Victoria's Secret accounted for 7.3%. ## Cite this page Brandwave. "Calvin Klein vs Victoria's Secret: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/calvin-klein-vs-victorias-secret This page is also available as HTML at https://gobrandwave.com/demand/us/compare/calvin-klein-vs-victorias-secret. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.