--- title: "The California Wine Club vs Naked Wines: Which is searched more in the United States?" description: "Is The California Wine Club or Naked Wines more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine clubs set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/california-wine-club-vs-naked-wines" publisher: "Brandwave" --- # The California Wine Club vs Naked Wines: Which is searched more in the United States? Is The California Wine Club or Naked Wines more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine clubs set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The California Wine Club and Naked Wines - **Competitive set**: Wine clubs - **Market**: United States - **Month measured**: Sep 2026 - **The California Wine Club Share of Search**: 1.9% - **Naked Wines Share of Search**: 32.7% ## Is The California Wine Club or Naked Wines more popular in search? - In September 2026, Naked Wines had more branded searches than The California Wine Club among wine clubs in the United States. Naked Wines had about 9,900 branded searches, while The California Wine Club had 590. Naked Wines made up 32.7% of all wine club searches we track, and The California Wine Club accounted for 1.9%. - Naked Wines was ahead of The California Wine Club in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The California Wine Club’s share of searches among wine clubs in the United States moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 880 to 590. - Across the 12 months ending September 2026, Naked Wines’ share of searches among wine clubs in the United States moved from 43.3% to 32.7%, and its estimated monthly branded searches moved from 18.1K to 9.9K. ## Top wine clubs in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Naked Wines was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. The California Wine Club was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Naked Wines was listed before The California Wine Club in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Firstleaf | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SommSelect | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Wine Access | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Naked Wines | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Plonk Wine Club | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | The California Wine Club | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Wine Insiders | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Splash Wines | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Vinebox | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Laithwaites | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gold Medal Wine Club | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wine clubs - Asked ChatGPT "Which wine club should I join in the US?": 1. Firstleaf, 2. Naked Wines, 3. Wine Access, 4. The California Wine Club, 5. Plonk Wine Club - Asked ChatGPT "What are the best wine clubs in the US?": 1. Firstleaf, 2. Wine Access, 3. SommSelect, 4. The California Wine Club, 5. Naked Wines, 6. Plonk Wine Club - Asked ChatGPT "What's the best wine club in the US for trying new wines?": 1. Plonk Wine Club, 2. SommSelect, 3. Firstleaf - Searched Google, AI Overview "wine club": 1. SommSelect, 2. Firstleaf, 3. Splash Wines, 4. Wine Access - Searched Google, AI Overview "wine subscription": 1. Firstleaf, 2. Wine Insiders, 3. Naked Wines, 4. Vinebox, 5. Wine Access, 6. Plonk Wine Club Not named in any answer: Laithwaites and Gold Medal Wine Club. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States wine clubs in September 2026? - In September 2026, Naked Wines lost share of searches among wine clubs in the United States, from 38.5% to 32.7%. - In September 2026, The California Wine Club fell from 8th to 9th among wine clubs in the United States. ## Month by month | Month | The California Wine Club estimated searches | The California Wine Club Share of Search | The California Wine Club rank | Naked Wines estimated searches | Naked Wines Share of Search | Naked Wines rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 2.1% | 9 | 18.1K | 43.3% | 1 | | Nov 2025 | 880 | 1.5% | 9 | 27.1K | 46.3% | 1 | | Dec 2025 | 1.9K | 3% | 8 | 27.1K | 42.2% | 1 | | Jan 2026 | 720 | 1.9% | 9 | 14.8K | 39.3% | 1 | | Feb 2026 | 720 | 2.3% | 8 | 12.1K | 39.1% | 1 | | Mar 2026 | 720 | 2.1% | 8 | 14.8K | 43.9% | 1 | | Apr 2026 | 590 | 1.9% | 8 | 12.1K | 38.4% | 1 | | May 2026 | 590 | 1.6% | 9 | 12.1K | 33.2% | 1 | | Jun 2026 | 590 | 1.9% | 8 | 12.1K | 39.1% | 1 | | Jul 2026 | 590 | 1.9% | 8 | 12.1K | 39.3% | 1 | | Aug 2026 | 590 | 1.9% | 8 | 12.1K | 38.5% | 1 | | Sep 2026 | 590 | 1.9% | 9 | 9.9K | 32.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using The California Wine Club’s and Naked Wines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The California Wine Club**: Measured on the search term “california wine club”. - **Naked Wines**: Measured on the search term “naked wines”. - [The California Wine Club profile](/demand/us/brands/california-wine-club) - [Naked Wines profile](/demand/us/brands/naked-wines) - [All wine clubs in the United States](/demand/us/categories/us-wine-clubs): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The California Wine Club or Naked Wines more popular in search? In September 2026, Naked Wines had more branded searches than The California Wine Club among wine clubs in the United States. Naked Wines had about 9,900 branded searches, while The California Wine Club had 590. Naked Wines made up 32.7% of all wine club searches we track, and The California Wine Club accounted for 1.9%. ## Cite this page Brandwave. "The California Wine Club vs Naked Wines: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/california-wine-club-vs-naked-wines This page is also available as HTML at https://gobrandwave.com/demand/us/compare/california-wine-club-vs-naked-wines. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.