--- title: "CafePress vs Etsy: Which is searched more in the United States?" description: "Is CafePress or Etsy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personalized gift shops set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/cafepress-vs-etsy" publisher: "Brandwave" --- # CafePress vs Etsy: Which is searched more in the United States? Is CafePress or Etsy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personalized gift shops set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CafePress and Etsy - **Competitive set**: Personalized gift shops - **Market**: United States - **Month measured**: Sep 2026 - **CafePress Share of Search**: 1.3% - **Etsy Share of Search**: 0.26% ## Is CafePress or Etsy more popular in search? - In September 2026, CafePress had more branded searches than Etsy among personalized gift shops in the United States. CafePress had about 8,100 branded searches, while Etsy had 1,600. CafePress made up 1.3% of all personalized gift shop searches we track, and Etsy accounted for 0.26%. - CafePress was ahead of Etsy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CafePress’ share of searches among personalized gift shops in the United States moved from 0.9% to 1.3%, and its estimated monthly branded searches held steady at 8.1K. - Across the 12 months ending September 2026, Etsy’s share of searches among personalized gift shops in the United States moved from 0.32% to 0.26%, and its estimated monthly branded searches moved from 2.9K to 1.6K. ## Top personalized gift shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Etsy appeared in all four answers. CafePress did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Etsy | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Mark & Graham | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Personalization Mall | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Uncommon Goods | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Zazzle | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Things Remembered | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | CafePress | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | GiftsForYouNow | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about personalized gift shops - Asked ChatGPT "Where's the best place to buy personalized gifts online?": 1. Etsy, 2. Personalization Mall, 3. Uncommon Goods, 4. Zazzle - Asked ChatGPT "Which site is best for engraved gifts for a wedding or anniversary?": 1. Etsy, 2. Personalization Mall, 3. Mark & Graham, 4. Uncommon Goods, 5. Things Remembered - Asked ChatGPT "What's a good website for custom monogrammed gifts?": 1. Mark & Graham, 2. Etsy, 3. Personalization Mall - Searched Google, AI Overview "personalized gifts": 1. Mark & Graham, 2. Personalization Mall, 3. Etsy Not named in any answer: CafePress and GiftsForYouNow. Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026. ## How did search popularity change for United States personalized gift shops in September 2026? - Estimated monthly branded searches for Etsy in the United States fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026. ## Month by month | Month | CafePress estimated searches | CafePress Share of Search | CafePress rank | Etsy estimated searches | Etsy Share of Search | Etsy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 0.9% | 6 | 2.9K | 0.32% | 7 | | Nov 2025 | 9.9K | 0.58% | 6 | 5.4K | 0.31% | 7 | | Dec 2025 | 12.1K | 0.59% | 6 | 5.4K | 0.26% | 7 | | Jan 2026 | 8.1K | 1.1% | 6 | 1.9K | 0.27% | 7 | | Feb 2026 | 8.1K | 1.2% | 6 | 1.6K | 0.24% | 7 | | Mar 2026 | 8.1K | 1% | 6 | 1.9K | 0.24% | 7 | | Apr 2026 | 9.9K | 1.3% | 6 | 1.9K | 0.25% | 7 | | May 2026 | 9.9K | 1.2% | 6 | 2.4K | 0.3% | 7 | | Jun 2026 | 8.1K | 1.2% | 6 | 3.6K | 0.54% | 7 | | Jul 2026 | 8.1K | 1.3% | 6 | 2.9K | 0.48% | 7 | | Aug 2026 | 9.9K | 1.6% | 6 | 1.6K | 0.26% | 7 | | Sep 2026 | 8.1K | 1.3% | 6 | 1.6K | 0.26% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using CafePress’ and Etsy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CafePress**: Measured on the search term “cafepress”. - **Etsy**: Measured on the search term “etsy personalized gifts”. - [CafePress profile](/demand/us/brands/cafepress) - [Etsy profile](/demand/us/brands/etsy) - [All personalized gift shops in the United States](/demand/us/categories/us-personalized-gift-shops): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CafePress or Etsy more popular in search? In September 2026, CafePress had more branded searches than Etsy among personalized gift shops in the United States. CafePress had about 8,100 branded searches, while Etsy had 1,600. CafePress made up 1.3% of all personalized gift shop searches we track, and Etsy accounted for 0.26%. ## Cite this page Brandwave. "CafePress vs Etsy: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/cafepress-vs-etsy This page is also available as HTML at https://gobrandwave.com/demand/us/compare/cafepress-vs-etsy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.